Dell is a computer technology company founded in 1984 by Michael Dell with headquarters in Texas. It employs around 70,000 people globally and generates annual revenues of approximately $62 billion. Some of Dell's strengths include customization, lean supply chain management, and social media innovation. Weaknesses include over-reliance on Texas operations and lack of succession planning. Opportunities exist in unexplored markets and new product segments, while threats include competition from HP, economic recessions, and foreign exchange fluctuations. Dell must listen to customer feedback, know its markets, and strengthen leadership to drive innovation and global growth.