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Social Media for Branding - Toastmasters

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How to use Social media for building your personal and professional brand!

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Social Media for Branding - Toastmasters

  1. 1. Nov 5, 2016 District 57 2016 How to Build a Brand with Social Media? (and Why You Need One) Shyam V Nath Social Media Chair, D57 @ShyamVaran ShyamVaran@Gmail.com 954 609 2402
  2. 2. Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization. Often involves the application of one's name to various [social media] products. What is Personal Branding?
  3. 3. 1. Start thinking of yourself as a brand 2. Audit your online presence (scan, measure) 3. Secure a personal website (social media alternatives) 4. Find ways to produce value 5. Be purposeful in what you share 6. Associate with other strong brands 7. Reinvent Forbes: Seven Things You Can Do To Build An Awesome Personal Brand http://www.forbes.com/sites/shamahyder/2014/08/18/7-things-you-can-do-to-build-an-awesome-personal-brand/2/#4acd694e61cc
  4. 4. 1. Choose a Social Media / Network that will support your brand image (e.g. Linkedin for Professional brand, Facebook for Social brand etc.) 2. Provide valuable and shareable content to build your clout/klout ! 3. Leverage influencers (Tweet v/s Re-Tweet) 4. Use social campaigns to promote (Organic v/s others ways to promote your message) Branding Activities http://www.forbes.com/sites/shamahyder/2014/08/18/7-things-you-can-do-to-build-an-awesome-personal-brand/2/#4acd694e61cc
  5. 5. Multitude of “Social” Channels • Meetup.com • Facebook (facebook.com/groupsToastmastersInternationalMembers) • Twitter (twitter.com/Toastmasters) • Linkedin (linkd.inToastmastersInternationalOfficialGroup) • Youtube (youtube.com/toastmasters) • How to leverage these? – Member Prospecting – Year Round Member Engagement – Personal/Professional Branding – Leadership (klout)
  6. 6. TM Branding Guide Slide 54
  7. 7. Meetup Sites
  8. 8. Linkedin Groups
  9. 9. Growth of the Linkedin Group!
  10. 10. Growth of Twitter Following!
  11. 11. Growth of Twitter Following!
  12. 12. TM Clubs with a Social Media Slant
  13. 13. TM Magazine July 2014
  14. 14. Blogs
  15. 15. Google+ (plus.google.com)
  16. 16. Instagram
  17. 17. Facebook club page – quick look Easy artwork Social elements Map! Address and other club info Celebrate member accomplishments – tag them so friends know about Toastmasters and the member’s progress
  18. 18. YouTube
  19. 19. Clout: the power to influence or control situations www.Klout.com
  20. 20. Klout: Measure your [Social] Brand Equity
  21. 21. Social Media is your new branding tool! ShyamVaran@Gmail.com (925) 549 7135 cell @ShyamVaran
  22. 22. Resources • Common Craft videos • Social Media Marketing for Dummies books available on Amazon • Social Networking for Dummies blog • The Social Media Revolution YouTube • Toastmasters International • Social Media Etiquette from TMI