This document discusses shipping strategies for online retailers. It covers shipping basics like different fulfillment options, factors that influence shipping rates, using zones and options to charge customers. It also discusses using apps to improve shipping and providing a good unboxing experience through branded packaging, including small gifts or notes. Resources from Shopify like blogs, manuals and support are recommended to help merchants streamline their shipping.

1. #SHOPIFYRETAILTOUR
Shipping with
Shopify

2. Agenda
1 Introduction to Shipping
2 Shipping Basics
3 Packaging + Unboxing
4 Useful Shipping Apps

3. Introduction to Shipping

4. Introduction to Shipping
With the advent of the internet, shopping
has become a lot easier. This wouldn’t be
possible without merchants experiencing
the complexity of getting the product to
their door.

5. Importance of Shipping Smart
By shipping strategically, you will find
yourself saving time and effort. The key is
to strike a perfect balance between your
customers being satisfied, while staying
economical.

6. Shipping Basics

7. Shipping Strategies
Ship Yourself Fulfillment Dropshipping

8. Shipping Strategies
ALL SHIPPING COURIERS BASE SHIPPING
RATES ON A VARIETY OF FACTORS:
Package size
Package weight
Departing country
Destination country
Tracking
Insurance

9. Shipping Profitably
One of the best secrets to
being successful at
ecommerce is to figure
out how to ship profitably.
Use a chart to map out all
your costs associated
without getting products
into customers hands.
Cost of Product
Packaging
Shipping Costs
Customers/Duties
Credit Card Fee
Profit Margin
Total Price

10. Shipping Zones
Use shipping
zones to
choose the
regions that
you ship to, and
define your
shipping rates.

11. Customer shipping options
You will need to
decide your
strategy for
charging your
customers. Once
you have, simply
use whichever
type suits your
business best.

12. Customer shipping options
Free shipping Flat-rate Carrier-calculated

13. Fulfillment Services
Shopify offers
many options for
using fulfillment
services, such as
Rakuten, Amazon,
or custom order
fulfillment.

14. DEMO

15. Shipping Apps

16. Recommended Shipping Apps

17. Packaging + Unboxing

18. Utility versus branded packaging
Nothing fancy. Plain
envelope or cardboard
box and any necessary
filler for protection.
Custom solution that
provides a better
unboxing experience
and creates word of
mouth.
Utility Packaging
Branded Packaging

19. Utility Packaging Options
Before you ship your products,
you’ll need to package them for
safe transport. There are a variety
of box and envelope types.
stockroom.shopify.com

20. Branded Packaging Experience
A branded packaging experience
is a thoughtful selection of
packaging that makes for a
deliberate presentation of your
products.

21. “The value of premium packaging extends far
beyond the customer experience into residual
marketing effects. The experience goes beyond
the online order to when the customer actually
opens the beautifully wrapped package and
shares that experience across social networks.”
- Maria Haggerty, CEO of Dotcom Distribution

23. Five ways to add a personal touch
1. INCLUDE DISCOUNT OFFERS IN THE BOX
Including a discount offer in the box makes
sure your customer doesn’t lose it in their
email, and leaves them with a tangible
reminder.

24. Five ways to add a personal touch
2. INCLUDE PRODUCT SAMPLES IN THE BOX
Product samples provide a great way to cross-
sell customers, and introduce them to other
products they may not know about.

25. Five ways to add a personal touch
3. INCLUDE SMALL, INEXPENSIVE GIFTS
Gifts can be a great way to surprise and
delight customers, and they also create
free word of mouth marketing.

26. Five ways to add a personal touch
4. PRODUCT REVIEW/SHARE REQUEST
Packaging inserts can be a great place to
ask for a product review or to share their
experience on social media.

27. Five ways to add a personal touch
5. HANDWRITTEN THANK-YOU NOTES
Customers love receiving personal notes,
especially if they are handwritten. They
often share photos of them with their
networks, which can help you gain new
customers.

28. Resources

29. Shopify Blog
“The Beginner’s Guide to
Ecommerce Shipping and
Fulfillment”
Free tools and resources to accelerate your skills and success
“Ecommerce Shipping
Toolbox: Apps, Tools, and
Resources to Help You
Streamline Your Business”

30. Shopify Blog
“The Beginner’s Guide to
Ecommerce Shipping and
Fulfillment”
Free tools and resources to accelerate your skills and success
“Ecommerce Shipping
Toolbox: Apps, Tools, and
Resources to Help You
Streamline Your Business”

31. Shopify Manual
A collection of useful guides to help you use Shopify

32. Shopify Support
support@shopify.com ● 1-888-shopify ● live chat
A dedicated support team that is available 24/7

33. Q & A