The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
SIBF Annual Summit 2013: Opportunities of the Present, Crises of the Future - Peter Zeihan
1. Geopolitical Evolutions
• The Dawn of the American Age
– Geography, Demography and Shale Energy
• The (Real) Crises of the Future
– The North American Drug War
– European History Recommences
– The China War
– The Alberta Question
– Militancy and immigration go big and go
global
Peter Zeihan
SIBF
October 5, 2013
2. Bretton Woods: Restructuring the World
1946: U.S. dominates high seas
Formation of Bretton Woods
– Establishes World Bank, IMF, and
USD as the global currency
– U.S. grants market access
without demanding reciprocity
– Adherents defer to U.S. security
policy
– U.S. uses maritime strength to
guarantee maritime trade
3. Bretton Woods: A World Restructured
BW turned
maritime rivals
into allies and
clients, leaving
only disparate
land powers to
challenge the
American
power
(that’s hard)
6. The American Geography Integrated natural
transport network
overlaying gigantic
piece of useable land
Unified, capital-rich
polity
Two oceans
Massive military
insulation
Direct access to two
trading basins
Net effect
Largest market
Largest agricultural
producer/exporter
Largest military
8. Shale:
Acceptance?
• Groundwater
contamination
(porous v non)
• The “toxicity”
issue is about
to vanish
• Even without
“approval” is
already
remaking the
system
4.00
6.00
8.00
10.00
12.00
14.00
16.00
18.00
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
Average Electricity Prices
US total NY TX CA
9. Shale Output: Only Local…
United
States
Middle
East
FSU Europe China
Deep capital
supplies
5 4 2 4 3
Legions of
autonomous
petro-
engineers
5 1 2 3 2
Legal system
that rewards
landholders
5 3 3 1 2
Preexisting
collection/
distribution
infrastructure
5 2 5 4 2
10. The Situation at the End of an Era
• Large, stable,
growing market
• Energy secure
• No hegemonic rival
• Dominates (but
doesn’t need) intl
trade
Energy/trade no
longer central
concerns of strategic
policy
U.S. largely immune
to intl system
11. Every culture has a
national neurosis,
the Americans’
is...
manic depression
– Pearl Harbor
– Sputnik
– Vietnam
– Japanphobia
– Sept 11, 2001
A Critical Point About the Americans:
Geopolitics and Culture
12. The First (Mexican) Problem:
A Very Hostile Geography
No rivers, few
ports
Low capital
generation
Mountainous,
disassociated
territories
No infrastructure
EcoS
Will never be a
strong state
13. The Second (Mexican-American) “Problem”:
An Economic Miracle Not to Be Missed
1) China is losing the
ability to subsidize
its competitiveness
2) Remember U.S.
shale
3) Young
demographics
generate growth
(and cheap labor)
4) Drug war makes
Mexican labor
more attractive
14. The Third (Mexican-American) Problem:
Not a Normal Border
2013
• 0.7t cu feet of
natgas
• $500b of bilateral
trade
• 350m legal border
crossings
2020
• 3t cu feet of natgas
• $650b of bilateral
trade
• 500m legal border
crossings
The Fourth (American) Problem:
America’s only Ghettoized Community
15. Crisis #1:
The North
American
Drug War
• American naval
interception
created the
Mexican land
route (and the
cartels)
• The cartels can
expand along
land routes
16. The First Chinese Problem: Unity
Northern consolidation
difficult; Yellow River
unnavigable
Beijing is the
political/military capital
Yangtze is navigable
Shanghai is the
economic capital
South has good ports,
but (sub)tropical
Greatly retards
northern control
Encourages foreign
presence
17. The Second Chinese Problem: The Limits of Bribery
• Country requires social
binding agent
Private capital pooled,
then funneled at sub-
market rates
Maximize employment by
large firm size, market
share and throughput at
the cost of debt and
profitability
Subsidizes inputs and
outputs
22. The Third Canadian Problem: Needs Mismatch
Population heft 22 million in
eastern, Eur-
oriented core
3.6 million,
sequestered near
U.S. Midwest
Demography Aging towards
mass retirement
American-style
double bulge
Tax structure High: support
aging pop
Low: support
young pop and
energy industry
Currency
preference
Strong: preserve
purchasing
power
Weak: facilitate
commodity
exports/FDI
Alternative
markets
None needed None available
23. Option 2: The Prairie KuwaitOption 3: The 51st stateOption 1: Patriotic but poor(ish)
Crisis #4: The Alberta Question
24. A World Without Canada?
• US completely energy
(and largely mineral)
independent
• The “adult” factor
26. Global Stability Map: Militancy
• Militants like collapsed states
• Transborder terrorists like weak states
27. Global Stability Map: Immigration
• Skilled labor likes stability and growth
– Steady influx of fleeing capital and high-skilled labor
– Keeps cap on capital and labor costs
28. 1985 1990 1995 2000 2005 2010 2015 2020 2025
Australia
Canada
France
Germany
Italy
Japan
UK
US
Brazil
China
India
Mexico
Russia
Turkey
Indonesia
The Cheat Sheet Slide