This article tells us about how Email Marketing could be effective with the right mix of ingredients.

1. The Three Elements of a Successful Emailing
A solid emailing rests on three "legs": offer, list and creative. If you've been involved in
traditional direct mail marketing (the postal variety), these three elements should ring a bell, as
they apply in both media.
1. Offer
Basically, your offer means, What are you going to give them and what are they going to give
you?
In the most basic kind of offer, you are going to give them a product and they are going to give
you money. You can make an offer more compelling by giving the customer a better deal, "Save
$43.00," for example, or "Buy one, get one free."
An offer doesn't have to involve the exchange of money. You might offer a free gift in exchange
for marketing data; perhaps the user can download a free software program in exchange for
providing personal information or filling out a survey form. Or you might offer a free
newsletter. In this case, the user might not have to give anything in return; it's enough for them
to let you into their inbox every week or every month.
The offer is critical to the success of your email effort. You need to be crystal-clear about what
your offer is, and you need to be crystal-clear in communicating it to your recipient.
2. List
You might have a great offer, but if you send it to the wrong list it will flop. On the Internet, list
buying is trickier than in the world of direct mail, where you can examine a standard-format
rate card, look over demographic data, or get help from an experienced list broker or
consultant. The email list business has few standards, and it can be hard to be sure who you are
dealing with.
Stay away from the spammers -- the bulk emailers who will sell you an email list on CD-ROM or
offer to send your ad out to a half-million people for $500. Spamming will cause you nothing
but trouble.

2. Find a reliable opt-in email list owner or broker. Make sure you're dealing with a legitimate
company with a good track record. Talk with them directly on the phone. Find out how each list
was compiled. Make sure recipients were added to the list only with their explicit permission.
Find out all you can about the audience. Does the list owner have demographic information or
survey data from list recipients? If you're buying advertising in an email newsletter (e-zine),
what is the topic and target audience of the newsletter? Make sure that the list's recipients are
the right market for your offer.
Finding email lists can be quite a challenge. One good place to start is our directory, a Web
directory of opt-in email lists.
3. Creative
In advertising, "creative" refers to the concept, copy and design of an advertising piece. Most
email advertising is sent out in plain text, so you can't do much with design. But good strategy
and copywriting can make a big difference.
Focus your copy around your offer. In email, we recommend copy that's brief, straightforward
and to-the-point. Make it interesting, compelling and personal. But no hyperbole, no hard-sell.
Make the offer clear. Include a call to action -- in other words, tell them what you want them to
do and ask them to do it. Make it easy for people to respond. Most email promotional
messages will direct the user to a Web page, where they can find out more details, fill out a
form or send in an order.
Give special attention to your subject line. Avoid subject lines that scream out "This is an ad!"
Make it something simple, unassuming and short, while implying a benefit -- maybe something
like, "Discount tickets?" or "New opera recording." Avoid deceptive "gotcha" subject lines that
trick the recipient into opening the email.
Give careful attention to these three elements of an emailing. If your effort falls short in any
one of these three areas -- offer, list or creative -- you can expect a poor response.

3. Valueleaf Services provides targeted campaigns for Email Marketing and SMS
Marketing for all industries.
They provide free database of Mobile and Emails of the target industry and focus group.
This allows you to reach your target customers effectively and easily.
Reach lakhs of people and increase your sales.
We provide quality service at unmatched prices.
For more details visit: http://www.valueleaf.com/
Email: emarketing@valueleaf.com
Contact: 9900043675 / 08043595960