Sidney Climer created a personal branding document that outlines their career goals, skills, and professional network. Their short term goal is to apply for marketing jobs at Meta after graduating in 2023 with a Bachelor's degree in Digital Marketing from Full Sail University. Their long term goal is to have their own digital marketing business by 2026. They plan to develop their skills in areas like communication, social media, and leadership through internships, workshops, and networking events.
2. What makes me, me. Some of my core values is making sure
everyone around me if feeling comfortable , welcomed, and
encouraged. My principals are honor, integrity and selfless . Some
of my personal attribute are willingness to learn, Confidence, and
Adaptability.
IDENTITY
3. PROFESSION
Potential Job Titles:
Search Marketing Strategist
Digital Forensics Analysts
Market Research Analysts
BRAND ARCHETYPE - My goal is to make
everyone feel comfortable in my workplace and to
encourage everyone that walks through the doors.
The Strategy for the brand is being accessible and
hard working
Marketing Strategist for Facebook
4. Hiring Managers
TARGET AUDIENCE
miranda kalinowski
PROFILE
PICTURE Global head of Recruitment Meta
Hannah Zacharia
Outreach Plan:
• Acquire which formofco
mm
unicationtheyprefer.
• Afterdoingresearchonwhatformofco
mm
unication
theyprefer,Co
ll
ectmythoughts and contactthem.• I wi
ll
fo
ll
owupbackina
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k.
PROFILE
PICTURE Recruiting Lead at Meta
Varsha Lapsia
OutreachPlan:
• Acquirewhich formof co
mm
unicationtheyprefer.
• Afterdoingresearchonwhatformof co
mm
unication
theyprefer,Co
ll
ectmythoughtsand contactthem.•Iwi
ll
fo
ll
ow upbackina
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ee
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PROFILE
PICTURE
Talent Acquisition leader at Meta
OutreachPlan:
• Acquirewhichformofco
mm
unicationtheyprefer.
• Afterdoingresearch onwhatformofco
mm
unication
theyprefer,Co
ll
ectmythoughtsandcontactthem.•Iwi
ll
fo
ll
owupbackinaw
ee
k.
5. GOALS
Short Term: (Immediately After Graduation, 2023
‣ After graduation,IplanofresearchingmoreJobsanda
pp
lyingtojobs
thatrelate tomycar
ee
rgoalsfor2months
Mid Term: (2024)
‣ Iplanonhavinga car
ee
rinmyrelatedcar
ee
r
thatiswithMeta andgetmoreexpe
ri
encewithMarketing
Long Term: (2026)
• I planonhavingmy owndigitalmarketingbusine
ss
thatwi
ll
ful
fi
ll
mycar
ee
rplansby2026
‣
6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
SocialMedia
SOFT
HARD
Novice / Adept / Expert
Computertroublesh
oo
ting Novice / Adept / Expert
Co
mm
unications Novice / Adept / Expert
Leadership Novice / Adept / Expert
Social Perceptivene
s
SOFT
HARD
Novice / Adept / Expert
SystemAnalysis Novice / Adept / Expert
C
oo
rdination Novice / Adept / Expert
Negotiation Novice / Adept / Expert
9. COMPETITION
Tessa Lewis
Industry Experience
:
• Operation Manager
Education
:
• Full Sail University - Digital Marketing- Bachelor
s
• Columibia College Chicago - Photography - 2015
Leadership Experience
:
• Operations Manager at ZMF Headphones.
Skills and Pro
fi
ciencies
:
• Product Photography
• Photojournalism
• Portrait Photography
Sidney Climer
Overall Online Presence
:
• 72 Connections, Banner image is customized,
professionalism of headshot, Not detailed, no
published articles, active on her photojournalism
page, Not customized. Average 70/100
Industry Experience
:
• Seeking employment
Education
:
• High School diploma
• Bachelors Degree - Digital Marketing- Full Sail
University 2021 - current
Leadership Experience
:
• No Leadership experience
Skills and Pro
fi
ciencies
:
• Communication
• Microsoft 36
5
• Mac OS
Overall Online Presence
:
• 2 connections, Banner not customized,
Professional of headshot, Not Detailed, No
published articles, Active on Facebook, No
customized URL. Poor 30/100
10. COMPETITION
Jurena H.
Noteworthy Experience
:
• Media Marketing for Social Media Channels
Sidney Climer
Industry Experience
:
• Marketing Director - New Era
Consultin
g
• Accountant - Van Peursem CP
A
•
Education
:
• University of South Dakota - Bachelors Degree
Skills and Pro
fi
ciencies
:
• Digital Marketin
g
• Social Media Marketin
g
• Marketing Strategy
Overall Online Presence
:
• 500+ Connections,Banner Customized ,Great
Headshot, Extremely Detailed pro
fi
le?, Published
Articles, Active on company website, URL
customize
d
• Superior 100/100
Industry Experience
:
• Seeking Employment
Education
:
• High School Diploma
• Bachelors degree- Digital Marketing
Leadership Experience
:
• No Leadership experience
Skills and Pro
fi
ciencies
:
• Communication
• Microsoft 36
5
• Mac OS
Overall Online Presence
:
• 2 connections, Banner not customized,
Professional of headshot, Not Detailed, No
published articles, Active on Facebook, No
customized URL. Poor 30/100
12. NETWORKING &
MARKETING
IndustryEvents& Organizations
LAUNCH & LEARN SMALL BUSINESS WORKSHOP ‣ April 30th in Dallas TX
• Networking for Female Entrepreneurs ‣ March 23rd. Online event
• Empowered Speed Networking
‣ April 13th. Online Event
‣
Digital Marketin
g
• Primary Content: The type of content that I would publish is building a website
to help local charities market their donations.
• Primary Tools:Twitter, Facebook, Instagram and LinkedIn. I will provide content
everyday on those forms.
• Website: By posting the things that I have been doing and what everyone could do.
•
13. PROFESSIONAL DEVELOPMENT
Mento
r
• What type of mentor will you seek as you embark
on your career path? What experience and/or
lifestyle should they have? DATE TO EST.
PARTNERSHIP
Formal Educatio
n
• Include degree program here and/or other
professional certi
fi
cation programs you intend to
complete w/ dates.
Technical Skill
s
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skill
s
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEA
R
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEA
R
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
15. REFERENCES
Empowered speed networking. Eventbrite. (n.d.). Retrieved
March 6, 2022, from https://www.eventbrite.com/e/empowered-
speed-networking-tickets-199209710607?
aff=ebdssbonlinesearch Networking for female entrepreneurs.
Eventbrite. (n.d.). Retrieved March 6, 2022, from https://
www.eventbrite.com/e/networking-for-female-entrepreneurs-
tickets-149483997661
Launch & Learn Small Business Workshop. Eventbrite. (n.d.).
Retrieved March 6, 2022, from https://www.eventbrite.com/e/
launch-learn-small-business-workshop-tickets-228469738137?
aff=ebdssbonlinesearch
Varsha lapsia - recruiting lead - meta | linkedin. (n.d.). Retrieved
March 7, 2022, from https://www.linkedin.com/in/varshalapsia
Hannah Zacharia - recruiting lead - facebook | linkedin. (n.d.).
Retrieved March 7, 2022, from https://www.linkedin.com/in/
hannah-zacharia-3782a417 https://www.linkedin.com/in/miranda-
k-bb1a0223/?trk=public_pro
fi
le_browsemap. (n.d.).