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Social media (Toastmasters D 57)

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Shyam Varan Nath
Shyam Varan Nath

Social Media for Toastmasters Club and Professional/LEadership Brand.

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June 11, 2016 District 57 TLI 2016 Toastmasters & Social Media Shyam V Nath, ACB Division Director F @ShyamVaran ShyamVaran@Gmail.com 954 609 2402 9:40 – 10:30 AM
Agenda • Meetup.com • Facebook (facebook.com/groupsToastmastersInternationalMembers) • Twitter (twitter.com/Toastmasters) • Linkedin (linkd.inToastmastersInternationalOfficialGroup) • Youtube (youtube.com/toastmasters) • Member Prospecting • Year Round Member Engagement • Personal/Professional Eminence • Leadership Brand (klout)
TM Branding Guide Slide 54
Linkedin Groups
Growth of the Linkedin Group!
TM Clubs with a Social Media Slant
TM Magazine July 2014
Blogs
Google+ (plus.google.com)
Instagram
Facebook club page – quick look Easy artwork Social elements Map! Address and other club info Celebrate member accomplishments – tag them so friends know about Toastmasters and the member’s progress
YouTube
Clout: the power to influence or control situations www.Klout.com
Facebook club page – benefits • Free PR from club members socializing and publicizing club Facebook presence + Public awareness of Toastmasters, in general + Awareness that friends are in the program + Awareness of Toastmasters events + …Awareness creates a “funnel” of guests • Improved membership retention – photographic celebration of members, public praise – helps them feel encouraged • Link to club web site for more info
TI Facebook Page
Facebook club page – how, p.1 1. Click here 2. Click on “Create Page”
Facebook club page – how, p.2 1. Select “Company, Organization or Institution” 2. Select “Non-Profit Organzation” from pull- down menu 3. Type in the name of your club.. 4. …and fill in answers to the page-creation dialog that follows.
Experiment with the Social Media ShyamVaran@Gmail.com (925) 549 7135 cell @ShyamVaran
Resources • Common Craft videos • Social Media Marketing for Dummies books available on Amazon • Social Networking for Dummies blog • The Social Media Revolution YouTube • Toastmasters International • Social Media Etiquette from TMI
Social Media Abstract • Social Media provides opportunities to enhance the branding for both the Toastmasters Clubs as well its members. • Using the Social media channels like Twitter, Linkedin, Facebook, Meetups, Instagram, Google+ and Blogs, the Clubs can significantly extend its reach and engagement with its members and prospects. • Likewise, Social media can help to enhance one’s own professional and Leadership brand. This session will provide proven tips and tricks to make the social media work for you!

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Social media (Toastmasters D 57)

  • 1. June 11, 2016 District 57 TLI 2016 Toastmasters & Social Media Shyam V Nath, ACB Division Director F @ShyamVaran ShyamVaran@Gmail.com 954 609 2402 9:40 – 10:30 AM
  • 2.
  • 3. Agenda • Meetup.com • Facebook (facebook.com/groupsToastmastersInternationalMembers) • Twitter (twitter.com/Toastmasters) • Linkedin (linkd.inToastmastersInternationalOfficialGroup) • Youtube (youtube.com/toastmasters) • Member Prospecting • Year Round Member Engagement • Personal/Professional Eminence • Leadership Brand (klout)
  • 4.
  • 5. TM Branding Guide Slide 54
  • 6.
  • 7.
  • 8.
  • 10. Growth of the Linkedin Group!
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  • 14. TM Clubs with a Social Media Slant
  • 16. Blogs
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  • 21. Facebook club page – quick look Easy artwork Social elements Map! Address and other club info Celebrate member accomplishments – tag them so friends know about Toastmasters and the member’s progress
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  • 24. Clout: the power to influence or control situations www.Klout.com
  • 25. Facebook club page – benefits • Free PR from club members socializing and publicizing club Facebook presence + Public awareness of Toastmasters, in general + Awareness that friends are in the program + Awareness of Toastmasters events + …Awareness creates a “funnel” of guests • Improved membership retention – photographic celebration of members, public praise – helps them feel encouraged • Link to club web site for more info
  • 27.
  • 28. Facebook club page – how, p.1 1. Click here 2. Click on “Create Page”
  • 29. Facebook club page – how, p.2 1. Select “Company, Organization or Institution” 2. Select “Non-Profit Organzation” from pull- down menu 3. Type in the name of your club.. 4. …and fill in answers to the page-creation dialog that follows.
  • 30. Experiment with the Social Media ShyamVaran@Gmail.com (925) 549 7135 cell @ShyamVaran
  • 31. Resources • Common Craft videos • Social Media Marketing for Dummies books available on Amazon • Social Networking for Dummies blog • The Social Media Revolution YouTube • Toastmasters International • Social Media Etiquette from TMI
  • 32. Social Media Abstract • Social Media provides opportunities to enhance the branding for both the Toastmasters Clubs as well its members. • Using the Social media channels like Twitter, Linkedin, Facebook, Meetups, Instagram, Google+ and Blogs, the Clubs can significantly extend its reach and engagement with its members and prospects. • Likewise, Social media can help to enhance one’s own professional and Leadership brand. This session will provide proven tips and tricks to make the social media work for you!