1. BY:
Shraddha Samant
Saloni Sawant
133
137

3. Over the years…
2007
2011
2012
• Over 10
million
books.
Now at
your
doorstep.
• No Kidding.
No worries.
• Shopping
ka naya
address.

4. C O N S U M E R
P R O B L E M S
Are the
products
original?
How do I
pay?
What about
replacement
??
???
Refund???
What if I
don’t like
it or if its
damaged?

9. Positioning Strategy
2007-2011
•Creating Trust
2012-2013
•“THE” new address of
shopping

10. The Positioning
 Hinglish Language
+
Happening places
=KOOLNESS
• Trap them young
• All three generations

11. What has actually worked for
flipkart.com?
•
•
•
•
•
First Mover Advantage
Service
Supply chain; Logistics- Ekart Logistics
Focus on depth instead of width of products
Started off with books then moved to
electronics, clothing (exclusive store for women)etc.