2. How is it effective? Ambiguous images – makes us want to find out more? Also reflects their values – more about music than image – shown in the fact that audiences rarely see their faces Easy navigation Links to important information that can draw in new fans – enable existing fans to find out more Range of multimedia – text, images and video – enables a more interesting experience. Use of flash – scrolling over image makes it change to name of band.
3. Links on the homepage Easy to access rest of website Links to social networking – appealing to wider audiences?
4. News of their accomplishments (Reasons why you should listen to them?) Where they have/are going to perform – this allows audiences to feel closer to band and perhaps feel proud of the fact that they have been to see them.
5. Chances for interactivity Extended experience Able to watch their music videos and listen to their music – again draws new fans in and keeps interest of existing ones
