1. Marketing Research Proposal Presented By Arushi Malpani Megha Bothra Naina Garg Shruthi Choudary 1

5. Place a tag on the items than have a tendency to be misplaced

6. Press the corresponding locator button on the handset and the tag will start beeping

7. Handset will guide you to the product3

8. 4

10. Research plan

11. Collect information

12. Analyze

13. Present the findings

14. Decision5

16. If it is launched, then the main target market would be decided based on the data collected and the marketing strategy decided accordingly (House wives, Office goers, Campers on a holiday or the Defense, Pet owners, Senior Citizens, Children, Vehicle owners, Flying model planes)6

18. Focus groups

19. Surveys

20. Behavioural data

21. Experiments

22. Research instrumentQuestionnaire (both print and online) 7

24. Questionnaire 9

26. Collect information – 2 weeks

27. Analyze – 1 week

28. Present the findings – 1 week

29. Decision10

30. Q&A 11

31. Thank You 12