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Side Street Projects & MIT Visual Arts Program presents...




The Armadillo
                                                             Alternate Routes: The Armadillo | US Tour - Summer 2009




                   MIT turned a FEMA Trailer into a garden.
                    Side Street Projects is gonna go get it.
What is The Armadillo?


     ?
Side Street Projects & MIT Visual Arts Program presents...




The Armadillo




     ‣ MIT awarded The Armadillo to Side Street Projects after a nation-wide search.
     ‣ An actual FEMA Trailer deployed after Hurricane Katrina.
     ‣ Turned into a mobile, vertical community garden by MIT Visual Arts Program.
     ‣ Includes composting drum, irrigation system, and permaculture library.
     ‣ Clean interior is ideal meeting & work space (community digital lab).
Side Street Projects & MIT Visual Arts Program presents...




The Armadillo
                                               Exterior Vertical Planting Walls
                                               Modular metal racks & 2-liter plastic bottles, with self-contained irrigation system




                                                                                Interior Meeting Room/Workspace
                                                                                New home of Side Street Projects’ Community Digital Lab




                   Composting Center
                   With retractable “armadillo” shell cover
?
What is Side Street Projects?
‣ Founded in 1992, Side Street Projects is
a completely-mobile, artist-run nonprofit
organization based in Pasadena, CA.

‣ We teach artists of all ages how to roll
up their sleeves and do things themselves.

‣ Education programs encourage self-
reliance and creative problem solving in
a contemporary art context.

‣ The only sustainable, mobile, urban
community art center in the USA.
Mobile Headquarters
Strength Through Mobility

‣ Affordable office space is a serious problem for 80%
of America's nonprofits. We became a completely
mobile, self-sustaining organization in 2008.

‣ Off-the-Grid: vintage trailer offices on a vacant lot,
100% solar powered, with satellite Internet uplink.

‣ We plug into spaces no other organization could
conceivably occupy, ironically achieving stability
through mobility.

‣ In partnership with the City of Pasadena, we will
remain permanently mobile and continue to transform
vacant lots into thriving community art centers.


   Featured in:
Mobile Art Education
The Alternate Routes Program

‣ Wood shops on school buses where kids
learn about art, design, and engineering
using only hand tools, raw materials,
and their imagination.

‣ Integrates art, math & science in a
100% hands-on environment.

‣ More than 10,000 children in LA County
have thrived in the program since 1997.

‣ Expanding Alternate Routes fleet with
new mobile classrooms for different types
of art media. The Armadillo is the first
such vehicle.

     Featured in:
The Armadillo
US Tour | Summer 2009
Side Street Projects & MIT Visual Arts Program presents...




The Armadillo
 Alternate Routes: The Armadillo | US Tour - Summer 2009




      ‣ 6,500 mile trip round trip from Pasadena to Boston to retrieve The Armadillo.
      ‣ Return trip: 20-day, multi-city goodwill educational tour.
      ‣ Stops include New Orleans & Houston — cities affected by Katrina.
Side Street Projects & MIT Visual Arts Program presents...




The Armadillo
 Alternate Routes: The Armadillo | US Tour - Summer 2009


       ‣ The Tow Vehicle: 2008 Chevy Silverado 2500 HD Diesel.
       ‣ 3/4 ton truck, Alison Transmission, 38,000 pound tow capacity.
       ‣ Fuel efficient “green diesel” gets impressive 22 mpg highway.
       ‣ Runs on regular diesel & bio-diesel (B5).
       ‣ Gift from the Pasadena Community Foundation.
Side Street Projects & MIT Visual Arts Program presents...




The Armadillo
 Alternate Routes: The Armadillo | US Tour - Summer 2009


       Travel Itinerary
       Public Presentations & Free Family Art Workshops

       ‣ Present The Armadillo at art museums, educational institutions, and large public parks.
       ‣ Additional programing in small towns, trailer parks, and truck stops along the way.
       ‣ Scheduled stops in major media markets (times TBA).

                                June 13                      Pasadena, CA              * DEPART FOR BOSTON *

                                                                                The Rose Fitzgerald Kennedy
                                June 18                      Boston, MA         Greenway Conservancy
                                                                                Official quot;hand-offquot; ceremony

                                                             Baltimore, MD      Patterson Park Community Gardens
                                June 22-23
                                                             Washington, D.C.   The National Mall      (TBA)


                                June 26                      Atlanta, GA        Atlanta Contemporary Arts Center

                                June 28-30                   New Orleans, LA    The Louisiana State Museum

                                July 2                       Houston, TX        Discovery Green

                                July 8                       Pasadena, CA             * RETURN TO PASADENA *
Side Street Projects & MIT Visual Arts Program presents...




The Armadillo
 Alternate Routes: The Armadillo | US Tour - Summer 2009


      Free Family Art Workshops
      Recycled Vertical Planters

      ‣ We’ll use The Armadillo as a mobile classroom
      to offer free hands-on projects at most stops
      along the tour.

      ‣ Project: Create your own vertical planter made
      entirely from 100% recycled materials, inspired
      by The Armadillo's ingenious 2-liter bottle
      planting system.

      ‣ Projects are appropriate for all ages— children,
      adolescents, adults, and seniors.

      ‣ Side Street Projects staff will facilitate with
      volunteer support from host venues.

      ‣ Materials needed: plastic bottles, plastic
      grocery bags, old phone lines, computer cables...
      anything that can be woven or braided.
Side Street Projects & MIT Visual Arts Program presents...




The Armadillo
 Alternate Routes: The Armadillo | US Tour - Summer 2009


  Who’s Involved?
  Much thanks to our sponsors, partners, & advisors




                                                             Congressman Adam B. Schiff
                                                               California’s 29th District




                                                              Cultural Affairs Division
                                                              Planning & Advancement
Side Street Projects & MIT Visual Arts Program presents...




The Armadillo
 Alternate Routes: The Armadillo | US Tour - Summer 2009




   Activation
   How are we getting the word out?

   ‣ Follow The Armadillo on                                 ,   ,      , and         .

   ‣ Coordinated PR effort between Side Street, MIT, & host venues in 6 media markets:
       - Los Angeles, Boston, D.C./Baltimore, Atlanta, New Orleans, and Houston
   ‣ Daily blogging w/ videos, photos uploaded from the road at AT&T Hotspots across USA.
   ‣ Trailer signage, banners, sponsorship truck decals, branded stickers & print collateral.
   ‣ Staff and board expertise with PR, marketing, production, and social networking.
Side Street Projects & MIT Visual Arts Program presents...




The Armadillo
 Alternate Routes: The Armadillo | US Tour - Summer 2009



        Contact Info
        Media, sponsorship, and tour inquiries:

        ‣ Jon Lapointe, Acting Executive Director            .
            Side Street Projects
            (626) 798-7774
            jon@sidestreet.org

        ‣ Emily Hopkins, Programs Director
            Side Street Projects
            (626) 798-7774
            emily@sidestreet.org

            Side Street Projects
            PO Box 90432
            Pasadena, CA 91103

            http://www.sidestreet.org
THANK YOU!
                                                     Side Street Projects would like to recognize the
                                                     talent, generosity, hard work, and vision of the
                                                     MIT FEMA Trailer Project Team:


> Project Directors                                         > Team Members              > Alumni

Jae Rhim Lee                                                Gena Peditto                Allison Dee
Visiting Lecturer, MIT Visual Arts Program                  Project Manager             UROP Management Sciences
Dept of Architecture, School of Architecture and Planning
                                                            Tarick T. Walton            Maryann Chu
Sally Susnowitz                                             UROP, Project Coordinator   UROP Civil Engineering
Assistant Dean, Student Life
Director, MIT Public Service Center                         Caitlin Berrigan            Jason Rockwood
                                                            Teaching Assistant          Grad. Student,
                                                                                        Comparative Media Studies
> Project Advisors
                                                            Gina Badger
                                                            Colin Kerr                  Priyanka Shah
Ute Meta Bauer                                                                          Teaching Assistant,
Assoc. Professor and Director                               Samuel Kronick
                                                                                        DUSP/Architecture
MIT Visual Arts Program, Dept. of Architecture              Lisa Schlect
School of Architecture and Planning                         Alyssa Wright
                                                                                        Jegan Vincent De Paul
                                                            Mike Shafran                Teaching Assistant,
Lars Hasselblad Torres                                      Christopher Taylor          Visual Arts Program
MIT IDEAS Competition                                       Kari Williams
MIT Public Service Center
                                                            Lucille Ynosencio


                      Visit http://fematrailer.mit.edu:1000 for the whole story.

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Armadillo Deck

  • 1. Side Street Projects & MIT Visual Arts Program presents... The Armadillo Alternate Routes: The Armadillo | US Tour - Summer 2009 MIT turned a FEMA Trailer into a garden. Side Street Projects is gonna go get it.
  • 2. What is The Armadillo? ?
  • 3. Side Street Projects & MIT Visual Arts Program presents... The Armadillo ‣ MIT awarded The Armadillo to Side Street Projects after a nation-wide search. ‣ An actual FEMA Trailer deployed after Hurricane Katrina. ‣ Turned into a mobile, vertical community garden by MIT Visual Arts Program. ‣ Includes composting drum, irrigation system, and permaculture library. ‣ Clean interior is ideal meeting & work space (community digital lab).
  • 4. Side Street Projects & MIT Visual Arts Program presents... The Armadillo Exterior Vertical Planting Walls Modular metal racks & 2-liter plastic bottles, with self-contained irrigation system Interior Meeting Room/Workspace New home of Side Street Projects’ Community Digital Lab Composting Center With retractable “armadillo” shell cover
  • 5. ? What is Side Street Projects?
  • 6. ‣ Founded in 1992, Side Street Projects is a completely-mobile, artist-run nonprofit organization based in Pasadena, CA. ‣ We teach artists of all ages how to roll up their sleeves and do things themselves. ‣ Education programs encourage self- reliance and creative problem solving in a contemporary art context. ‣ The only sustainable, mobile, urban community art center in the USA.
  • 7. Mobile Headquarters Strength Through Mobility ‣ Affordable office space is a serious problem for 80% of America's nonprofits. We became a completely mobile, self-sustaining organization in 2008. ‣ Off-the-Grid: vintage trailer offices on a vacant lot, 100% solar powered, with satellite Internet uplink. ‣ We plug into spaces no other organization could conceivably occupy, ironically achieving stability through mobility. ‣ In partnership with the City of Pasadena, we will remain permanently mobile and continue to transform vacant lots into thriving community art centers. Featured in:
  • 8. Mobile Art Education The Alternate Routes Program ‣ Wood shops on school buses where kids learn about art, design, and engineering using only hand tools, raw materials, and their imagination. ‣ Integrates art, math & science in a 100% hands-on environment. ‣ More than 10,000 children in LA County have thrived in the program since 1997. ‣ Expanding Alternate Routes fleet with new mobile classrooms for different types of art media. The Armadillo is the first such vehicle. Featured in:
  • 9. The Armadillo US Tour | Summer 2009
  • 10. Side Street Projects & MIT Visual Arts Program presents... The Armadillo Alternate Routes: The Armadillo | US Tour - Summer 2009 ‣ 6,500 mile trip round trip from Pasadena to Boston to retrieve The Armadillo. ‣ Return trip: 20-day, multi-city goodwill educational tour. ‣ Stops include New Orleans & Houston — cities affected by Katrina.
  • 11. Side Street Projects & MIT Visual Arts Program presents... The Armadillo Alternate Routes: The Armadillo | US Tour - Summer 2009 ‣ The Tow Vehicle: 2008 Chevy Silverado 2500 HD Diesel. ‣ 3/4 ton truck, Alison Transmission, 38,000 pound tow capacity. ‣ Fuel efficient “green diesel” gets impressive 22 mpg highway. ‣ Runs on regular diesel & bio-diesel (B5). ‣ Gift from the Pasadena Community Foundation.
  • 12. Side Street Projects & MIT Visual Arts Program presents... The Armadillo Alternate Routes: The Armadillo | US Tour - Summer 2009 Travel Itinerary Public Presentations & Free Family Art Workshops ‣ Present The Armadillo at art museums, educational institutions, and large public parks. ‣ Additional programing in small towns, trailer parks, and truck stops along the way. ‣ Scheduled stops in major media markets (times TBA). June 13 Pasadena, CA * DEPART FOR BOSTON * The Rose Fitzgerald Kennedy June 18 Boston, MA Greenway Conservancy Official quot;hand-offquot; ceremony Baltimore, MD Patterson Park Community Gardens June 22-23 Washington, D.C. The National Mall (TBA) June 26 Atlanta, GA Atlanta Contemporary Arts Center June 28-30 New Orleans, LA The Louisiana State Museum July 2 Houston, TX Discovery Green July 8 Pasadena, CA * RETURN TO PASADENA *
  • 13. Side Street Projects & MIT Visual Arts Program presents... The Armadillo Alternate Routes: The Armadillo | US Tour - Summer 2009 Free Family Art Workshops Recycled Vertical Planters ‣ We’ll use The Armadillo as a mobile classroom to offer free hands-on projects at most stops along the tour. ‣ Project: Create your own vertical planter made entirely from 100% recycled materials, inspired by The Armadillo's ingenious 2-liter bottle planting system. ‣ Projects are appropriate for all ages— children, adolescents, adults, and seniors. ‣ Side Street Projects staff will facilitate with volunteer support from host venues. ‣ Materials needed: plastic bottles, plastic grocery bags, old phone lines, computer cables... anything that can be woven or braided.
  • 14. Side Street Projects & MIT Visual Arts Program presents... The Armadillo Alternate Routes: The Armadillo | US Tour - Summer 2009 Who’s Involved? Much thanks to our sponsors, partners, & advisors Congressman Adam B. Schiff California’s 29th District Cultural Affairs Division Planning & Advancement
  • 15. Side Street Projects & MIT Visual Arts Program presents... The Armadillo Alternate Routes: The Armadillo | US Tour - Summer 2009 Activation How are we getting the word out? ‣ Follow The Armadillo on , , , and . ‣ Coordinated PR effort between Side Street, MIT, & host venues in 6 media markets: - Los Angeles, Boston, D.C./Baltimore, Atlanta, New Orleans, and Houston ‣ Daily blogging w/ videos, photos uploaded from the road at AT&T Hotspots across USA. ‣ Trailer signage, banners, sponsorship truck decals, branded stickers & print collateral. ‣ Staff and board expertise with PR, marketing, production, and social networking.
  • 16. Side Street Projects & MIT Visual Arts Program presents... The Armadillo Alternate Routes: The Armadillo | US Tour - Summer 2009 Contact Info Media, sponsorship, and tour inquiries: ‣ Jon Lapointe, Acting Executive Director . Side Street Projects (626) 798-7774 jon@sidestreet.org ‣ Emily Hopkins, Programs Director Side Street Projects (626) 798-7774 emily@sidestreet.org Side Street Projects PO Box 90432 Pasadena, CA 91103 http://www.sidestreet.org
  • 17. THANK YOU! Side Street Projects would like to recognize the talent, generosity, hard work, and vision of the MIT FEMA Trailer Project Team: > Project Directors > Team Members > Alumni Jae Rhim Lee Gena Peditto Allison Dee Visiting Lecturer, MIT Visual Arts Program Project Manager UROP Management Sciences Dept of Architecture, School of Architecture and Planning Tarick T. Walton Maryann Chu Sally Susnowitz UROP, Project Coordinator UROP Civil Engineering Assistant Dean, Student Life Director, MIT Public Service Center Caitlin Berrigan Jason Rockwood Teaching Assistant Grad. Student, Comparative Media Studies > Project Advisors Gina Badger Colin Kerr Priyanka Shah Ute Meta Bauer Teaching Assistant, Assoc. Professor and Director Samuel Kronick DUSP/Architecture MIT Visual Arts Program, Dept. of Architecture Lisa Schlect School of Architecture and Planning Alyssa Wright Jegan Vincent De Paul Mike Shafran Teaching Assistant, Lars Hasselblad Torres Christopher Taylor Visual Arts Program MIT IDEAS Competition Kari Williams MIT Public Service Center Lucille Ynosencio Visit http://fematrailer.mit.edu:1000 for the whole story.