Integer's Morgan McAlenney, Senior Vice President/Digital Czar, spoke at PMA's - BLUR last week in Chicago. Morgan presented The Meeting of Retail and Digital, a look at how retailers are enhancing shopping experiences through the use of new digital technologies.

1. The Mee&ng of Retail and Digital
Morgan McAlenney, SVP, Digitail®, Integer
Dan Flanegan, VP Strategy & Client
Services, Brand in Hand
Max Polisar, VP Sales, Total Immersion
(c) The Integer Group, 2010

2. DEFINITION OF Any opportunity to move shoppers from
PROMOTION consideration, through intent to purchase.

3. Any environment, physical or virtual,
DEFINITION that has been constructed to process or
OF RETAIL facilitate an exchange of items of value, in
other words, a transaction.

4. DEFINITION Isn’t “digital” all of this (promotion and retail)
OF DIGITAL delivered in zero’s and one’s?

5. ®
www.shopperculture.com for more information

7. (c) The Integer Group, 2010

8. (c) The Integer Group, 2010

11. Shopping Aids In‐Store
Q: Thinking about your most recent shopping trip for groceries, which
of the following did you use in the store to help you shop?
100%
2x
N = 10,089
Source: The Integer Group, The Checkout, February to December 2009
(c) The Integer Group, 2010

12. Check out The Hub Magazine
(c) The Integer Group, 2010

13. 1

15. (c) The Integer Group, 2010

18. The Mee&ng of Retail and Digital
Morgan McAlenney – Integer
Dan Flanegan – Brand In Hand
Max Polisar – Total Immersion
(c) The Integer Group, 2010