1. Florence + The Machine website

2. How is it effective? Picture of Florence is typical of Indie genre – pensive, indifferent, etc Music player – to draw in new potential fans? Also adds interactivity Chance to sign up for website – feelings of closeness with Florence – fans can feel as though they are her friends? EXCLUSIVE CLUB Interactivity – also new potential fans can be drawn in Lungs – a theme that runs in her album cover also – familiarity UNIQUE – could link to her voice? powerful News & Blog – feel closer to artistsense of pride for artist’s accomplishments Pinboard/Corkboard/Noticeboard effect Links to other pages on website are clearly accessible

3. Links on the homepage Clear links – relevant to album cover, etc Tags – popular, most accessed. Makes it easier to find what you are looking for, as well as things associated with Florence

4. News of her accomplishments (Reasons why you should listen to her?) Feelings of pride – close to her, may have attended same places? News of her accomplishments reaffirms why you should listen to her and attracts new listeners Award shows that she is a recognised and accomplished artist

5. Chances for interactivity Extended experience Opportunity to become ‘part of Florence’ maybe gain access to exclusive news and features? Opportunities to listen and watch