Metro, Town & Rural Skyline of India - Ideal for selecting and prioritizing the best towns and rural markets in India, this product allows you to validate the direction of your expansion plans by providing precise quantitative insights into these markets insight on Consumer, Income, Demography, Rich Rural Areas, Spend Pattern etc.

1. Metro, Town and Rural Skyline of India
(MTRS)
For improved market selection and prioritization

2. Facilitates selection of the best markets amongst all of
India’s 7,800 cities and 5,800+ rural blocks
Top 530+ Tier 1 to Tier 4 towns in
terms of size and growth.
Identify the potential of a town and
its rural catchment areas.
Match your product mix with
market potential and distribution
network.

3. MTRS town classification at a glance
Town Classification # Towns Details
Metros 5 Delhi, Mumbai, Chennai, Kolkata, and Bangalore
Mini metros 5
Hyderabad, Ahmedabad, Pune, Coimbatore,
Chandigarh
Tier 1 towns 39 Population > 10 lakh
Tier 2 towns 29 Population > 6 lakh but < 10 lakh
Tier 3 towns 169 Population > 2 lakh but < 6 lakh
Tier 4 towns 284 Population > 1 lakh but < 2 lakh
Non-tier large towns 626 Population >50k but < 1 lakh
Non-tier medium towns 1,973 Population >20k but < 50k
Non-tier small towns 2,184 Population >10k but < 20k
Non-tier very small towns 2,476 Population < 10k

4. Enables critical business decisions across urban and
rural India
Find affluent towns &
rural markets
Identify markets that
fit business goals
Assess household
purchasing power
Map consumer
spending pattern
Size up markets
Prioritize markets to
improve ROI
Identify emerging
towns & nearby rural
areas
Plan hub-spoke
distribution models
Analyze urban & rural markets Analyze size and share of
wallet
Plan business growth and
expansion
Improve returns on business

5. Provides key information on markets and consumers
Population
(age & income)
Household
Asset Ownership
Available for all towns and rural sub districts across India
Household income,
savings & spends
Share-of-wallet
analysis
Location details for
spatial analysis

6. MTRS Data Variables and Use Case

7. MTRS helps you analyze consumer data, and select &
prioritize markets across all towns & rural sub districts of
India
Availableforall7,800townsand
all5,800+ruralsubdistrictsinIndia
By Annual income • Target and plan betterHouseholds/ Population
Details Classificatio
n
Business use case
Spends across income
brackets
• Prioritize your product mix
• Estimate demand for new products
Consumer market size
Age distribution • Plan product mix in local marketsPopulation
Details across income
categories
• Study saving & spend habits to estimate
willingness to spend on your category
Household spends &
savings
Details of various asset
classes
• Use surrogates to plan your marketing
activities
Asset Ownership
Location details
• Identify town clusters and nearby rural
areas
• Plan distribution network
Geographic Information

8. Case - A leading apparel retail chain planned its expansion
into smaller cities using MTRS
Business Problem
A leading clothing and footwear retail store
in India, with a huge retail footprint across
metros, wanted to tap into smaller towns to
extend their reach. ​
They had a clear idea about their TG, but
needed information on spread of the TG
across smaller Indian towns to decide
where to set up their stores in a scientific
manner.
How Indicus Helped
Metro, Town and Rural Skyline helped the client
identify the towns with large numbers of their TG
income segment households.
They further studied the income, saving and spend
patterns of their TG households and were able to
draw up reliable conclusions and build a priority list
of towns they could enter.
They then took up on-ground assessment of
availability of land and real estate prices and quickly
shortlisted towns that where viable on costs.

9. A core component of Indicus’ many ready-to-use
solutions
Market Skyline – District Series
Superior
understanding of
the scale and
scope of your
target segment
Metro, Town and Rural
Skyline
Improved market selection &
prioritization
Neighborhood Skyline
Precise targeting of your retail
catchments, markets and
distribution
District GDP &
Employment
Landscape
For taking decisions
based on
fundamental
economic conditions

10. The Well Known Indicus Advantage
• Analytics solutions that help you target better
• The most respected economic research and
analytics firms in India
• Trusted by 300+ leading national and
international companies and institutes

11. Over 300 leading firms have trusted Indicus data and
solutions for their business needs
Auto
MediaBFSI
OthersReal Estate
Services
GovernmentRetail
ProductsConsulting
Institutions
Healthcare

12. Contact Us
Indicus Analytics Pvt Ltd.
Phone: +91-11-42512400 / 01 / 02
Email: products@indicus.net
Web: www.indicus.net

13. Thank You.