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Oligopoly Market



1
Price and Output Determination Under Oligopoly

     Oligopoly is defined as the market structure in which
      there are a few sellers selling a homogeneous or
      differentiated products.

     Selling homogeneous products – pure oligopoly.
      Example : industries producing cement, steel, petrol,
      cooking gas, chemicals, aluminium and sugar.

     Selling differentiated products – differentiated oligopoly.
      Examples: Automobiles, TV sets, soft drinks, computers,
      cigarettes etc.
2
FEATURES
 Few Sellers.
 Ability to set price.
 Homogeneous or distinctive product.
 Blockaded entry or exit.
 Interdependence.
 High cross elasticities.
 Constant struggle.
 Lack of uniformity.
 Lack of certainty.
 Price rigidity.
Kinked Demand Curve
The kinked demand curve or the average revenue curve is made of
Relatively elastic demand curve
Relatively inelastic demand curve

At given price P, there is a kink at point K on the demand curve DD. DK is the
elastic segment and KD is the inelastic segment of the curve. Here, the kink implies
an abrupt change in the slope of the demand curve. Before the kink the demand
curve is flatter, after the kink it becomes steeper.

The kink leads to indeterminateness of the course of demand for the product of the
seller. Raising the price would contract sales as demand tends to be elastic at this
stage. Lowering the price would imply an immediate retaliation from the rivals on
account of close interdependence of price output movement in oligopolistic market.
The Kinked Demand Curve
        y

            Elastic
        D      K

Price
            Inelastic
                            D
        0                        x

                      Quantity
If costs shift up slightly, but MC still intersects
MR in the vertical segment, there will be no
                                   change in price.
      y
                           MC’     This price rigidity
                            MC     is seen in real world
                                   oligopoly markets.
Price


                         D
      0                            x
               MR
             Quantity
y




Price


        o              x



            Quantity
CARTELS
       Cartel is a type of collusive oligopoly, firms jointly
      fix a price and output policy through agreements.

     Joint Profit Maximization Cartel : In this the firms producing
      homogeneous products surrender their price and output decisions to a
      centralized cartel board in the industry
     The individual firms surrender their price & output decisions to this
      board . Board determines output quota for the firms, the price to be
      charged and distribution of industry profits.
     The central board thus acts as a single monopolist to maximise the
      joint profits of the oligopolistic industry.
8
Assumptions:

     Only two firms A & B are assumed in the oligopolistic
        industry.
       Each firm is selling homogeneous products.
       Number of buyers is large
       The market demand curve is given and is known to the
        cartel.
       Cost curves are different but known to the cartel
       Price of the product determines the policy of the cartel
        Cartel aims at the joint profit maximization.

9

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Oligopoly market

  • 2. Price and Output Determination Under Oligopoly  Oligopoly is defined as the market structure in which there are a few sellers selling a homogeneous or differentiated products.  Selling homogeneous products – pure oligopoly. Example : industries producing cement, steel, petrol, cooking gas, chemicals, aluminium and sugar.  Selling differentiated products – differentiated oligopoly. Examples: Automobiles, TV sets, soft drinks, computers, cigarettes etc. 2
  • 3. FEATURES  Few Sellers.  Ability to set price.  Homogeneous or distinctive product.  Blockaded entry or exit.  Interdependence.  High cross elasticities.  Constant struggle.  Lack of uniformity.  Lack of certainty.  Price rigidity.
  • 4. Kinked Demand Curve The kinked demand curve or the average revenue curve is made of Relatively elastic demand curve Relatively inelastic demand curve At given price P, there is a kink at point K on the demand curve DD. DK is the elastic segment and KD is the inelastic segment of the curve. Here, the kink implies an abrupt change in the slope of the demand curve. Before the kink the demand curve is flatter, after the kink it becomes steeper. The kink leads to indeterminateness of the course of demand for the product of the seller. Raising the price would contract sales as demand tends to be elastic at this stage. Lowering the price would imply an immediate retaliation from the rivals on account of close interdependence of price output movement in oligopolistic market.
  • 5. The Kinked Demand Curve y Elastic D K Price Inelastic D 0 x Quantity
  • 6. If costs shift up slightly, but MC still intersects MR in the vertical segment, there will be no change in price. y MC’ This price rigidity MC is seen in real world oligopoly markets. Price D 0 x MR Quantity
  • 7. y Price o x Quantity
  • 8. CARTELS Cartel is a type of collusive oligopoly, firms jointly fix a price and output policy through agreements.  Joint Profit Maximization Cartel : In this the firms producing homogeneous products surrender their price and output decisions to a centralized cartel board in the industry  The individual firms surrender their price & output decisions to this board . Board determines output quota for the firms, the price to be charged and distribution of industry profits.  The central board thus acts as a single monopolist to maximise the joint profits of the oligopolistic industry. 8
  • 9. Assumptions:  Only two firms A & B are assumed in the oligopolistic industry.  Each firm is selling homogeneous products.  Number of buyers is large  The market demand curve is given and is known to the cartel.  Cost curves are different but known to the cartel  Price of the product determines the policy of the cartel  Cartel aims at the joint profit maximization. 9