Political Analysis Economical Analysis Social Analysis Technological Analysis Legal Analysis Environmental Analysis

1. ITRM ASSIGNMENT
PESTLE Analysis On
SWITZERLAND
Submitted By-
Shreyash Falke
Amity University
Noida

2. SWITZERLAND
 The country is situated in Western and Central Europe
 Bern is the capital city of Switzerland
 There are the 26 member states of the federal state of Switzerland
which are known as “Canton”.
 Zurich is considered to be the economic capital of Switzerland.

3. Political Analysis
 Switzerland's government, parliament and courts are organized on three levels:
Federal
Cantonal (based on 26 cantonal constitutions)
Communal (for small villages)
 The federal constitution covers the areas of foreign relations, the army, tariffs,
value added taxes and the legislation on currency, railways and communications to
the confederation.
 Cantons (and some major cities) do control armed police forces, run hospitals and
universities.
 Executive power is exercised by the government and the federal
administration and is not concentrated in any one person.
 Switzerland's government is a team consisting of seven members with equal
rights therefore, President and Vice president are elected by the Federal Assembly
from among the Seven members of the Federal Council for a one-year.

4. Economical Analysis
 Country has got a very stable and modern economy.
 GDP of the country: $371.2 billion (2013 est.) which represents 1.05 percent of the world
economy with a growth rate of 1.7%.
 Major sources of country’s GDP are from Service sector (72.5%) and Industry sector (27%).
 The Gross Domestic Product per capita in Switzerland was last recorded at 55,485.60 US dollars
in 2013 which is equivalent to 448% of the world's average.
 Inflation rate: -0.4%.
 Unemployment rate is estimated to be 2.9%.
 Company stand at 28th rank in terms of Ease of Doing Business from the other countries of the
world.
1 Swiss Franc = 1.09 US Dollar, 0.66 British Pounds and 66.14 INR.
 Countries' Exports are estimated to be 308.4 billion and Imports as of 287.7 billion.

5. Social Analysis
 People in Switzerland are highly educated and modern and stands 2nd in quality of life
Index.
 Ethnic Groups: German: 65%, French: 18%, Italian: 10 %, Romansh: 1%, Others: 6%.
 Country has four Official Languages, which are: German, French, Italian and Romansh.
 Religions: Roman Catholic 38.2%, Protestant 26.9%, Muslim 4.9%, other Christian 5.7%,
other 1.6%, none 21.4%, unspecified 1.3%.
 Switzerland has a population of about 8 million among which 23% are foreigners.
 Population growth rate: 0.78% among which about 43% is between 25-54 and 17% are
above 6.
 Life expectancy at birth: 82.3.
 Literacy rate: 99%.
Switzerland is considered to be ‘the best place in the world to be born’ (according to
Economist Intelligence Unit).

6. Technological Analysis
 The country is poor in natural resources but high in R&D which constitutes 2.9% to
country’s GDP.
 Every 12th person in 1000 is in R&D i.e. about 45%.
People of Switzerland are very active in E-markets and E-banking.
 They have a most dense Rail network in the whole Europe.
 Out of every 100 people around 97 are computer users and 76 are Internet users (according
to itu).
 Country is growing fast in Chocolate manufacturing and supplying to the whole world.
 Research fields: Biotechnology, micro technology, Computer Science, Climate Research
and Renewable research.

7. Legal Analysis
 A Tax Heaven nation. (Each canton has its own taxes)
 Swiss citizenship: Birth, Marriage.
 Health insurance is compulsory in the country.
 Effective anti-corruption measures.
 Intellectual property rights are respected, and enforcement is consistent with world
standards.
 Switzerland open to foreign investment, and the investment code is transparent and
efficiently administered.
 The overall tax burden equals 29.8 percent of total domestic income.

8. Environmental Analysis
 31% of Swiss territory comprises of Woodland.
 Massive Biodiversity.
 Natural resources: timber, salt, etc.
 Country stands among the top 5 countries in terms of Environmental Performance Index.
 Electricity generated in Switzerland is 56% from hydroelectricity and 39% from nuclear
power.
 Swiss are one of the top recyclers in the world, with 66% to 96% of recyclable materials
being recycled.

9. THANK
YOU