This is my deck on Who a product manager is.
This is been built on the basis on my readings and finding of Product Management with 6 years of experience practicing in mid size and start ups
All content are not mine and have been inspired and taken from other posts in the social world.
3. • To build a successful product management team
• Focused efforts towards building great products
• Supporting the company’s cause to move towards being a Product Company
• Building and empowering the team
• Realizing ones potential as a Product Manager
Purpose
5. A Product?
Anything that can be offered to
a market for
attention, acquisition, use, or
consumption
that might satisfy a need or want.
6. 6- Level Product Hierarchy
Product need to satisfy a need e.g. feet protection
Product class a family of products having similar
function e.g. all shoes
Product line a group of products with closely
related functions e.g. sports shoes
Product type products within a line having
similar form e.g. basket-ball shoes
Brand a name representing a product or
line e.g. Nike
Item (sku) a unit item e.g. one pair of Nike
basket-ball shoe
11. • The Product Manager is the Product Owner or part of a team of
Product Owners.
• Responsible for shaping/or taking the product vision and turning it into
a winning product.
• The Product Manager owns the product from idea through to launch
and retirement or replacement.
• Articulate the vision across the company.
• Relentlessly drives the vision through all stages to successful
completion.
Does a Product Manager do?
12. Does a Product Manager do?
Collaborates with
development teams:
Run project estimation work
shops
Sprint planning meetings
Explaining sprint goals &
backlog items
Sprint review meeting
Sprint retrospective meetings
Track team velocity
Keep the team updated on
commercial activities
13. Does a Product Manager do?
• Bridges the gap between the
customer needs and the
product development process.
• Alignment of all functions
around the product vision.
• Bridges the gap between
business and technical teams.
16. Time Activity
11.00 to 12.00 Reviewing & grooming the product backlog.
12.00 to 1.00 Attend daily scrum meeting (s) - follow up by clarifying any
queries – interim review /testing of any completed items
02.00 to 05.00 Creating user-stories & product requirements for a future
sprint
04.00 to 05.00 Meet with marketing and sales to discuss release plans and
future functionality .
05.00 to 06.00 Discussion & review of roadmap/requirements with Manager
06.30 to 07.00 Study the technology space for innovation
07.00 to 08.00 Discuss with customers account teams & customers on
products & functionalities
Does a day of a Product Manager
look like?
17. Product Road-mapping
Requirements Management
Release Planning
Scrum
Theme
Identification
Pre- Planning Planning
Daily Stand-
ups
Sizing backlog Defining Sprint Goals
Shaping-up backlog items
Requirements
gathering
Brain
storming
Translating
strategy/vision
Communicatio
n
Release notes
Release Plan
Backlog &
PRD
Roadmap &
MRD
Sprint
X + 8
Sprint
X + 5
Sprint
X
Sprint
X +
10
Vision doc &
Innovation
Backlog
Vision
Market
research
Idea
Generation
Sprint
X +
15
Does the Product Management frame work
look like?
We are looking for people who:Are go-getters and self motivatedPassionate about what they doHave an eye for detail & strong analytical skillsAre creative geniuses Have an urge to create something on their ownAre smart and quick learners ready to take up new challenges