2. IntroductionWoodland is a brand known for its
eco friendly initiatives to strengthen
its association with the environment.
The range of biodegradable footwear
is in association with the company’s
CSR initiative Proplanet, a wing
dedicated to making our mother
Earth a better place to live in. It is one
of the most exciting environmental
innovations to be witnessed by the

3. Problems
•There was a great need of shoes for
the people who go for trekking in the
wild.
•They wanted tough and comfortable
shoes that withstand the extremities of
the nature, for a long term use.
•To solve the environmental problem.

4. SolutionThe shoe was made of
very thick buff leather and
even had leather laces.
The sole was made of
hard rubber. The upper of
the shoe was hand made
and hand stitched. In short
this was a shoe which
could last seasons without
any trouble at all.
After lots of brain
storming sessions these
shoes were launched with

5. Design brief
Design brief basically involves the information
that are prerequisite and the questions that arise
during the briefing process.
What does the company do?
Who are the company’s typical customers?
Who are the company’s business competitors?

6. woodland
With the tree as its logo, Woodland resonates with a
passion for the outdoors. Everything from the material
to the method involved in making a Woodland
footwear is directed towards environment
conservation .Like the usage of recycled materials, bio
degradable fabrics, water based adhesives and energy
generated from sun and the wind. Moreover natural
resources like leather, rubber, Woodland cotton are
extensively used in all Woodland footwear.
The competitors- liberty, bata
Targeted public- the hikers, safari lovers, trekkers.

7. researchThis step requires the company to
find out more about the industry their
client is in. Consider the perspective
of client and the places he visits, and
looking at emerging trends in the
marketplace.
Creating designs inspired by elements
of nature because the style of the
company is like that.
Reptile skinElephant
skin
Mosses

8. ConceptsEvery designer in the company will have his/her
own way of doing things, designing according to
the research.
The questionaire remains in the mind of the
desigers:
Will this shoe design will be approved by the
company?
Will this shoe will be liked with the company’s
customers?

9. •The initial designs the sketched by the
designers and then it is made on computers for
better visual approach.
•The design is then judged by a set of agents for
the approvals of making it.
•Feedbacks are taken for the betterment of the
design.
•The design is modified and finalized and sent
for the making of the shoe.

10. The product image is launched in
the internet to know the liking of
the costumers.
Official feedback system is opened
for the product where the officials
talk to the clients face to face.
It checks the interest level of the
public on the product.
Then the product is launched into
the market.
presentation

11. design
Each shoes design of Woodland is inspired by an
nature, animal skin aesthetically, its texture,
shape, its colour.
Elephant skin inspired Snake skin inspired

12. design
Inspired from different reptiles

13. bibliography
•http://woodlandworldwide.com/companyinfo.aspx
•http://www.slideshare.net/debashishbagg/brand-group
•http://woodland-shoes.blogspot.in/

14. Thank you