2. Presentation Roadmap
Android Applications 2
• Introduction
• Mobile Applications
• Google Play Store
• Major Players
• Developing an Application
• How it has changes our lives?
• Future of Applications
• Conclusion

3. Introduction
Based on the Linux kernel.
It was acquired by Google in
2005.
HTC Dream in 2008.
Android Applications 3

4. Mobile Applications
Platforms - Apple App Store,
Google Play Store, Windows
Phone Store and Blackberry
App World.
Term ‘app’ - “Word of the
Year” by American Dialect
Society in 2010.
Android Applications 4

5. Android Applications 5
Source: Gartner.com

6. Android Applications 6
Source: Canalys.com

7. Google Play Store
Android Market and Play Store.
Services - Play Music, Play Books, Play
Newsstand, Play Movies & TV andPlay
Games.
July 2013 - 1 million apps published and
over 50 billion downloads.
Android Applications 7

8. Android Applications 8
Source: Gartner.com

9. Major Players
Android Applications 9
Android
AppleWindows

10. ANDROID
PROS
• Java language.
• Open-source platform.
• Largest market share.
• Google Play Store, benefits from Google’s dominance.
Android Applications 10

11. CONS
• Lot of malware in the system.
• Pay-per-download is relatively less.
• Any phone manufacturer can make an
Android phone.
Android Applications 11

12. WINDOWS
PROS
• Familiar platform.
• Growing user base - Emerging markets.
• Experience and expertise as compared to its
competitors.
Android Applications 12

13. CONS
• Market share is third to Android and iOS.
• Poor technical support.
• Struggling to generate developer interest.
• The number of apps is less.
Android Applications 13

14. APPLE
PROS
• Closed OS - more secure and less prone to malware.
• Higher revenue.
• First company to launch such a technology.
• Exclusive.
Android Applications 14

15. CONS
• Closed – No third-party tools.
• Losing some market share to Android.
• Publishing is relatively costlier.
• Publishing requires a strict review process.
Android Applications 15

16. Android Applications 16
Source: ABI Research

17. Development of an App
Android
software
development.
Java
programming
language.
Websites like
‘mobincube’.
Android Applications 17

18. Android Applications 18

19. How Apps have changed our lives?
From social
networking to
personal health.
Everything is in
our pocket. Offer
general
productivity and
information
retrieval.
Android Applications 19

20. Future of Apps
Each customer is
different.
Personalization,
based on
customers’ past
usage.
Meet the needs of
the consumer in
their work, leisure
or entertainment
contexts.
Android Applications 20

21. Conclusion
Greatly
changed
our lives
and we are
now quite
used to it.
There is still
plenty of
change to
come.
Android Applications 21

22. Android Applications 22
Thank
You