Kumaun Grameen Udyog is a not-for-profit company that promotes the Kilmora brand and provides employment opportunities to rural communities through products made via traditional techniques. It produces a wide range of handcrafted items like textiles, herbal products and foods. The document discusses KGU's objectives, product range, distribution channels, and the intern's observations on improving sales and customer service.

1. I N T E R N SHI P
KUMAUN GRAMEEN UDYOG
20/JUNE/2014
Prepared by
Shubham kabadwal

2. I N T R O DUC T I O N
• Kilmora is a brand promoted by Kumaun Grameen
Udyog (KGU).
• Kumaun Grameen Udyog is a company limited by
shares not for profit under section 25 of the
companies act 1956.
• Established by Central Himalayan Rural Action
Group (Chirag) in 1996
• The kilmora products are mainly source to sustain
and provide employment opportunities to the rural
people.
Kumaun Grameen Udyog

3. O B J E C T I V E S
• To promote rural development programme.
• To promote the social and economic welfare and
upliftment of the people in rural area as to raise
standard of living, awareness, abilities, skills and
talents of people in the rural areas through
programmes in the field of agriculture, farming,
land and water resources development etc.
• To provide rural employment.
Kumaun Grameen Udyog

4. P R O DUC T MI X
Kilmora has wide range of products that includes
• hand woven and hand knitted textiles;
• apricot skin care products;
• organically grown herbs,
• cereals and spices; and
• processed foods such as ghee, spreads.
Kumaun Grameen Udyog

7. DISTRIBUTION CHANNEL
• The brand Kilmora use a mix of different channels that includes:
• Direct sales – consisting of three retail stores located in three
different places - Sitla Village (near Mukteshwar, Nainital district,
Uttarakhand); Sargakhet, Nainital district, Uttarakhand and
Kainchi, Nainital district, Uttarakhand
Kumaun Grameen Udyog

8. Secondly the brand make its products available
with several local retailers in Uttarakhand:
• Himjoli: Almora-Kasar, Gagar, Kathgodam, Kausani,
Mussoorie, Mehragaon, Nainital, Rishikesh
• Tara General Stores: Papparsali, Almora
• Kausani Gramodyog: Kausani
• Kapil Store, Satkhol
Kumaun Grameen Udyog

9. Thirdly the brand has its products available at the
following outlets across the country:
• Bangalore
• Ambara (Ulsoor)
• Basava Ambara
• The ANT Store
• Chennai
• Amethyst
• Delhi
• Himjoli Shop
• The Shop
• Kamala – The Craft Shop
• Utsav

10. • Mumbai
• Contemporary Arts and Crafts
Goa
• Barefoot
• Hyderabad
• Daram
• Pune
• Banjaras
• Sanskriti Lifestyle
Kumaun Grameen Udyog

11. Fab India and Kilmora

12. Kilmora gets order from fabindia every year which is India's largest
private platform for products that are made from traditional
techniques, skills and hand-based processes.
Fabindia is famous all over for its handicraft and traditional
products
Therefore when
told to customers that fabindia take shawls from us to sell them
further, they are highly impressed and they build a good image of
our brand in their mind and this have affect on sales.

13. O R I E N T A T I O N

14. Introduction to the organisation
• How it operates ?
• Main objective of the company
• Where do raw materials come from?
• Where do the profits go?
• Product mix of the company
• Different areas of work that includes weaving, knitting, clipping,
extracting oil from seeds that is done by rural people.
• Impact of KGU on life of different rural people.
Kumaun Grameen Udyog

15. Apricot Oil
• Seeds collected from different areas from different rural
people.
• At price of ₹ 20-22 per kg
• Seeds are smashed and inner part is taken out that we also
call almond.
• These inner part are put into the machine and finally oil
comes out and remaining is crushed refined and packed as
scrub
Kumaun Grameen Udyog

16. Apricot Oil Extracting Machine

17. Weaving
• Six months training
• 17 weaving machines (including 4 shaft 6 shaft and 8 shaft) , 1 warp
machine, 1 sample check machine, 17 weavers
• 4 helpers, (trained by weavers.)
• Single weaver has potential of producing 2 shawls in a day.
• Wool price ₹ 1100 per kg.
• Weavers get payment according to the piece of shawl, stole or scarf
he/she prepares
• They get ₹ 50-60 per piece of cloth they produce.
Kumaun Grameen Udyog

18. Weaving Process
Kumaun Grameen Udyog

19. Weaving Process

22. My experience in KGU
• Interaction with different customers at two shops : Sitla and
Sargakhet
• Observing them and comprehending what they are looking
for; what they are most interested in; what products
mesmerize them most; what they demand the most.
• Taking customers feedback
• Also involved in selling products
Kumaun Grameen Udyog

23. • Examining staff person/salesman that how he/she is
working?
• Whether his/her attitude is proper towards customers
• Whether he/she is able to answer all the customer’s question
or not?
• Do they use different selling techniques or not.
• How they interact with customers?
Kumaun Grameen Udyog

24. Observations and Suggestions
• More you interact, more sales you make.
• Without interacting customers remain unaware about products,
it’s benefits and services.
• Our duty is to aware them about each and every products and
services we are offering
• We should use different sales technique that has a lot of
advantage here as the products and services that company offers
are very distinct/unique and people easily gets spellbound
watching the alluring handmade products at first look.
Kumaun Grameen Udyog

25. • Customers always insist for samples of apricot oil, scrub and
spreads, they want to see and touch the oil and taste the
spreads before they buy it. Apart from it if we keep samples ,
it can benefit us, people will buy more if they will taste our
yummy spreads. But because of no samples they usually take
one piece , they say that first we will try then we will think of
buying more.
Kumaun Grameen Udyog

26. Questions mostly asked by customers about
company and products
• What is Kilmora?
• Who started or who runs the company?
• Under which section the company is registered
• Where else the company products are available.
• Why the prices are high and why there is no discount
Kumaun Grameen Udyog

27. • Where the shawls stoles and scarfs are made?
• Are the herbs produced locally?
• They ask usage and benefits of different products such as
what apricot oil is used for,
how different herbs are used and what are
their benefits
Kumaun Grameen Udyog

28. Suggestions
• Salesperson should have good knowledge about the company and
products that he/she is selling so they are confident and are
answerable to every questions asked by different customers. For
this, they can be provided special company specific training; that
includes details about products and services. Many customers are
interested in knowing about the company and its work so sales
person should have all the knowledge about it.
Kumaun Grameen Udyog

29. • Apart from company specific-training, sales person should be told the
mechanics of sales; how to go about selling in general sense; with an
emphasis perhaps on the sales techniques.
• Sales person has to be more interactive with customers. He/she should
perform his/her best in presenting and promoting products.
Presentation plays very important role and it all depends on salesperson.
Therefore salesperson should improve his/her presentation and should
change customer perceptions.
• Salesperson should be taught to establish a good image of the company.
He has to tell customers how his company is different from others. He
doesn’t have to sell products but also company’s vision, goals, objectives,
policies and strategies.
Kumaun Grameen Udyog

30. • I think there should be more communication with customers.
• We can make better sales, customers are already pleased and
attracted by the products we offer, they are unique so if we make
some extra efforts we can do very well. Many time happens good
products have failed because of bad presentation and promotion
but sometime even average products succeeds very well with a
promotional efforts.
• I have noticed that if we make extra efforts by appreciating our
products; customers definitely buys it.
Kumaun Grameen Udyog

31. • Salesman is a person who meets the customers and comes to know what
customer needs so he/she should be told to keep researching, observing
and collect detailed, frank information of customer needs, and
expectations of a product or a service and then discuss it .This will help
in improving the organisation.
• We should keep meetings frequently that include taking feedback from
salesperson and providing them with different ideas, methods, and
tricks. Attending the meeting will result in updating salesperson’s
knowledge making fit and fine to handle with confidence any situation
he comes across in his/her field of sales.
Kumaun Grameen Udyog

32. SWO T A N A L Y S I S
Strength
• Unique Beautiful artistic alluring wide range of
products that attracts customers at first look.
• The objective and the uniqueness in working of the
company that impress most of the customer.
• The presentation and the way of displaying distinct
products.
• Sustainable employment opportunities to the skilled
poor artisans in rural development.
Kumaun Grameen Udyog

33. Weakness
• Drawback in providing services such as card
payment.
• No price tag in woven and hand knitted products
• Company requires more planning and more
efficiency in management. Should work more
systematically by predicting, forecasting and keeping
in mind all the risk before taking any action.
• Requires more feasibility study in terms of market
and sales.
Kumaun Grameen Udyog

34. Opportunities
• Opening new retail stores in prime location.
• Making products available online over the internet.
• Awareness generation of benefits of different
products.
• Improving presentation and changing consumer
perceptions.
• Producing more textiles for gents.
• Export- Making our products available outside India.
Kumaun Grameen Udyog

35. Threats
• Local players can be a serious threat to the
brand
• Development of co-operatives in the same
segment can be serious competition such as
Panchachuli
Kumaun Grameen Udyog

36. Conclusion
• At last I want to conclude that Kilmora has lot of scope in market
and can earn better profits with its wide range of beauteous and
unique products and services. Customer gets very impressed by
the products and the way the KGU works for rural development.
• It has a great impact on life of different people living in rural
areas. It provides number of employment to poor skilled people in
different areas.
Kumaun Grameen Udyog

37. • Other than providing employment it teaches and creates rural
people’s life better. It provide different opportunities to different
people in rural areas including women to come up with their
talent and helps in making them more skilled and increase their
confidence level. It raises their standard by creating an
environment where everyone works, interacts with each other and
learns lot of different things from one another. It also gives
opportunities to rural people to participate in different activities
and also sends them for training which makes them more skilled
that benefits them a lot.