4. What is Augmented Reality?
"Augmented Reality "AR" for short is infiltrating every medium
we use to communicate. It uses sophisticated display techniques
involving cellphone cameras or webcams. If a device has a camera
and a processor, then it's AR capable. In the war for consumer
attention, AR is the new weapon of choice"
http://www.splendora.com/gina039s_five_things_friday_22610/recognizr
6. Many Loud & Respectable Voices Talking
http://www.youtube.com/watch?v=vOhiZ37aaww
7. Developers:
The Industry Expects You To Deliver A Revolution
http://arconf.com/
AR represents a brand new media type and a new type of
user interfaces; the significance of which is on with par Gartner Research expects AR to be used by more
with the the first hypertext web browser or the than 30% of the mobile workforce by 2014.
introduction of the digital cellular phone.
We're going to build all of that?
8. Developers: Imagine a client or manager
asking for a quote on this project spec:
http://siliconangle.com/blog/2010/01/22/why-the-world-needs-the-an-augmented-reality-conference-and-why-we’re-hosting-it/
All Your Base Are Be To Us
9. http://arconf.com/
AR represents a brand new media type and a new type of
user interfaces; the significance of which is on with par Gartner Research expects AR to be used by more
with the the first hypertext web browser or the than 30% of the mobile workforce by 2014.
introduction of the digital cellular phone.
http://siliconangle.com/blog/2010/01/22/why-the-world-needs-the-an-augmented-reality-conference-and-why-we’re-hosting-it/
10. Contention Worth Mentioning
Gartner Research expects AR to be used by more
than 30% of the mobile workforce by 2014.
Thomas Bittman does a good job of explaining Gartner Research:
A Rant – My Integrity as an Analyst
http://blogs.gartner.com/thomas_bittman/2009/10/08/a-rant-my-integrity-as-an-analyst/
11. The Industry is "Talking"
"The event could be a disaster, or it could
be a lot of fun. Or both. But I'll be there in
June, so keep your browser tuned to this
blog to find out more."
-Daniel Terdiman, CNET 1/19/2010
http://news.cnet.com/8301-13772_3-10437508-52.html
13. "We're raising money to hire a team..."
"We can build the team out as the
product ramps up in use..."
"The idea has momentum and we have
a secret sauce..."
15. Winner Talk
"We're getting things done
with very little money"
"We're going to see how long we can
make it without hiring people"
"Everyone does it,
we just do it really really well."
16. Developers: Listen for this when
you are considering a new client
Loser Talk. Winner Talk
"We're raising money to "We're getting things done with
hire a team..." very little money"
"We can build the team out as "We're going to see how long we can
the product ramps up in use..." make it without hiring people"
"The idea has momentum and we "Everyone does it,
have a secret sauce..." we just do it really really well."
18. Augmented Reality is Heading To
The Peak of Inflated Expectations This Year
Image from: http://adverlab.blogspot.com/2009/08/hype-cycle-2009-augmented-reality-3d-tv.html
Gartner: http://www.gartner.com/DisplayDocument?id=1085912#document_history
19. Why Would I Learn The
Unrealistically Hard Stuff?
I can avoid that
What's in it for me?
21. Turn it Around: What is the unrealistic expectation that
could inspire an industry to go over that hill?
Image from: http://adverlab.blogspot.com/2009/08/hype-cycle-2009-augmented-reality-3d-tv.html
Gartner: http://www.gartner.com/DisplayDocument?id=1085912#document_history
28. This is why we are here tonight
http://www.youtube.com/watch?v=P51w0UI-xkY
we're not quite there yet, but we can begin
modeling interfaces and building simple prototypes
30. Interactive Lab
Special Thanks To
PariSoma
FLAR Toolkit
Squidder
FLARManager
&
Peter Kaptein
http://www.youtube.com/watch?v=P51w0UI-xkY
31. FREE THE HUMANS
END THE DESKTOP
JOIN The ARDevMob
http://meetup.com/augmentedreality
http://twitter.com/ardevmob
http://ardevmob.com
32. Train, Compete And Win The Future In The ARDevMob Spring 2010 Open Developer Challenge
Compete, Teach or Sponsor: RSVP at http://meetup.com/augmentedreality
