This slideshow is an information blast with all you need to know about mobile deep linking.
1. We take you through what mobile deep linking is; how it works when the customer already has your app installed and what happens if they don't have your app installed.
2. We also go through the benefits you get when using mobile deep links; you get more clicks, more app downloads, more engagement and more re-engagement.
3. Also the implementation gets demystified and we take you through what steps you and your app developer need to take to get from a frustrated user to a happy user.
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Mobile Deep Linking - Definition, Benefits and Implementation
1. DEFINITION, BENEFITS and IMPLEMENTATION!
MOBILE DEEP LINKING!
October 21 | Sabina Storsjö | Shortcut Media AG!
2. AGENDA
1. What is mobile deep linking?!
!
2. How it affects your user journey!
!
3. How do you set it up?!
3. link to content within your app instead of linking to the front page of your app!
MONTHLY NEWSLETTER
Dear customer,!
This month we love you a
little extra and we want to
give you a little extra love.!
!
We know how much you love
green shoes so:!
BLUE SHOES
-80%
Have fun shopping!!
!
Best team ever!
WELCOME TO OUR APP
SHOES SHIRTS
BAGS HATS
WITHOUT MOBILE DEEP LINKS!
MOBILE DEEP LINKS
4. link to content within your app instead of linking to the front page of your app!
MONTHLY NEWSLETTER
Dear customer,!
This month we love you a
little extra and we want to
give you a little extra love.!
!
We know how much you love
green shoes so:!
BLUE SHOES
-80%
Have fun shopping!!
!
Best team ever!
BLUE SHOES
-80%
$100!
BUY$20
NOW
WELCOME TO OUR APP
SHOES SHIRTS
BAGS HATS
WITH MOBILE DEEP LINKS
MOBILE DEEP LINKS
5. MONTHLY NEWSLETTER
Dear customer,!
This month we love you a
little extra and we want to
give you a little extra love.!
!
We know how much you love
green shoes so:!
BLUE SHOES
-80%
Have fun shopping!!
!
Best team ever!
BLUE SHOES
-80%
$100!
BUY$20
NOW
BLUE SHOES
-80%
$100!
BUY$20
NOW
MONTHLY NEWSLETTER
Dear customer,!
This month we love you a
little extra and we want to
give you a little extra love.!
!
We know how much you love
green shoes so:!
BLUE SHOES
-80%
Have fun shopping!!
!
Best team ever!
SCENARIO 1:!
SCENARIO 2:!
!
APP NOT
INSTALLED ON !
SMARTPHONE YET!
WELCOME TO OUR APP
SHOES SHIRTS
BAGS HATS
...AND IF THEY DON‘T HAVE THE APP INSTALLED?
APP INSTALLED !
ON SMARTPHONE!
6. MONTHLY NEWSLETTER
Dear customer,!
This month we love you a
little extra and we want to
give you a little extra love.!
!
We know how much you love
green shoes so:!
BLUE SHOES
-80%
Have fun shopping!!
!
Best team ever!
BLUE SHOES
-80%
$100!
BUY$20
NOW
BLUE SHOES
-80%
$100!
BUY$20
NOW
MONTHLY NEWSLETTER
Dear customer,!
This month we love you a
little extra and we want to
give you a little extra love.!
!
We know how much you love
green shoes so:!
BLUE SHOES
-80%
Have fun shopping!!
!
Best team ever!
SCENARIO 1:!
SCENARIO 2:!
!
APP NOT
INSTALLED ON !
SMARTPHONE YET!
DEFERRED DEEP
LINKING !
LINKS TO IN-APP
CONTENT EVEN
AFTER INSTALL
INSTEAD OF
DIRECTING THE
USERS TO THE
FRONTPAGE!
...AND IF THEY DON‘T HAVE THE APP INSTALLED?
APP INSTALLED !
ON SMARTPHONE!
8. Your users are less
frustrated because
your user journey
doesn’t break and only
the users that don‘t
have your app
installed get sent to
the app store.!
Your users are more
engaged because they land
on the content they were
looking for.!
Your users are more likely to
return because of the
positive experience.!
✓ More downloads
✓ More engagement
✓ More re-engagement
SMOOTH USER JOURNEY
9. Your app can be found
in Search Engine
Result Pages by new
users!
Your users are more
engaged because they land
on the content they were
looking for.!
Your existing users can find
your app in the search
engines and get directed
directly to the content they
were looking for.!
✓ More visibility
✓ More engagement
✓ More re-engagement
VISIBILITY ON SEARCH ENGINE RESULT PAGES
10. You can target your
marketing efforts
better and your users
are more likely to click
on your ads.!
Your users are more
engaged because they land
on the content that interests
them.!
✓ More clicks
✓ More engagement
✓ More re-engagement
MARKET YOUR CONTENT, NOT YOUR APP
You can target also
existing customer with
more targeted
advertising.!
13. 1. Define and develop URI scheme !
2. Implement handler
3. Enable deferred deep linking
14. STEP 1
Define and develop URI scheme
• http:// for regular websites mailto:// for email!
• apps also have a specific URI scheme. Some known
examples are fb:// vimeo:// pinterest:// !
• You can make your own URI scheme e.g. mycompany://!
• Ask your developer to implement a URI scheme!
15. STEP 2
Implement a handler
• A web domain has a URL structure that enables deep
linking.!
!
• For an app this structure needs to be created. Otherwise
there is no destinations to deep link the users to.!
• Example: mycompany://products/blue-shoes!
• Ask your app developer to implement a handler for your
app.!
16. STEP 3
Enable deferred deep linking
• Shortcut‘s deferred deep linking SDK is implemented in
the app!
• The users that click on your mobile deep linkis get uniqe
identifiers and can thereby be matched to the correct
content when they first open the app after they have
installed it.!
• Ask your app developer to install the SDK that enables
deferred deep linking.!
19. ✓ With mobile deep linking you can link your ads, social media posts
etc. to specific pieces of content or to specific functionality in your
app.!
✓ Mobile deep linking is easy to implement, you need a URI schema, a
handler and you need to enable deferred deep linking.!
✓ Your customer journey becomes smoother, you can be found in
search engines and you can market content and functionalities within
your app.!
✓ And therefore you get more clicks on your ads, more app
downloads, more app installs, more user engagement and more user
re-engagement.!
SUMMARY
20. LINKS TO DOCUMENTATION AND SDK
Create URI Scheme and define Handler!
iOS: http://scm.st/legdik!
Android: http://scm.st/188b17g!
!
!
Deferred Deep Linking SDK!
iOS: http://scm.st/ikcqq4!
Android: http://scm.st/wozu1y!
21. THANK YOU FOR !
YOUR ATTENTION!
October 21 | Sabina Storsjö | Shortcut Media AG!