The Integer Group's Ethan Decker, Group Director of Insight & Strategy, will be speaking at this year's Planningness Conference held in Minneapolis this Thursday - Friday. Ethan will present on the topic "How to Market to Primates in a Complex World," examining the principles and laws of complex systems to explain why they are inherently unpredictable, as well as the rules of primate behavior that help you influence people’s behavior–and therefore influence what people will flock to.
2. a note for readers
this deck ≠ my presentation
Some of this deck won’t make sense, because I don’t put my notes the slide.
I say things and act things out and use props (like the double pendulum and a
chair and the woman in the nautical sweater) and do activities and quizzes.
For instance, that title slide had a story to it:
This is a woman getting trampled in a black Friday rush. They’re not rushing in for food or water.
They’re rushing in for coffee makers and purses.
What kind of species does this?
And sadly, we in this room would love it if people did this for our brand.
So you’ll get some of it but not all of it. Sorry. I don’t use slideuments*.
*http://www.presentationzen.com/presentationzen/2006/04/slideuments_and.html
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7. Paris
Denver Milan
Chicago Istanbul
New York Helsinki
Dallas Hamburg Singapore
Des Moines Shanghai
Mumbai
Tokyo
Sao Paulo Dubai
Mexico City Johannesburg
Sydney
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39. what we want to signal
physical traits personality traits cognitive traits
health conscientiousness intelligence
fertility extraversion
beauty stability
openness
agreeableness
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40. how we signal
conspicuous waste
conspicuous precision
conspicuous reputation
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46. work within our cognitive
limitations
$7 / glass $10 / glass $12 / glass
$ 5 / glass
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47. work within our cognitive
limitations
working memory is tiny
long-term memory is spotty
we heavily discount past & future
attention is a depletable resource
we try to think as little as possible
anchors, frames, heuristics & schema
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55. Ethan Decker, PhD www.shopperculture.com
Group Director, Insight & Strategy Presentations
The Integer Group The Checkout
+1.303.393.3175 White Papers
edecker@integer.com Blog
@ehdecker
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