4. “ The key to successful marketing is determining the needs and wants of target customers and delivering the desired products more effectively and efficiently than competitors. Integrated marketing occurs when all of an organization’s departments work together to serve the customer’s interests.” Philip Kotler on marketing
5. “ The key to successful marketing is determining the needs and wants of target constituents and delivering the desired services more effectively and efficiently than competitors . Integrated marketing occurs when all of an organization’s departments work together to serve the constituent’s interests.” Philip Kotler on marketing
11. “ Faced with the choice between changing one’s mind and proving that there is no need to do so, almost everyone gets busy on the proof.” John Kenneth Galbraith on change