Cadbury first began operations in India in 1948 and pioneered cocoa cultivation, with popular brands including Cadbury Dairy Milk chocolate bars and beverages. Cadbury Dairy Milk is the top-selling chocolate bar in India, targeting consumers with advertising featuring its brand ambassador and appealing to tastes with its creamy formula. The document analyzes consumer perceptions of and motivations for purchasing Cadbury Dairy Milk chocolate in India.

2. introduction
• First people who made chocolate were the Mayas and the
Aztecs
• They drank chocolate as a bitter and spicy beverage called
“xocoatl” (“bitter water”)
• Chocolate played an important role in their social and
religious life
• It symbolized life and fertility and was also used as medicine
• It was a drink for wealthy and important people(royalty,
priests, etc.)
• Cocoa beans were also used as money

4. BENEFITS
• Decrease blood pressure
• Improve circulation
• Lower death rate from heart disease
• Improve function of endothelial cells that line the
blood vessels
• Defend against destructive molecules called free
radicals, which trigger cancer, heart disease and
stroke
• Improve Digestion and stimulate kidneys
• Has been used to help treat patients with
anemia, kidney stones and poor appetite

5. Company’s
Profile

6. CADBURY IN
INDIA
1948
Operation began in India
1965
Pioneered the development of cocoa cultivation in
India

7. Popular Brands in INDIA
C
h
o
c
o
l
a
t
e
s
Beverages
S
n G
a U
c M
k S
s CanDy’s

9. • CHOCOLATE BAR MADE BY CADBURY.
• BORN IN YEAR 1905. BOURNVILLE, U.K
• CAME TO INDIA AT 1948
• 65%-70% VALUE SHARE OF THE INDIAN
CHOCOLATE MARKET.

10. PRODUCT

11. CHOCOLATE BAR.
MADE FROM REAL DARK CHOCOLATE.
SIMILAR DESIGN WORLDWIDE.
CONTAINS MORE MILK THAN ANY OTHER CHOCOLATE BAR.
AVAILABLE IN 10.5g, 22g, 95g, 165g & OTHER PREMIUM PACKS

12. INGREDIENTS

14. PRICE

15. WEIGHT (gm) PRICE
10.5 5
22 10
40 20
42 CRACKLE 25
95 50
80 FRUIT & NUT 55
165 90

16. PLACE

17. Business Operations
Five company-owned manufacturing
facilities:
Thane
Induri (Pune)
Malanpur (Gwalior)
Bangalore
Baddi (Himachal Pradesh)
4 sales offices:
New Delhi
Mumbai
Kolkota
Chennai
Corporate/Head office:
Mumbai

18.  CDM ARE SOLD DIRECTLY TO WHOLESELLER AND RETAILERS.
CADBURY'S DISTRIBUTION NETWORK USED TO ENCOMPASSES
2100 DISTRIBUTORS AND 450,000 RETAILERS.
RETAILER
WHOLESELLER

19. PROMOTION

20. 

27. THE BIG ‘B’
FACTOR

28. PACKAGING STYLES
1930s
1905
1970s
1960s
Present

30. segmentation

31. TARGET
MARKET

32. Positioning

33. COMPETITORS

34. ANALYSIS

35. Which dairy milk
people usually
prefer
Dairy milk
18
Plain
40 Crunches
Fruit
Fruit and Nut
36 Nuts
4
2

36. Why people buy
dairy milk
chocolate
Dairymilk
4 8
4
8
Energy
Enjoyment
Gift
Sharing
Snacking
58

37. Which are the other
brands comes into
buyers mind when he
purchase dairy milk
Brands
28
5 Star
38 Bar one
Kit Kat
Milky Bar
10 Munch
2 Any Other
10
12

38. Is standard price
of dairy milk is
fair
Price
12
Yes
No
88

39. Awareness about
the brand
ambassador
Brand Ambassdor
32
Yes
No
68

40. Which factor
motivates to buy
chocolate
Dairymilk
5 7
Family
Friends
41
Tv Advertisement
47 Print Media

41. How people rate CDm
on different
attributes
80
70
60
50
Highly Satisfied
40
Satisfied
30 Not Satisfied
20
10
0
Price Taste Packaging Availability Brand Ambassdor

42. Findings

43. Recordation