For all the districts of India Know about socio economic classifications, Income, savings and consumption expenditures of households for each district of India and: Individuals/children across income groups Rural/urban break up of market size Urban household Socio economic classifications Product segment wise market sizes

1. MarketSkylineofIndia2008-09–DistrictProfile
Market Skyline
of
India
2008-09
District Profile
Income, Savings and
Expenditure of Households and
many more for all 593 districts
Market Skyline of India

2. MarketSkylineofIndia2008-09–DistrictProfile
Market Strategist: I need to
prioritize locations for
greater marketing emphasis
Zonal Manager: I need
to identify right
districts to appoint
dealerships, prioritize
efforts and motivate
sales teams
Knowledge Seeker:
understand the vast
Indian market and
how its emerging
Entrepreneur: I want
more in-depth focus into
different local markets
than is currently
available. - details on
rural and urban areas to
further identify where I
need to expand our
marketing and sales
Sales Team: We
want to identify
locations where
new efforts need
to be started and
old channels
need to be
strengthened
Who will Benefit?

3. MarketSkylineofIndia2008-09–DistrictProfile
 Understand largest markets in the sector both at the state and district
level
 Identify:
 The established markets (repeat buyers)
 The emerging markets (new buyers)
 “On-the-verge” markets (be the first mover)
 Appropriate analysis after accounting for the inter-district variation
 Suitable markets to launch or expand products
 Kind of products that can be launched
 Variants of the products and its suitability to the market
Why?

4. MarketSkylineofIndia2008-09–DistrictProfile
Product Market
A. Market Size (Demand)
B. Consumer Characteristics
C. Other Market Insights
Choice of New Locations – Comparative analysis using one or all above mentioned
parameters across locations to ensure distribution effectiveness
Wider Coverage within an existing market – Cross comparable analysis from these
parameters for building intermediate strategies and ensure marketing efficiency
Market Skyline – Provides this for all 593 districts of India
Identify Markets

5. MarketSkylineofIndia2008-09–DistrictProfile
Identify Markets
based on …
Geography (state/district)
Sectors (state/district)
Economic Groups
Product Segments
Financial Indicators
Other Behaviour/ Patterns
Identification Parameters

6. MarketSkylineofIndia2008-09–DistrictProfile
For each of the 593 district markets-
 Indicators available across income groups separately for rural and
urban areas
 Households
 Individuals
 Personal Disposable Incomes
 Potential Consumption Expenditures
 Potential Household Savings
 Other indicators covered
 Item wise market sizes
 Short term growth rate- Income, Potential Expenditure
 SEC Profile etc.
………and much more
What does it contain?

7. MarketSkylineofIndia2008-09–DistrictProfile
The largest markets by volume
Delhi, Mumbai (Suburban), Thane, Bangalore,
Pune, Mumbai
Total Market Size
Maximum propensity to spend
Mumbai (Suburban), Mumbai, Chandigarh,
Chennai, Kolkata
Per capita Market Size
SEC profiling of consumers
Insights

8. MarketSkylineofIndia2008-09–DistrictProfile
Which are the most concentrated markets?
Districts States Market Density
FMCG Sector (Rs
Cr per Sq Km)
Mumbai Maharashtra 11.1
Mumbai
(Suburban)
Maharashtra 9.4
Kolkata West Bengal 7.0
Total Market Size,
Geographical Area
of the district
In the largest markets, what share of total personal disposable
income is being saved by households?
Rank Districts States Total Market
Size (in Rs. Cr.)
Savings Rate
(%)
1 Delhi Delhi 102,453 23
2 Mumbai
(Suburban)
Maharashtra 100,652 13
3 Thane Maharashtra 49,834 23
Insights

9. MarketSkylineofIndia2008-09–DistrictProfile
Ever-expanding Districts - an
aggregate Market Size of almost Rs 26
trillion
49% of India’s market lies in
UP, Maharashtra, West
Bengal, AP and Gujarat
alone
Urban Millionaire Districts in
Northern Zone:
Faridabad (3rd
largest)
Ludhiana (4th
largest)
Largest Rural BOP Markets –
Medinipur, South 24 Pgns,
Murshidabad, East Godavari
Belgaum is the second largest
market in Karnataka
Surat ranks top in terms of
rural millionaire households
in Western Zone
… more Insights

10. MarketSkylineofIndia2008-09–DistrictProfile
21% of total households in Chandigarh
(richest market in India) earn more than
10 lakh a year
Top 2 Urban districts based
on Income Growth rate-D &
N Haveli (23%),
Gandhinagar(22%)
Rural districts with max no.
of millionaires-Gurgaon,
Ludhiana, Surat, Waynad
Ganjam : Largest market in
Orissa
Upcoming districts based
on absolute increase in
income- Thiruvallur,
Vadodara, Barddhaman,
Rangareddi, Faridabad,
Medinipur
Potential Rural Markets:
Alappuzha, Thrissur, Ernakulam,
Pathanamthitta, Kottayam - high
per capita income but low per
capita expenditure.
… and still more Insights

11. MarketSkylineofIndia2008-09–DistrictProfile
 Annual Market Size for food,
FMCG, durables, clothing and
footwear, and miscellaneous goods
and services
 Socio-economic classification from
A – E (A – highest propensity to
consume)
 Information on district area,
population, urban population
 Annualized sector wise growth rate:
income, potential expenditure, potential
saving
 Household income categories namely –
<75k, 75k-150k, 150k-300k, 300k-500k, 500k-
1,000k, >1,000k
 Information across household income
categories on - Percentage of households,
population, child population, total household
income, potential savings, potential
expenditure & per capita income, potential
savings, potential expenditure across
household income categories
List Of Indicators

12. MarketSkylineofIndia2008-09–DistrictProfile
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13. MarketSkylineofIndia2008-09–DistrictProfile
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