This presentation provides a S.W.O.T. analysis of Apple. It outlines Apple's strengths as strong brand reputation, loyal customer base, innovative mobile technology, and strong financial performance. Weaknesses include high prices, lack of compatibility with other operating systems, and potential defects in new products. Opportunities lie in growth of tablet/smartphone markets and launching new products like iTV. Threats consist of rapid technology changes, tax increases, rising costs, and competition from Android and Samsung.
2. Company Background
Name Apple, Inc.
Logo
Industries served Computer hardware, Computer software, Consumer electronics,
Digital distribution
Geographic areas served Worldwide
Headquarters U.S.
Current CEO Tim Cook
Revenue $ 156.508 billion (2014)
Profit $ 41.733 billion (2014)
Employees 72,800 (2014)
Main Competitors Samsung Electronics Co., Ltd., Amazon.com, Inc., International
Business Machines Corporation, Cisco Systems, Inc., Google
Inc., Microsoft Corporation, Dell Inc., LG Electronics, Lenovo
Group Limited, Hewlett-Packard Company, Sony Corporation and
many other companies.
3. Apple SWOT analysis
Strengths
Customer loyalty combined with expanding closed
ecosystem
Apple is a leading innovator in mobile device technology
Strong financial performance ($10,000,000,000 cash, gross
profit margin 43.9% and no debt)
Brand reputation
Retail stores
Strong marketing and advertising teams
4. Weaknesses
High price
Incompatibility with different OS
Decreasing market share
Patent infringements
Further changes in management
Defects of new products
Long-term gross margin decline
5. Opportunities
High demand of iPad mini and iPhone 5
iTV launch
Emergence of the new provider of application
processors
Growth of tablet and smartphone markets
Obtaining patents through acquisitions
Damages from patent infringements
Strong growth of mobile advertising market
Increasing demand for cloud based services
6. Threats
Rapid technological change
2014 tax increases
Rising pay levels for Foxconn workers
Breached IP rights
Price pressure from Samsung over key components
Strong dollar
Android OS growth
Competitors moves in online music market