1. By: Simon Yet, Megan Behr, Vemala Devi Balakrishnan,
Michelle Miller

2. History
• Charles Hyde (1883-1970)
• David Vredenburg (1884-1949)
• Dwight Vredenberg (1914-2002)
• Profit-sharing basis

3. • Centerville, Iowa
• In-store departments
History •
•
Employees’ Trust Fund
100th store; Keokuk Iowa
• Online grocery shopping
First Hy-Vee store, 1930

4. Present – 21st Century
• In-store Dietitians
• Season’s Magazine
• 228 stores in over 8 states
• New items: Baking stone breads and sushi
Hy-Vee 2010

5. Values and Vision
• Mission Statement
“Making lives, easier, healthier, and happier.”
• Slogan
“A helpful smile, in ever aisle.”
• Goals
• Excellent customer service
• quality foods
• low prices
Hy-vee Ad
Helpful smile!

6. Values and Vision
• Promotes healthy lifestyles
• Health Market
• In-store Dietitians
• NuVal Nutritional Scoring System
• 1-100
• Health Section on Website

7. Values and Vision
• Sustainability Mission
• “To promote the well-being of our customers, employees,
communities, and the global environment.”
• What is Hy-Vee doing?
• Energy and resource conservation
• Waste reduction and recycling
• Product sourcing and packaging
• What can you do?
• Use a reusable bag
• Purchase green products

8. Programs
• Live Healthy America
• Promotes health and well-being
• 100 days wellness challenge
• Making lives healthier
• Upromise
• “Buy groceries, save for college.”
• Brands
• Nestle, Tylenol, Lysol
• Upromise account
• Making lives easier and happier
• Guilt-free shopping

9. Branding and Website
www.hyvee.com

10. Comparison
www.dahlsfoods.com

11. Work Cited
• http://www.google.com/imgres?q=hyvee+employees
• http://www.google.com/imgres?q=hyvee+ad
• http://www.hy-vee.com/company/about-hy-
vee/history/default.aspx
• http://www.google.com/imgres?q=hyvee+nuval
• http://www.google.com/imgres?q=hyvee+nuval+comparisons
• http://www.google.com/imgres?q=hyvee+reusable+bag
• http://www.google.com/imgres?q=live+healthy+america
• http://www.google.com/imgres?q=upromise