What is digital marketing?
Digital marketing is the component of marketing that uses the Internet
and online-based digital technologies such as desktop computers,
mobile phones, and other digital media and platforms to promote
products and services.

SEO (search engine optimization)
There are 2 types of SEO
White hat
SEO
Black hat
SEO

White hat SEO
It refers to any practice that improves your search ranking on search
engine result pages while maintaining the integrity of your website and
staying within the search engine terms of services.

Black hat SEO
It refers to a set of practices that are used to increase a site or page
rank on search engines through means that violet the search engine
terms of services
following are the techniques used in black hat SEO
➢ cloaking
➢Content hiding
➢Keyword stuffing
➢Doorway pages/ sneaky URL redirect
➢Duplicate content/ copied content

Website
A website is a simple collection of web pages and codes. Codes that
discuss the layout, format, and content of a page.
Making a website consists of :
➢ registering a website
➢ hosting a site
➢ URL
➢keyword

keywords
➢Generic keyword
➢ Short tail keyword
➢ Long tail keyword
➢ seasonal keyword
❑ Keyword research and analysis
❑ Keyword density

What is SERP?
Search engine result pages, these pages are web pages surfed to users
when they search for something online using a search engine such as
Google.

Google sandbox effect
• It is a basic observation period done by google in which it checks
whether the website has a technical issue and black hat SEO
technique.
• it takes 2-3 weeks after that website is live.