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What is digital marketing.pdf

  1. What is digital marketing? Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
  2. SEO (search engine optimization) There are 2 types of SEO White hat SEO Black hat SEO
  3. White hat SEO It refers to any practice that improves your search ranking on search engine result pages while maintaining the integrity of your website and staying within the search engine terms of services.
  4. Black hat SEO It refers to a set of practices that are used to increase a site or page rank on search engines through means that violet the search engine terms of services following are the techniques used in black hat SEO ➢ cloaking ➢Content hiding ➢Keyword stuffing ➢Doorway pages/ sneaky URL redirect ➢Duplicate content/ copied content
  5. Website A website is a simple collection of web pages and codes. Codes that discuss the layout, format, and content of a page. Making a website consists of : ➢ registering a website ➢ hosting a site ➢ URL ➢keyword
  6. keywords ➢Generic keyword ➢ Short tail keyword ➢ Long tail keyword ➢ seasonal keyword ❑ Keyword research and analysis ❑ Keyword density
  7. What is SERP? Search engine result pages, these pages are web pages surfed to users when they search for something online using a search engine such as Google.
  8. Google sandbox effect • It is a basic observation period done by google in which it checks whether the website has a technical issue and black hat SEO technique. • it takes 2-3 weeks after that website is live.