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PERSONAL BRAND EXPLORATION


Sidney Climer


Project & Portfolio I: Week 1 March 6th, 2022
What makes me, me. Some of my core values is making sure
everyone around me if feeling comfortable , welcomed, and
encouraged. My principals are honor, integrity and selfless . Some
of my personal attribute are willingness to learn, Confidence, and
Adaptability.
IDENTITY
PROFESSION
Potential Job Titles:


Search Marketing Strategist


Digital Forensics Analysts


Market Research Analysts
BRAND ARCHETYPE - My goal is to make
everyone feel comfortable in my workplace and to
encourage everyone that walks through the doors.
The Strategy for the brand is being accessible and
hard working
Marketing Strategist for Facebook
Hiring Managers
TARGET AUDIENCE
miranda kalinowski
PROFILE
PICTURE Global head of Recruitment Meta


Hannah Zacharia
Outreach Plan:


• Acquire which formofco
mm
unicationtheyprefer.


• Afterdoingresearchonwhatformofco
mm
unication


theyprefer,Co
ll
ectmythoughts and contactthem.• I wi
ll
fo
ll
owupbackina
w
ee
k.
PROFILE
PICTURE Recruiting Lead at Meta
Varsha Lapsia
OutreachPlan:


• Acquirewhich formof co
mm
unicationtheyprefer.


• Afterdoingresearchonwhatformof co
mm
unication


theyprefer,Co
ll
ectmythoughtsand contactthem.•Iwi
ll
fo
ll
ow upbackina
w
ee
k.
PROFILE
PICTURE
Talent Acquisition leader at Meta
OutreachPlan:


• Acquirewhichformofco
mm
unicationtheyprefer.


• Afterdoingresearch onwhatformofco
mm
unication


theyprefer,Co
ll
ectmythoughtsandcontactthem.•Iwi
ll
fo
ll
owupbackinaw
ee
k.
GOALS
Short Term: (Immediately After Graduation, 2023

‣ After graduation,IplanofresearchingmoreJobsanda
pp
lyingtojobs
thatrelate tomycar
ee
rgoalsfor2months


Mid Term: (2024)

‣ Iplanonhavinga car
ee
rinmyrelatedcar
ee
r


thatiswithMeta andgetmoreexpe
ri
encewithMarketing


Long Term: (2026)

• I planonhavingmy owndigitalmarketingbusine
ss


thatwi
ll
ful
fi
ll
mycar
ee
rplansby2026
‣
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
SocialMedia
SOFT
HARD
Novice / Adept / Expert
Computertroublesh
oo
ting Novice / Adept / Expert
Co
mm
unications Novice / Adept / Expert
Leadership Novice / Adept / Expert
Social Perceptivene
s
SOFT
HARD
Novice / Adept / Expert
SystemAnalysis Novice / Adept / Expert
C
oo
rdination Novice / Adept / Expert
Negotiation Novice / Adept / Expert
IhelpMetado MarketResearchAnalystsby
Researchingtherequiredinformation thatisn
ee
dedfor
thespeci
fi
cproject.
PROMISE
CREDENTIALS
Work Experience
:

Coxautomotive,MarketedhowtoreduceTeamsand
combine thema
ll
ononeteamandworkfluidly.
Education:
 

• CompletedacoursewiththeUnitedStatesCoastGuardfor
Engin
ee
ri
ng
• Digital MarketingB.S.,Fu
ll
SailUniversity(2023)
Awards:
 

• TheFCCLAScholarshipAward


• TheNationalSocietyofCo
ll
egiateScholars
COMPETITION
Tessa Lewis
Industry Experience
:

• Operation Manager
Education
:

• Full Sail University - Digital Marketing- Bachelor
s

• Columibia College Chicago - Photography - 2015
Leadership Experience
:

• Operations Manager at ZMF Headphones.
Skills and Pro
fi
ciencies
:

• Product Photography
 

• Photojournalism
 

• Portrait Photography
Sidney Climer
Overall Online Presence
:

• 72 Connections, Banner image is customized,
professionalism of headshot, Not detailed, no
published articles, active on her photojournalism
page, Not customized. Average 70/100
Industry Experience
:

• Seeking employment
Education
:

• High School diploma
 

• Bachelors Degree - Digital Marketing- Full Sail
University 2021 - current
Leadership Experience
:

• No Leadership experience
Skills and Pro
fi
ciencies
:

• Communication
 

• Microsoft 36
5

• Mac OS
Overall Online Presence
:

• 2 connections, Banner not customized,
Professional of headshot, Not Detailed, No
published articles, Active on Facebook, No
customized URL. Poor 30/100
COMPETITION
Jurena H.
Noteworthy Experience
:

• Media Marketing for Social Media Channels
Sidney Climer
Industry Experience
:

• Marketing Director - New Era
Consultin
g

• Accountant - Van Peursem CP
A

•
Education
:

• University of South Dakota - Bachelors Degree
Skills and Pro
fi
ciencies
:

• Digital Marketin
g

• Social Media Marketin
g

• Marketing Strategy
Overall Online Presence
:

• 500+ Connections,Banner Customized ,Great
Headshot, Extremely Detailed pro
fi
le?, Published
Articles, Active on company website, URL
customize
d

• Superior 100/100
Industry Experience
:

• Seeking Employment
Education
:

• High School Diploma
 

• Bachelors degree- Digital Marketing
Leadership Experience
:

• No Leadership experience
Skills and Pro
fi
ciencies
:

• Communication
 

• Microsoft 36
5

• Mac OS
Overall Online Presence
:

• 2 connections, Banner not customized,
Professional of headshot, Not Detailed, No
published articles, Active on Facebook, No
customized URL. Poor 30/100
BRAND POSITION
ForHi
ri
ngManagerswhoarel
oo
kingfordedicatedemploy
ee
Imake
surea
ll
mytaskarecompleteandIdonotoutputun
fi
nishedprojects
becauseI createdaprojectthatletsknowmembersofFaceb
oo
kthe
newestfeaturesthatwi
ll
bereleased.


“NICKNAME?”
NETWORKING &
MARKETING
IndustryEvents& Organizations


LAUNCH & LEARN SMALL BUSINESS WORKSHOP ‣ April 30th in Dallas TX


• Networking for Female Entrepreneurs ‣ March 23rd. Online event


• Empowered Speed Networking


‣ April 13th. Online Event
‣
Digital Marketin
g

• Primary Content: The type of content that I would publish is building a website
to help local charities market their donations.


• Primary Tools:Twitter, Facebook, Instagram and LinkedIn. I will provide content
everyday on those forms.


• Website: By posting the things that I have been doing and what everyone could do.


•
PROFESSIONAL DEVELOPMENT
Mento
r

• What type of mentor will you seek as you embark
on your career path? What experience and/or
lifestyle should they have? DATE TO EST.
PARTNERSHIP
Formal Educatio
n

• Include degree program here and/or other
professional certi
fi
cation programs you intend to
complete w/ dates.
Technical Skill
s

• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skill
s

• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEA
R

• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEA
R

• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
Sidney Climer
Youknowhowsome updatesforFaceb
oo
kareHi
dd
en?
We
ll
,WhatIdoismakesurepeopleknowabouttheupdates.Infact,my teamwas in
chargeofthelatestco
mm
ercialle
tt
ingpeopleknowofthenewfeatures
“
REFERENCES
Empowered speed networking. Eventbrite. (n.d.). Retrieved
March 6, 2022, from https://www.eventbrite.com/e/empowered-
speed-networking-tickets-199209710607?
aff=ebdssbonlinesearch Networking for female entrepreneurs.
Eventbrite. (n.d.). Retrieved March 6, 2022, from https://
www.eventbrite.com/e/networking-for-female-entrepreneurs-
tickets-149483997661
Launch & Learn Small Business Workshop. Eventbrite. (n.d.).
Retrieved March 6, 2022, from https://www.eventbrite.com/e/
launch-learn-small-business-workshop-tickets-228469738137?
aff=ebdssbonlinesearch
Varsha lapsia - recruiting lead - meta | linkedin. (n.d.). Retrieved
March 7, 2022, from https://www.linkedin.com/in/varshalapsia


Hannah Zacharia - recruiting lead - facebook | linkedin. (n.d.).
Retrieved March 7, 2022, from https://www.linkedin.com/in/
hannah-zacharia-3782a417 https://www.linkedin.com/in/miranda-
k-bb1a0223/?trk=public_pro
fi
le_browsemap. (n.d.).

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Personal Brand.pdf

  • 1. PERSONAL BRAND EXPLORATION Sidney Climer Project & Portfolio I: Week 1 March 6th, 2022
  • 2. What makes me, me. Some of my core values is making sure everyone around me if feeling comfortable , welcomed, and encouraged. My principals are honor, integrity and selfless . Some of my personal attribute are willingness to learn, Confidence, and Adaptability. IDENTITY
  • 3. PROFESSION Potential Job Titles: Search Marketing Strategist Digital Forensics Analysts Market Research Analysts BRAND ARCHETYPE - My goal is to make everyone feel comfortable in my workplace and to encourage everyone that walks through the doors. The Strategy for the brand is being accessible and hard working Marketing Strategist for Facebook
  • 4. Hiring Managers TARGET AUDIENCE miranda kalinowski PROFILE PICTURE Global head of Recruitment Meta Hannah Zacharia Outreach Plan: • Acquire which formofco mm unicationtheyprefer. • Afterdoingresearchonwhatformofco mm unication theyprefer,Co ll ectmythoughts and contactthem.• I wi ll fo ll owupbackina w ee k. PROFILE PICTURE Recruiting Lead at Meta Varsha Lapsia OutreachPlan: • Acquirewhich formof co mm unicationtheyprefer. • Afterdoingresearchonwhatformof co mm unication theyprefer,Co ll ectmythoughtsand contactthem.•Iwi ll fo ll ow upbackina w ee k. PROFILE PICTURE Talent Acquisition leader at Meta OutreachPlan: • Acquirewhichformofco mm unicationtheyprefer. • Afterdoingresearch onwhatformofco mm unication theyprefer,Co ll ectmythoughtsandcontactthem.•Iwi ll fo ll owupbackinaw ee k.
  • 5. GOALS Short Term: (Immediately After Graduation, 2023
 ‣ After graduation,IplanofresearchingmoreJobsanda pp lyingtojobs thatrelate tomycar ee rgoalsfor2months Mid Term: (2024)
 ‣ Iplanonhavinga car ee rinmyrelatedcar ee r thatiswithMeta andgetmoreexpe ri encewithMarketing Long Term: (2026)
 • I planonhavingmy owndigitalmarketingbusine ss thatwi ll ful fi ll mycar ee rplansby2026 ‣
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: SocialMedia SOFT HARD Novice / Adept / Expert Computertroublesh oo ting Novice / Adept / Expert Co mm unications Novice / Adept / Expert Leadership Novice / Adept / Expert Social Perceptivene s SOFT HARD Novice / Adept / Expert SystemAnalysis Novice / Adept / Expert C oo rdination Novice / Adept / Expert Negotiation Novice / Adept / Expert
  • 8. CREDENTIALS Work Experience : Coxautomotive,MarketedhowtoreduceTeamsand combine thema ll ononeteamandworkfluidly. Education: • CompletedacoursewiththeUnitedStatesCoastGuardfor Engin ee ri ng • Digital MarketingB.S.,Fu ll SailUniversity(2023) Awards: • TheFCCLAScholarshipAward • TheNationalSocietyofCo ll egiateScholars
  • 9. COMPETITION Tessa Lewis Industry Experience : • Operation Manager Education : • Full Sail University - Digital Marketing- Bachelor s • Columibia College Chicago - Photography - 2015 Leadership Experience : • Operations Manager at ZMF Headphones. Skills and Pro fi ciencies : • Product Photography • Photojournalism • Portrait Photography Sidney Climer Overall Online Presence : • 72 Connections, Banner image is customized, professionalism of headshot, Not detailed, no published articles, active on her photojournalism page, Not customized. Average 70/100 Industry Experience : • Seeking employment Education : • High School diploma • Bachelors Degree - Digital Marketing- Full Sail University 2021 - current Leadership Experience : • No Leadership experience Skills and Pro fi ciencies : • Communication • Microsoft 36 5 • Mac OS Overall Online Presence : • 2 connections, Banner not customized, Professional of headshot, Not Detailed, No published articles, Active on Facebook, No customized URL. Poor 30/100
  • 10. COMPETITION Jurena H. Noteworthy Experience : • Media Marketing for Social Media Channels Sidney Climer Industry Experience : • Marketing Director - New Era Consultin g • Accountant - Van Peursem CP A • Education : • University of South Dakota - Bachelors Degree Skills and Pro fi ciencies : • Digital Marketin g • Social Media Marketin g • Marketing Strategy Overall Online Presence : • 500+ Connections,Banner Customized ,Great Headshot, Extremely Detailed pro fi le?, Published Articles, Active on company website, URL customize d • Superior 100/100 Industry Experience : • Seeking Employment Education : • High School Diploma • Bachelors degree- Digital Marketing Leadership Experience : • No Leadership experience Skills and Pro fi ciencies : • Communication • Microsoft 36 5 • Mac OS Overall Online Presence : • 2 connections, Banner not customized, Professional of headshot, Not Detailed, No published articles, Active on Facebook, No customized URL. Poor 30/100
  • 12. NETWORKING & MARKETING IndustryEvents& Organizations LAUNCH & LEARN SMALL BUSINESS WORKSHOP ‣ April 30th in Dallas TX • Networking for Female Entrepreneurs ‣ March 23rd. Online event • Empowered Speed Networking ‣ April 13th. Online Event ‣ Digital Marketin g • Primary Content: The type of content that I would publish is building a website to help local charities market their donations. 
 • Primary Tools:Twitter, Facebook, Instagram and LinkedIn. I will provide content everyday on those forms. 
 • Website: By posting the things that I have been doing and what everyone could do. 
 •
  • 13. PROFESSIONAL DEVELOPMENT Mento r • What type of mentor will you seek as you embark on your career path? What experience and/or lifestyle should they have? DATE TO EST. PARTNERSHIP Formal Educatio n • Include degree program here and/or other professional certi fi cation programs you intend to complete w/ dates. Technical Skill s • Speci fi c task to address a technical skill gap - organization name, MONTH YEAR • Speci fi c task to address a technical skill gap - organization name, MONTH YEAR • Speci fi c task to address a technical skill gap - organization name, MONTH YEAR Soft Skill s • Speci fi c task to address a technical skill gap - organization name, MONTH YEA R • Speci fi c task to address a technical skill gap - organization name, MONTH YEA R • Speci fi c task to address a technical skill gap - organization name, MONTH YEAR
  • 14. Sidney Climer Youknowhowsome updatesforFaceb oo kareHi dd en? We ll ,WhatIdoismakesurepeopleknowabouttheupdates.Infact,my teamwas in chargeofthelatestco mm ercialle tt ingpeopleknowofthenewfeatures “
  • 15. REFERENCES Empowered speed networking. Eventbrite. (n.d.). Retrieved March 6, 2022, from https://www.eventbrite.com/e/empowered- speed-networking-tickets-199209710607? aff=ebdssbonlinesearch Networking for female entrepreneurs. Eventbrite. (n.d.). Retrieved March 6, 2022, from https:// www.eventbrite.com/e/networking-for-female-entrepreneurs- tickets-149483997661 Launch & Learn Small Business Workshop. Eventbrite. (n.d.). Retrieved March 6, 2022, from https://www.eventbrite.com/e/ launch-learn-small-business-workshop-tickets-228469738137? aff=ebdssbonlinesearch Varsha lapsia - recruiting lead - meta | linkedin. (n.d.). Retrieved March 7, 2022, from https://www.linkedin.com/in/varshalapsia 
 Hannah Zacharia - recruiting lead - facebook | linkedin. (n.d.). Retrieved March 7, 2022, from https://www.linkedin.com/in/ hannah-zacharia-3782a417 https://www.linkedin.com/in/miranda- k-bb1a0223/?trk=public_pro fi le_browsemap. (n.d.).