Thank you very much for sending your best wishes and praise for 'The Path'. It is time that I summarize the viewpoint from the readers and present a consolidated (and brief) view point for the benefit of everybody. There are three distinct aspects 'The Path' is about. 1. Management apporach to business in an ever more complex and chaotic environment 2. Solving a global problem and conflict centered around non-availability of medicines and their sjyrocketing cost. 3. Disrupting the 572 year old publishing industry and bringing relief to Authors, Publishers and Readers, in a win win situation. This is achieved through co-creation of the book. In fact, there are several firsts associated with 'The Path'. have a look at the slide.

1. Copyrights©2012.CVMarkConsulting.AllRightsReserved.
3 BIG
Contributions
and Many
Firsts

2. Copyrights©2012.CVMarkConsulting.AllRightsReserved.
Rapid yet Sustainable Growth
• Problem:
– Neither an impending crisis nor a great leadership is
sufficient to provide sustainable organizational growth
in today’s complex and chaotic world.
• Solution:
– ‘Improve the process of Improvement’ itself, than
trying to run after each and every new tool and
technique and exhausting your scarce resources
– Every organization has enough capability and it must
figure out its own path of achieving rapid and
sustainable growth

3. Copyrights©2012.CVMarkConsulting.AllRightsReserved.
Disruption in Pharmaceutical Industry
• Problem:
– Non availability and High prices of medicines
• Kills thousands of people every year
• Has brought businesses and health care reformers into
a major conflict
• Solution:
– An agile and responsive business provides high
availability of medicines while simultaneously
reducing their prices.

4. Copyrights©2012.CVMarkConsulting.AllRightsReserved.
Disruption in Publishing Industry
• Problem:
– Archaic business model of Publishing Industry
• Authors: More than 18 months to get first book out, non
remunerative career and frustrating experience
• Publishers: Low productivity, Low margins
• Readers: Not enough good quality books
• Solution:
– Make Author central to publishing industry. Reduce
the lead time to become new author by more than
50%. Provide win-win-win situation for all.
The Path was Co-
created by over 118
practitioners

5. Copyrights©2012.CVMarkConsulting.AllRightsReserved.
It has many Firsts
• A Business Novel focused on resolving a major
global problem and conflict
• A Business Novel Co-created by 118 practitioners
• The book published and placed in the hands of
readers in less than 50% the normal time
• First print sold out before appearing on book
stands
• First Biz Novel about Operations in Pharma
Industry
• First co-created book from India

6. Copyrights©2012.CVMarkConsulting.AllRightsReserved.
One Book Impacts 3 Industries
Business
Management
Pharma
The
Path
Publishing

7. Copyrights©2012.CVMarkConsulting.AllRightsReserved.
Get Connected
1.Print Edition
2.Ebook
3. The Hub of
Operational
Excellence
For Details :
lolla@cvmark.com