The Covid-19 pandemic has been the worst economic crisis witnesses by businesses worldwide. Through this document, we have tried to guide the eCommerce merchants to get through the crises with a few of the leading eCommerce trends. Implement these strategies for your business to get the best business benefits.

1. ECOMMERCE TRENDS TO FOLLOW
DURING/AFTER THE COVID-19
PANDEMIC

2. ECOMMERCE TRENDS TO FOLLOW DURING/AFTER THE COVID-19 PANDEMIC 01
Covid-19 has changed the business standards of the world. Many businesses have gone
into storms. Meanwhile, many have witnessed the never seen before raise. The Covid has
worked like a transformation for the businesses. The smallest business owners are now
aware of the power of digitalization.
Due to the risks of getting infected, more and more users are also turning towards online
shopping. Many brick and mortar retailers are also establishing their online market place.
The eCommerce retailers have seen the immense demand raise.
The eCommerce industry itself is going through so many transitions. So many new trends
are coming into existence. Here we will discuss a few of the eCommerce trends
during/post-Covid-19 that will rule the industry. Let's discuss them one by one.
Summary

3. If you are an offline grocery business holder,
it's better to also get into an online market
place. The agencies like us are also helping
businesses in setting up the online store. It's
high time to tap into the bigger and more
rewarding market.
02
The demand for online
grocery is rising
ECOMMERCE TRENDS TO FOLLOW DURING/AFTER THE COVID-19 PANDEMIC

4. The importance of organic visibility on the
SERP will be the key factor behind the traffic
and conversion. If your business is ranking
well on SERP, try to retain the position. This
is what will become the key driving factor
behind the conversions.
SEO will be
the best bet
03ECOMMERCE TRENDS TO FOLLOW DURING/AFTER THE COVID-19 PANDEMIC

5. According to the survey, 24% of customers
are still afraid of going out and preferring to
shop online. The online demand for all
consumer goods will see a rise. It's time to
increase your marketing efforts and attract
as many sales as you can.
Leverage the changing
consumer behavior
04ECOMMERCE TRENDS TO FOLLOW DURING/AFTER THE COVID-19 PANDEMIC

6. Students, professionals, shop owners, etc
are spending more hours on social media.
It's time to think of your social media
stretegy from a completely new perspective.
Create posts that spread awareness, follow
trends, also try to add some kind of fun
element to your posts.
Improve your social
media efforts
05ECOMMERCE TRENDS TO FOLLOW DURING/AFTER THE COVID-19 PANDEMIC

7. Products such as masks, sanitizers, gloves,
disinfectants, etc have become the basic
necessity. It's time to include all the Covid-19
essentials in your inventory. Come up with
your own versions of products and include
them in your inventory.
It's time for
category expansion
06ECOMMERCE TRENDS TO FOLLOW DURING/AFTER THE COVID-19 PANDEMIC

8. Remove all the upper funnel keywords
whose demand is declining. And only focus
on keywords with the high likelihood of
driving conversion. And don't completely
stop your campaigns too. Once you restart
them, you may have to bear the higher CPCs.
Manage your PPC
budgets efficiently
07ECOMMERCE TRENDS TO FOLLOW DURING/AFTER THE COVID-19 PANDEMIC

9. Apart from life essentials such as groceries
and medicines, all other businesses have
seen the drop in their demands. All these
businesses need to come with the new
strategies to grab the user's attention.
Prepare new strategies that can increase the
consumer's confidence and are much more
affordable.
Change in product
choices due to the
pandemic
08ECOMMERCE TRENDS TO FOLLOW DURING/AFTER THE COVID-19 PANDEMIC

10. The Covid-19 has surely shaken up the world with its terror. The buying habits of the
consumer is changing. It's time for the businesses to get used to the new normal and get
the most out of the situation. It's time to create the newer business strategies that can
adapt to the change. It's time to accept the change, apply the marketing mind, and get
better business benefits out of it.
The bottom line:
It's time to adapt to the new normal
09ECOMMERCE TRENDS TO FOLLOW DURING/AFTER THE COVID-19 PANDEMIC

11. We hope this document helps you understand the changing eCommerce trends during
covid-19. Softpulse Infotech is a renowned eCommerce website development company.
Our service catalog includes all Shopify related services, mobile app development, and
digital marketing. With the longest presence in the industry, we have established an
impressive international clientele. For any inquiries related to business, feel free to contact
us at info@softpulseinfotech.com.
About us
10ECOMMERCE TRENDS TO FOLLOW DURING/AFTER THE COVID-19 PANDEMIC

12. Address:
Head office:
B-403, Diamond World,
Kohinoor Rd, Khodiyar Nagar,
Surat, Gujarat (India) 395006
Phone: +91-909-927-2837
Email: info@softpulseinfotech.com
Branch Office:
Toronto, Ontario, Canada
Phone: +1 (365)8894534
biz@softpulseinfotech.com
Windsor, Ontario, Canada
Phone: +1 (905)537-0493
biz@softpulseinfotech.com
Get in touch
11ECOMMERCE TRENDS TO FOLLOW DURING/AFTER THE COVID-19 PANDEMIC