2. Achieving
success through
effective business
communication
Understand the
unique challege of
business
communication
The globalization
of business & the
increase in
workforce
diversity
The increasing
valu of business
information
The evalution of
oragnizational
structure &
leadership style
A heavy balace
on team-work
understand what
employee expected
from you
3. Meaning of business communication
O
O The sharing of information
between people within an enterprise that
is perform for the commercial benefit of
the organization. In addition business
communication can also refer to how the
company share the information to
promote his product or services to
potential consumer.
4.
5. Pitching potential clients
O Ask the right question-part of selling your
service is being able to understand the
clients unique need
1. Describe the nature of your business
2. Who is your audience ?
3. What is back ground of the project?
4. What is goal & objectives of the project?
5. What is the timeline of the project?
7. Client meeting
O Client meeting, even those that take place
over the telephone are an integral part of
every successful business
8. Schedule & prepare- thoroughly
O We all are busy these days so scheduling
your meeting in advance ensure that you
& your client have an adequate amount of
uninterrupted to speak.
9. Speak, pause, listen
O When you have several topic to tackle,
rushing through them to get all of your
ideas out may be tempting but these cause
confusions & make the client feel that
their input not important
10. Follow up in writing
O While you may be taking notes during
phone or in person meeting the other
party might not be, so follow up after the
meeting with written message given an
overview of discussion to make sure you
are both on the same page.
11. Customer service
O Your clients want to feel that they are
your priority. You can make them feel so
by providing exemplary customer service.
Try these communication focused action
to improve your customer service.
12. Ask for the feedback
O One way to maintain long term
relationship with your clients is by
keeping open line of communication these
means asking them for their input how
thing are going & hoe they feel about the
service you are provide.
13. Address problems
O If a client is unhappy don’t ignore there
compaint,ask them why they are unhappy
& what you can do to fix the situation. the
longer you wait to bring it up to worse it
will get addressing the issued and being
accountable when appropriate puts you
on the path to resolution
14. Try new format
O If a problem with your client stems from
micro-communication, try a different
method of communication. if you have
been handling everything via-email
schedule a phone call to see if that clear
things up. After the call you can
summarised the conversation in an email
to the client which will give you another
opportunity to get both of you on the
same page again.
15. Face to face networking
O Networking events, conference and other
face to face opportunity can take a
business to a new level. These tips focused
on helping you getting most from in
person networking activites
16. Communicate confidently
O Be confident an use body languages to
support that confident, shake hand firmly
, smile and make eye contact while
communicating on live networking
events. Don’t forget to bring business card
to hands out to everyone you meet
17. Prepare an elevator speech
O An elevator speech helps you make the
most of a first impression while making
situation easier & more effective
18. Be responsive
O A big part of marketing is being available
to your target audience and following up
when necessary . If market your business
through social media outlet including
twitter Facebook & blogging watch for &
respond to comments, questions and
specially complaint. And when you are
contacted as a result of offline marketing
activities, respond quickly &
professionally
19. Write well
O You cant successfully promote your
business if your marketing copy is not
clear. Concise and action-provoking.if
writing is not forte, consider hiring
someone to help you craft copy that
attract potential clients