1. Shoutlet, Inc. 2013 • v13.01 shoutlet.com • facebook.com/shoutlet • twitter.com/shoutlet
THE LEADING ENTERPRISE-CLASS
SOCIAL MARKETING PLATFORM SOLUTION
Shoutlet is a leading independent cloud-based social
marketing platform that enables marketers to publish,
engage, and measure social marketing campaigns. Its
industry leading functionality includes tools for social
CRM, creative design, social listening, ads, workflow
management, contest design and execution, and robust
analytics for easy integration with the industry’s leading
web analytics tools, including IBM Digital Analytics
(formerly CoreMetrics).
The Shoutlet-IBM Digital Analytics partnership specifically
gives brands the ability to accurately track post conversions.
With the growing importance of social data, smart
businesses are learning from previous campaigns and
acting on data insights that highlight opportunities with
target segments.
WHY CHOOSE SHOUTLET?
• Shoutlet’s enterprise-class social marketing platform gives
marketers the tools they need to engage a community
and run powerful campaigns from start to finish.
• The platform has recently been recognized by top
industry pundits, most notably given “top honors for its
current offering” by Forrester Research (The Forrester
Wave™: Social Relationship Platforms, Q2 2013). The
report, which compared Shoutlet to the top eight vendors
in the space, gave top marks to Shoutlet’s platform in
areas including: monitoring & responding, posting &
syndication, measurement & reporting, usability,
oversight, archiving, and setup & training.
• Shoutlet’s SaaS-based model gives customers the
control and flexibility they want and need as well as
the strategic and technical support necessary to
execute successful campaigns.
• Its feature set allows marketers to manage the customer
lifecycle through engaging campaigns, community
management, and analytics to prove business impact
and optimize future strategies.
MORE QUESTIONS? CONTACT US
For more information on the Shoutlet-IBM Digital
Analytics partnership and data integration, please contact:
Michele Doyle, Vice President of Channel, Shoutlet:
Michele.Doyle@shoutlet.com or (773) 697-8222
FEATURES SNAPSHOT
SOCIAL CRM
Facebook, Twitter, LinkedIn, Foursquare, and YouTube
conversation moderation and management for more
informed fan engagement.
SOCIAL CANVAS®
Professional-level, easy drag-and-drop design tools
to create Facebook apps, HTML5 pages, and custom
web apps.
SOCIAL SWITCHBOARD®
The world’s first trigger-based social campaign tool for
more intelligent campaign scheduling and automation.
SOCIAL CONTESTS
Best-in-class contest management and unlimited social
promotions to Facebook, your website, or anywhere on
the web.
SOCIAL LISTENING
Web conversation monitoring with a complete social
management platform.
SOCIAL ADS
Seamless Facebook Page post promotion plus
advanced options powered by integrated tools with
advertising partner Kenshoo Social®
.
SOCIAL PROFILES
Unprecedented social data acquisition and interest
segmentation.
SOCIAL ENTERPRISE
Corporate-level control of multiple franchises,
locations, and agents.
SOCIAL ANALYTICS
Robust metric tracking and custom reporting with
any best-of-breed third-party application.
ABOUT SHOUTLET

2. Shoutlet, Inc. 2013 • v13.01 shoutlet.com • facebook.com/shoutlet • twitter.com/shoutlet
TURNKEY SOLUTION FOR SOCIAL
MEDIA CONVERSION METRICS
WHAT IS IT?
Shoutlet and IBM Digital Analytics have partnered to
provide an end-to-end solution to prove social media
impact on sales. These integrated technologies empower
marketers to pinpoint the posts that are driving sales, and
those that are falling flat. This type of conversion data is
key to extracting insights about social media efforts to
optimize posts for the greatest impact.
Posting Content
When posting content from Shoutlet to social
networks, IBM Digital Analytics Digital Data
Exchange tracks consumer activity from
clicking on a post to buying a product.
Tracking
Conversion metrics are pulled into Shoutlet,
displaying data all in one place. Individual pieces
of content can be analyzed, as well as aggregated
data by year, quarter, month, and week.
Driving Revenue
Increase social media driven sales for your
company by understanding post success
and optimizing for future post strategy.
• Set post conversion goals
• Identify posts driving sales
• Adjust post content and type to improve
revenue per post
• Optimize post strategy over time to drive sales
Shoutlet/DDX API is available to all IBM Digital Analytics
customers. Those customers not currently using DDX
should simply ask their IBM sales/support contacts to
activate DDX.
ABOUT THE SHOUTLET-IBM DIGITAL ANALYTICS INTEGRATION
With Shoutlet and IBM Digital Analytics, impact your business by
proving social media attribution, value, and return on investment.