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Recommandé
Jeff Lapatine (strategy director, brand development) delves into naming and nomenclature architecture, and how by deploying simple, easy to codify concepts, you can unlock the potential of your portfolio through the power of simplicity.
Naming Architecture: A Blueprint for Portfolio Simplicity
Naming Architecture: A Blueprint for Portfolio Simplicity
Siegel+Gale
Mergers, acquisitions, and spin-offs are tricky operations. By keeping these seven crucial questions in mind, companies can be sure that their brand doesn't get lost in the clutter.
7 Questions About Your M+A
7 Questions About Your M+A
Siegel+Gale
Customer demand for simplified experiences continues to rise and never more has this been so prevalent in the financial services sector. Hardly surprising considering the complexity of lives today and the sheer volume of critical choices that need to be made on a daily basis. The most successful brands are wise to the reality that to be loved is not the primary objective. What’s more critical is to be truly essential in the ways that matter most. Defined by knowing how to add value rather than complexity. Respected for delivering simple and straightforward products and services that people actually understand and have need for. Our EMEA Strategy Director, Liana Dinghile provided insights into the leaders and laggards of the global pack of brands vying for that all-important, but alarmingly elusive, customer favour at the Financial Services Forum Annual Member's Conference. Shedding light on the new disruptors who are rewriting the rules of service delivery and elevating customer expectations to a whole new level by: - Empowering people - Reimagining the experience - Removing friction In a complex world, #SimplicityPays
Why the Financial Services need simplicity
Why the Financial Services need simplicity
Siegel+Gale
In today’s hyper-connected world, finding the right approach to creating digital experiences is no easy feat. It requires balancing customer, partner, and employee needs with brand opportunities and business needs, at all the right touchpoints. It is more important than ever to align your digital strategy with those age-old, simple questions – the five Ws and the one H. They will increase your potential for happier users and better business outcomes. So, ask yourself: Why Who Where What When How
The formula to success for digital experiences
The formula to success for digital experiences
Siegel+Gale
I asked a sample of my LinkedIn connections – located in New York, Ireland, London, Silicon Valley, Los Angeles and Madrid – a simple question: What does it mean to be Irish in business? The answers are as engaging and refreshing as these accomplished professionals themselves. As a global Irish person - and brand marketer – I’m proud to share them with you.
A brand marketer looks at what it means to be Irish in business
A brand marketer looks at what it means to be Irish in business
Siegel+Gale
Women Execs Making it Happen
Women Execs Making it Happen
Siegel+Gale
A snapshot of company culture from our Siegel+Gale global offices.
Life at Siegel+Gale
Life at Siegel+Gale
Siegel+Gale
One of the most frequent questions I get is how do you stay current? In the sprint of back to school, I asked 15 marketing leaders the question and documented their learning as well as my own.
How Top CMOs Stay Relevant
How Top CMOs Stay Relevant
Siegel+Gale
Recommandé
Jeff Lapatine (strategy director, brand development) delves into naming and nomenclature architecture, and how by deploying simple, easy to codify concepts, you can unlock the potential of your portfolio through the power of simplicity.
Naming Architecture: A Blueprint for Portfolio Simplicity
Naming Architecture: A Blueprint for Portfolio Simplicity
Siegel+Gale
Mergers, acquisitions, and spin-offs are tricky operations. By keeping these seven crucial questions in mind, companies can be sure that their brand doesn't get lost in the clutter.
7 Questions About Your M+A
7 Questions About Your M+A
Siegel+Gale
Customer demand for simplified experiences continues to rise and never more has this been so prevalent in the financial services sector. Hardly surprising considering the complexity of lives today and the sheer volume of critical choices that need to be made on a daily basis. The most successful brands are wise to the reality that to be loved is not the primary objective. What’s more critical is to be truly essential in the ways that matter most. Defined by knowing how to add value rather than complexity. Respected for delivering simple and straightforward products and services that people actually understand and have need for. Our EMEA Strategy Director, Liana Dinghile provided insights into the leaders and laggards of the global pack of brands vying for that all-important, but alarmingly elusive, customer favour at the Financial Services Forum Annual Member's Conference. Shedding light on the new disruptors who are rewriting the rules of service delivery and elevating customer expectations to a whole new level by: - Empowering people - Reimagining the experience - Removing friction In a complex world, #SimplicityPays
Why the Financial Services need simplicity
Why the Financial Services need simplicity
Siegel+Gale
In today’s hyper-connected world, finding the right approach to creating digital experiences is no easy feat. It requires balancing customer, partner, and employee needs with brand opportunities and business needs, at all the right touchpoints. It is more important than ever to align your digital strategy with those age-old, simple questions – the five Ws and the one H. They will increase your potential for happier users and better business outcomes. So, ask yourself: Why Who Where What When How
The formula to success for digital experiences
The formula to success for digital experiences
Siegel+Gale
I asked a sample of my LinkedIn connections – located in New York, Ireland, London, Silicon Valley, Los Angeles and Madrid – a simple question: What does it mean to be Irish in business? The answers are as engaging and refreshing as these accomplished professionals themselves. As a global Irish person - and brand marketer – I’m proud to share them with you.
A brand marketer looks at what it means to be Irish in business
A brand marketer looks at what it means to be Irish in business
Siegel+Gale
Women Execs Making it Happen
Women Execs Making it Happen
Siegel+Gale
A snapshot of company culture from our Siegel+Gale global offices.
Life at Siegel+Gale
Life at Siegel+Gale
Siegel+Gale
One of the most frequent questions I get is how do you stay current? In the sprint of back to school, I asked 15 marketing leaders the question and documented their learning as well as my own.
How Top CMOs Stay Relevant
How Top CMOs Stay Relevant
Siegel+Gale
B2BNow - A study on the value of consumer relevance to B2B brands
B2BNow - A study on the value of consumer relevance to B2B brands
Siegel+Gale
Presentation: The Evolving Patient Journey Presented by: Meredith Ressi, VP, Multichannel Marketing Solutions, Decision Resources Group Healthcare communications today require an understanding of the complexity of patient decision making and how patients navigate the health system to get the care they need. What are the emerging trends in patient engagement, and how does channel reliance vary along the treatment continuum?
The Evolving Patient Journey - BDI 2/25/14 The Future of Healthcare Communica...
The Evolving Patient Journey - BDI 2/25/14 The Future of Healthcare Communica...
Business Development Institute
Inspired by our recent B2BNow study, our Global CMO, Margaret Molloy, reached out to marketing executives to learn how the trend in consumerization of B2B has affected their marketing behaviors. See what they had to say.
19 CMOs/CEOs Reveal Big Changes in B2B Marketing
19 CMOs/CEOs Reveal Big Changes in B2B Marketing
Siegel+Gale
Few would argue the importance of delivering a quality patient experience, but how do you determine where improvements would have the greatest impact? Siegel+Gale's Rolf Wulfsberg, PhD, Global Director of Quantitative Insights, shares a unique analysis of patient experience data from a national study of hospital patients. + Gain insights into the findings of our recent PinPoint™ study that examined the experiences of 500 hospital patients nationally + Learn how it is possible to segregate the impact of different touch points on the overall patient experience + See patient experience strategy maps that help inform investment decisions + Understand how the drivers of patient acquisition differ from the drivers of retention (e.g., word of mouth recommendations to others) + Learn some specific steps that can be taken to improve the hospital experience Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. We deliver comprehensive services in brand development, simplification, research and digital media. Since our founding by brand sage and simplification pioneer Alan Siegel in 1969, Siegel+Gale's mantra has been "Simple is Smart."
Managing the hospital in-patient experience | Understanding where to invest
Managing the hospital in-patient experience | Understanding where to invest
Siegel+Gale
Think about the importance of one right word. Brand names are often just that … one word, like Apple. When it comes to developing brand names, one or two right words count most. One might think that brand names should come easily. Richard Branson just trusted his instincts when he came up with the Virgin name while drinking with a group of fiends in a pub. But what’s the best way to get the best brand name? And, how do you know it’s the best? Is there some sort of formula for success? Truth is, creating brand names is more than an art than a science, but there are strategic best practices that a good marketer should follow in order to increase the likelihood of success when creating a new brand name.
What's in a name? Eight best practices for creating a successful name brand
What's in a name? Eight best practices for creating a successful name brand
Siegel+Gale
Apresentação realizada por Anna Raquel Serra, Experience Lead do escritório carioca da Huge, na Semana de Economia Criativa do Jornal Estadão.
A importância da UX para o consumo de conteúdo digital
A importância da UX para o consumo de conteúdo digital
Huge
Brands are made for and by humans. Their greatest wish is to connect with humans. So why do they find it so difficult? From jarringly chirpy digital, social & mobile experiences to misguided content marketing efforts, brands’ (and, let’s face it, agencies’) attempts to ‘be more human' often make us cringe. And now, algorithms and big data means brands know more about us than ever before, and with this their opportunities to ‘act human’ have multiplied exponentially. But in many cases, their brand building efforts are failing: either to be convincing or in adopting the right aspects of humanity. And in so doing they become clingy, nosey or just plain creepy. So brands face a paradox: the more they try to be human, the more they risk alienating the humans they so want to connect with. So can brands be ‘more human’? Or more importantly…should brands be more human?
Brand building trends | Why human brands are a terrible idea
Brand building trends | Why human brands are a terrible idea
Jack Morton Worldwide
Na Huge, ao analisar o histórico de interações com uma marca em seus posts, conseguimos auxiliá-la em uma comunicação online mais assertiva e menos arriscada. Nesta apresentação, vamos mostrar como é possível traçar padrões de reações sobre determinados temas e minimizar os riscos para equipes de PR e community management. Apresentação realizada por Maristela Vasconcelos, Creative Planner, e Renan Dayube, Data Strategist, na Social Media Week SP, em 12 de setembro de 2016.
Social e conteúdo preditivo: como antever reações de usuários e diminuir risc...
Social e conteúdo preditivo: como antever reações de usuários e diminuir risc...
Huge
This presentation, delivered by Jacques Pavlenyi of IBM, was part of "The Consumerization of B2B Marketing" event held May 21, 2015 in La Jolla, organized and hosted by SoCal BMA. The forces that are buffeting entire industries are buffeting the practice of marketing as well. The large influx of Millennial workers weaned on social media, smartphones and tablets powered by cloud delivered apps is having a profound effect on B2B purchase behaviors. Think of it not just as the consumerization of IT (as Gartner research calls it) but also the consumerization of B2B marketing. Jacques Pavlenyi lead the discussion of these forces, and how: - information consumption patterns of decision makers are shifting. - non- traditional influencers wield more power - the traditional funnel is being upended and compressed by the cloud, from Discover-Learn-Solve-Compare-Try-Buy-Adopt to simply Try-Learn-Upgrade. - the application of Marketing technologies and analytics can make actionable sense of that seething mass of data.
The Consumerization of B2B Marketing
The Consumerization of B2B Marketing
Business Marketing Association (SoCal BMA)
A successful brand must create a meaningful brand experience for their customers. Our Global CMO, Margaret Molloy, asked a cross-industry sample of CMOs how they are showing their customers love. See what they said.
How 15 Top CMOs Show Customers Love
How 15 Top CMOs Show Customers Love
Siegel+Gale
In the spirit of International Women’s Day, as Global CMO of Siegel+Gale, I thought it would be intriguing to ask a sample of top female B2B marketers one question: “What’s the #1 brand challenge facing B2B companies today?” This question elicited thought-provoking responses. It is fascinating to hear from these 17 women, who come from a variety of industries including technology, healthcare and financial services.
17 B2B Women Marketers: One Question, Many Challenges
17 B2B Women Marketers: One Question, Many Challenges
Siegel+Gale
Simplifies the Web Business Models by cartoon, and justifies why Web Service Providers should be nice to their users.
Web Business Models
Web Business Models
Tai Tran
Storytelling has been a fundamental method of communication since the era of cave drawings. In your own life, think back to when you were a child: what were your favorite stories? And why do you still remember them? A clear, compelling story allows you to connect with your audiences, influence culture, share your view of the world and build your brand. Is your story propelling your brand forward?
Telling the Technology Brand Story
Telling the Technology Brand Story
Siegel+Gale
China branding seminar_jan2013
China branding seminar_jan2013
Siegel+Gale
.
How to create strong businesses & brilliant brands
How to create strong businesses & brilliant brands
DistillVentures
In this presentation, Rolf Wulfsberg, global director of quantitative research at global strategic branding and customer experience firm Siegel+Gale answers the following questions critical to CMOs and brand managers: - What is fact-based branding? - What is the compelling truth of your brand(s)? - How can you predict ROBI in advance of implementation? - What are warning signs of potentially "bad" research?
Fact-Based Branding in the Real World
Fact-Based Branding in the Real World
Siegel+Gale
Invitation to our Employee Engagement webinar with Thom Wyatt on July 30th
Invitation to our Employee Engagement webinar with Thom Wyatt on July 30th
Siegel+Gale
NETGEAR Reconnects A champion fights to stand out NETGEAR, a global provider of wireless networking products for the home and small and medium business—and one of the most competitively spirited companies in its space—was searching for a way to articulate its brand reputation that fully reflected its top-tier success. Despite recent surges in sales and considerable strength in retail, the company’s brand meaning was lagging in commercial and service-provider markets. NETGEAR needed to stand up and stand out in a marketplace where most contenders look the same. But its messaging was muddled. No longer just a “router” company, NETGEAR’s product mix had grown to include complete networking solutions that not only create a network, but also let you do more with it. It was a transformation that called out for a common brand across the company and a unifying message that would build on NETGEAR’s retail strength, transcend audiences and lift the company to even greater heights. A redefining connection Qualitative and quantitative research conducted by Siegel+Gale highlighted the opportunity to bring simplicity to the forefront. Combined with an increased focus on people, it would help differentiate the brand across audiences. In the most practical terms, simplicity and ease of use had always defined NETGEAR’s brand and competitive edge in the retail space. Now it was time to redefine connectivity in a way that moved beyond routers to solutions that take advantage of the network for both home and office. NETGEAR would become the “champion of connectivity.” Building on that strength, Siegel+Gale developed a people-focused purpose that made every employee a champion furthering that cause. To express the brand’s new direction, we optimized the existing NETGEAR logo and developed an adaptive and robust visual design system with a faceted graphic motif as the centerpiece. By introducing a tiered color palette and photographic categories, we were able to tailor communications to key customer segments and help NETGEAR gain more ground in the business networking space. To launch the brand internally, we conducted training workshops, drafted extensive design guidelines, created a variety of templates for print use, as well as on-screen applications, and rolled out an environmental signage system to offices worldwide. We also prepared NETGEAR for the future, re-imagining the customer experience based on the new brand strategy and developing customer journey maps to illustrate the experience and prioritize initiatives to ensure that NETGEAR continues to fulfill its brand promise.
NETGEAR
NETGEAR
Siegel+Gale
Few would argue that customers crave simplicity. But from a business perspective, does it really matter? +Gain insights into the findings of our Global Brand Simplicity Index — a report that evaluates the simplicity of 400+ global brands, including top national financial services providers +Learn which interactions matter most and how simplifying the customer experience can create lasting brand relationships + Understand how innovative companies have made simplicity pay, and consider how to get started creating simpler, high-impact brand experiences Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. We deliver comprehensive services in brand development, simplification, research and digital media. Since our founding by brand sage and simplification pioneer Alan Siegel in 1969, Siegel+Gale's mantra has been "Simple is Smart."
The financial services customer experience: Understanding the impact of simpl...
The financial services customer experience: Understanding the impact of simpl...
Siegel+Gale
Few would argue that customers crave simplicity.But from a business perspective, does it really matter? Siegel+Gale demonstrate the role of simplicity in creating positive customer interactions that build customer loyalty and ultimately increase revenue. + Gain insights into the findings of our Global Brand Simplicity Index - a report that evaluates the simplicity of 400+ global brands, including top national healthcare insurers +Learn how your priorities stack up against the latest PinPoint report - a survey of 1,000+ health insurance customers on which brand experiences have the greatest impact + Understand how innovative companies have made simplicity pay, and consider how to get started creating simpler, high-impact brand experiences Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. We deliver comprehensive services in brand development, simplification, research and digital media. Since our founding by brand sage and simplification pioneer Alan Siegel in 1969, Siegel+Gale's mantra has been "Simple is Smart."
The health insurance customer experience - Understanding the impact of simpli...
The health insurance customer experience - Understanding the impact of simpli...
Siegel+Gale
"Breakthrough Simplicity: Transforming the Customer Experience" covers how companies are breaking through marketplace clutter by simplifying frequently overlooked customer touch points.
Breakthrough Simplicity: Transforming the Customer Experience - Siegel+Gale a...
Breakthrough Simplicity: Transforming the Customer Experience - Siegel+Gale a...
Siegel+Gale
Creating Strong Brands Through Stories and Experiences 通过故事和体验来创造有感染力的品牌
Siegel+Gale at CEA: Creating Strong Brands Through Stories and Experiences
Siegel+Gale at CEA: Creating Strong Brands Through Stories and Experiences
Siegel+Gale
Contenu connexe
En vedette
B2BNow - A study on the value of consumer relevance to B2B brands
B2BNow - A study on the value of consumer relevance to B2B brands
Siegel+Gale
Presentation: The Evolving Patient Journey Presented by: Meredith Ressi, VP, Multichannel Marketing Solutions, Decision Resources Group Healthcare communications today require an understanding of the complexity of patient decision making and how patients navigate the health system to get the care they need. What are the emerging trends in patient engagement, and how does channel reliance vary along the treatment continuum?
The Evolving Patient Journey - BDI 2/25/14 The Future of Healthcare Communica...
The Evolving Patient Journey - BDI 2/25/14 The Future of Healthcare Communica...
Business Development Institute
Inspired by our recent B2BNow study, our Global CMO, Margaret Molloy, reached out to marketing executives to learn how the trend in consumerization of B2B has affected their marketing behaviors. See what they had to say.
19 CMOs/CEOs Reveal Big Changes in B2B Marketing
19 CMOs/CEOs Reveal Big Changes in B2B Marketing
Siegel+Gale
Few would argue the importance of delivering a quality patient experience, but how do you determine where improvements would have the greatest impact? Siegel+Gale's Rolf Wulfsberg, PhD, Global Director of Quantitative Insights, shares a unique analysis of patient experience data from a national study of hospital patients. + Gain insights into the findings of our recent PinPoint™ study that examined the experiences of 500 hospital patients nationally + Learn how it is possible to segregate the impact of different touch points on the overall patient experience + See patient experience strategy maps that help inform investment decisions + Understand how the drivers of patient acquisition differ from the drivers of retention (e.g., word of mouth recommendations to others) + Learn some specific steps that can be taken to improve the hospital experience Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. We deliver comprehensive services in brand development, simplification, research and digital media. Since our founding by brand sage and simplification pioneer Alan Siegel in 1969, Siegel+Gale's mantra has been "Simple is Smart."
Managing the hospital in-patient experience | Understanding where to invest
Managing the hospital in-patient experience | Understanding where to invest
Siegel+Gale
Think about the importance of one right word. Brand names are often just that … one word, like Apple. When it comes to developing brand names, one or two right words count most. One might think that brand names should come easily. Richard Branson just trusted his instincts when he came up with the Virgin name while drinking with a group of fiends in a pub. But what’s the best way to get the best brand name? And, how do you know it’s the best? Is there some sort of formula for success? Truth is, creating brand names is more than an art than a science, but there are strategic best practices that a good marketer should follow in order to increase the likelihood of success when creating a new brand name.
What's in a name? Eight best practices for creating a successful name brand
What's in a name? Eight best practices for creating a successful name brand
Siegel+Gale
Apresentação realizada por Anna Raquel Serra, Experience Lead do escritório carioca da Huge, na Semana de Economia Criativa do Jornal Estadão.
A importância da UX para o consumo de conteúdo digital
A importância da UX para o consumo de conteúdo digital
Huge
Brands are made for and by humans. Their greatest wish is to connect with humans. So why do they find it so difficult? From jarringly chirpy digital, social & mobile experiences to misguided content marketing efforts, brands’ (and, let’s face it, agencies’) attempts to ‘be more human' often make us cringe. And now, algorithms and big data means brands know more about us than ever before, and with this their opportunities to ‘act human’ have multiplied exponentially. But in many cases, their brand building efforts are failing: either to be convincing or in adopting the right aspects of humanity. And in so doing they become clingy, nosey or just plain creepy. So brands face a paradox: the more they try to be human, the more they risk alienating the humans they so want to connect with. So can brands be ‘more human’? Or more importantly…should brands be more human?
Brand building trends | Why human brands are a terrible idea
Brand building trends | Why human brands are a terrible idea
Jack Morton Worldwide
Na Huge, ao analisar o histórico de interações com uma marca em seus posts, conseguimos auxiliá-la em uma comunicação online mais assertiva e menos arriscada. Nesta apresentação, vamos mostrar como é possível traçar padrões de reações sobre determinados temas e minimizar os riscos para equipes de PR e community management. Apresentação realizada por Maristela Vasconcelos, Creative Planner, e Renan Dayube, Data Strategist, na Social Media Week SP, em 12 de setembro de 2016.
Social e conteúdo preditivo: como antever reações de usuários e diminuir risc...
Social e conteúdo preditivo: como antever reações de usuários e diminuir risc...
Huge
This presentation, delivered by Jacques Pavlenyi of IBM, was part of "The Consumerization of B2B Marketing" event held May 21, 2015 in La Jolla, organized and hosted by SoCal BMA. The forces that are buffeting entire industries are buffeting the practice of marketing as well. The large influx of Millennial workers weaned on social media, smartphones and tablets powered by cloud delivered apps is having a profound effect on B2B purchase behaviors. Think of it not just as the consumerization of IT (as Gartner research calls it) but also the consumerization of B2B marketing. Jacques Pavlenyi lead the discussion of these forces, and how: - information consumption patterns of decision makers are shifting. - non- traditional influencers wield more power - the traditional funnel is being upended and compressed by the cloud, from Discover-Learn-Solve-Compare-Try-Buy-Adopt to simply Try-Learn-Upgrade. - the application of Marketing technologies and analytics can make actionable sense of that seething mass of data.
The Consumerization of B2B Marketing
The Consumerization of B2B Marketing
Business Marketing Association (SoCal BMA)
A successful brand must create a meaningful brand experience for their customers. Our Global CMO, Margaret Molloy, asked a cross-industry sample of CMOs how they are showing their customers love. See what they said.
How 15 Top CMOs Show Customers Love
How 15 Top CMOs Show Customers Love
Siegel+Gale
In the spirit of International Women’s Day, as Global CMO of Siegel+Gale, I thought it would be intriguing to ask a sample of top female B2B marketers one question: “What’s the #1 brand challenge facing B2B companies today?” This question elicited thought-provoking responses. It is fascinating to hear from these 17 women, who come from a variety of industries including technology, healthcare and financial services.
17 B2B Women Marketers: One Question, Many Challenges
17 B2B Women Marketers: One Question, Many Challenges
Siegel+Gale
Simplifies the Web Business Models by cartoon, and justifies why Web Service Providers should be nice to their users.
Web Business Models
Web Business Models
Tai Tran
Storytelling has been a fundamental method of communication since the era of cave drawings. In your own life, think back to when you were a child: what were your favorite stories? And why do you still remember them? A clear, compelling story allows you to connect with your audiences, influence culture, share your view of the world and build your brand. Is your story propelling your brand forward?
Telling the Technology Brand Story
Telling the Technology Brand Story
Siegel+Gale
China branding seminar_jan2013
China branding seminar_jan2013
Siegel+Gale
.
How to create strong businesses & brilliant brands
How to create strong businesses & brilliant brands
DistillVentures
In this presentation, Rolf Wulfsberg, global director of quantitative research at global strategic branding and customer experience firm Siegel+Gale answers the following questions critical to CMOs and brand managers: - What is fact-based branding? - What is the compelling truth of your brand(s)? - How can you predict ROBI in advance of implementation? - What are warning signs of potentially "bad" research?
Fact-Based Branding in the Real World
Fact-Based Branding in the Real World
Siegel+Gale
En vedette
(16)
B2BNow - A study on the value of consumer relevance to B2B brands
B2BNow - A study on the value of consumer relevance to B2B brands
The Evolving Patient Journey - BDI 2/25/14 The Future of Healthcare Communica...
The Evolving Patient Journey - BDI 2/25/14 The Future of Healthcare Communica...
19 CMOs/CEOs Reveal Big Changes in B2B Marketing
19 CMOs/CEOs Reveal Big Changes in B2B Marketing
Managing the hospital in-patient experience | Understanding where to invest
Managing the hospital in-patient experience | Understanding where to invest
What's in a name? Eight best practices for creating a successful name brand
What's in a name? Eight best practices for creating a successful name brand
A importância da UX para o consumo de conteúdo digital
A importância da UX para o consumo de conteúdo digital
Brand building trends | Why human brands are a terrible idea
Brand building trends | Why human brands are a terrible idea
Social e conteúdo preditivo: como antever reações de usuários e diminuir risc...
Social e conteúdo preditivo: como antever reações de usuários e diminuir risc...
The Consumerization of B2B Marketing
The Consumerization of B2B Marketing
How 15 Top CMOs Show Customers Love
How 15 Top CMOs Show Customers Love
17 B2B Women Marketers: One Question, Many Challenges
17 B2B Women Marketers: One Question, Many Challenges
Web Business Models
Web Business Models
Telling the Technology Brand Story
Telling the Technology Brand Story
China branding seminar_jan2013
China branding seminar_jan2013
How to create strong businesses & brilliant brands
How to create strong businesses & brilliant brands
Fact-Based Branding in the Real World
Fact-Based Branding in the Real World
Plus de Siegel+Gale
Invitation to our Employee Engagement webinar with Thom Wyatt on July 30th
Invitation to our Employee Engagement webinar with Thom Wyatt on July 30th
Siegel+Gale
NETGEAR Reconnects A champion fights to stand out NETGEAR, a global provider of wireless networking products for the home and small and medium business—and one of the most competitively spirited companies in its space—was searching for a way to articulate its brand reputation that fully reflected its top-tier success. Despite recent surges in sales and considerable strength in retail, the company’s brand meaning was lagging in commercial and service-provider markets. NETGEAR needed to stand up and stand out in a marketplace where most contenders look the same. But its messaging was muddled. No longer just a “router” company, NETGEAR’s product mix had grown to include complete networking solutions that not only create a network, but also let you do more with it. It was a transformation that called out for a common brand across the company and a unifying message that would build on NETGEAR’s retail strength, transcend audiences and lift the company to even greater heights. A redefining connection Qualitative and quantitative research conducted by Siegel+Gale highlighted the opportunity to bring simplicity to the forefront. Combined with an increased focus on people, it would help differentiate the brand across audiences. In the most practical terms, simplicity and ease of use had always defined NETGEAR’s brand and competitive edge in the retail space. Now it was time to redefine connectivity in a way that moved beyond routers to solutions that take advantage of the network for both home and office. NETGEAR would become the “champion of connectivity.” Building on that strength, Siegel+Gale developed a people-focused purpose that made every employee a champion furthering that cause. To express the brand’s new direction, we optimized the existing NETGEAR logo and developed an adaptive and robust visual design system with a faceted graphic motif as the centerpiece. By introducing a tiered color palette and photographic categories, we were able to tailor communications to key customer segments and help NETGEAR gain more ground in the business networking space. To launch the brand internally, we conducted training workshops, drafted extensive design guidelines, created a variety of templates for print use, as well as on-screen applications, and rolled out an environmental signage system to offices worldwide. We also prepared NETGEAR for the future, re-imagining the customer experience based on the new brand strategy and developing customer journey maps to illustrate the experience and prioritize initiatives to ensure that NETGEAR continues to fulfill its brand promise.
NETGEAR
NETGEAR
Siegel+Gale
Few would argue that customers crave simplicity. But from a business perspective, does it really matter? +Gain insights into the findings of our Global Brand Simplicity Index — a report that evaluates the simplicity of 400+ global brands, including top national financial services providers +Learn which interactions matter most and how simplifying the customer experience can create lasting brand relationships + Understand how innovative companies have made simplicity pay, and consider how to get started creating simpler, high-impact brand experiences Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. We deliver comprehensive services in brand development, simplification, research and digital media. Since our founding by brand sage and simplification pioneer Alan Siegel in 1969, Siegel+Gale's mantra has been "Simple is Smart."
The financial services customer experience: Understanding the impact of simpl...
The financial services customer experience: Understanding the impact of simpl...
Siegel+Gale
Few would argue that customers crave simplicity.But from a business perspective, does it really matter? Siegel+Gale demonstrate the role of simplicity in creating positive customer interactions that build customer loyalty and ultimately increase revenue. + Gain insights into the findings of our Global Brand Simplicity Index - a report that evaluates the simplicity of 400+ global brands, including top national healthcare insurers +Learn how your priorities stack up against the latest PinPoint report - a survey of 1,000+ health insurance customers on which brand experiences have the greatest impact + Understand how innovative companies have made simplicity pay, and consider how to get started creating simpler, high-impact brand experiences Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. We deliver comprehensive services in brand development, simplification, research and digital media. Since our founding by brand sage and simplification pioneer Alan Siegel in 1969, Siegel+Gale's mantra has been "Simple is Smart."
The health insurance customer experience - Understanding the impact of simpli...
The health insurance customer experience - Understanding the impact of simpli...
Siegel+Gale
"Breakthrough Simplicity: Transforming the Customer Experience" covers how companies are breaking through marketplace clutter by simplifying frequently overlooked customer touch points.
Breakthrough Simplicity: Transforming the Customer Experience - Siegel+Gale a...
Breakthrough Simplicity: Transforming the Customer Experience - Siegel+Gale a...
Siegel+Gale
Creating Strong Brands Through Stories and Experiences 通过故事和体验来创造有感染力的品牌
Siegel+Gale at CEA: Creating Strong Brands Through Stories and Experiences
Siegel+Gale at CEA: Creating Strong Brands Through Stories and Experiences
Siegel+Gale
Is Social Simple Enough?
Is Social Simple Enough?
Siegel+Gale
Siegel+Gale's Executive Director of Simplification Irene Etzkorn presented "Best Practices in Improving Customer Experience by Focusing on Overlooked Touchpoints." In this session, attendees learned how simplifying the interaction between customer and company can improve the customer experience.
Best Practices in Improving Customer Experience by Focusing on Overlooked Tou...
Best Practices in Improving Customer Experience by Focusing on Overlooked Tou...
Siegel+Gale
A critical vocabulary for recognizing and demanding better functional communications
Readability: Design for comprehension
Readability: Design for comprehension
Siegel+Gale
Social media can help companies deliver a customer service experience that aligns with customer expectations, resulting in a more loyal customer base and a larger wallet share. However, the value of these social technologies can’t be realized by just bolting them onto a suboptimal contact center. In this presentation, the presenters share tangible outcomes derived from cutting through the volume and complexity of information to understand what really matters in customer engagement.
Social Done the Right Way
Social Done the Right Way
Siegel+Gale
Champions of IMC: Brand Experience vs. Branded Experiences
Champions of IMC: Brand Experience vs. Branded Experiences
Siegel+Gale
Siegel+Gale's Global Director of Research Insights Lisa Bertelsen and Global Director of Naming Nik Contis co-presented the session "What’s In a Name? Unlocking powerful brand names through market research" at MRA 2012 Annual Conference and Expo. The session looked at naming from the perspective of a market researcher and seasoned "namer," offering guidance on name evaluation and research design.
What's in a Name?
What's in a Name?
Siegel+Gale
Presentation on Siegel+Gale's 2011 Global Brand Simplicity Index at the BRITE Conference (March 5, 2012).
Siegel+Gale's BRITE Conference Presentation - Global Brand Simplicity Index
Siegel+Gale's BRITE Conference Presentation - Global Brand Simplicity Index
Siegel+Gale
Plus de Siegel+Gale
(13)
Invitation to our Employee Engagement webinar with Thom Wyatt on July 30th
Invitation to our Employee Engagement webinar with Thom Wyatt on July 30th
NETGEAR
NETGEAR
The financial services customer experience: Understanding the impact of simpl...
The financial services customer experience: Understanding the impact of simpl...
The health insurance customer experience - Understanding the impact of simpli...
The health insurance customer experience - Understanding the impact of simpli...
Breakthrough Simplicity: Transforming the Customer Experience - Siegel+Gale a...
Breakthrough Simplicity: Transforming the Customer Experience - Siegel+Gale a...
Siegel+Gale at CEA: Creating Strong Brands Through Stories and Experiences
Siegel+Gale at CEA: Creating Strong Brands Through Stories and Experiences
Is Social Simple Enough?
Is Social Simple Enough?
Best Practices in Improving Customer Experience by Focusing on Overlooked Tou...
Best Practices in Improving Customer Experience by Focusing on Overlooked Tou...
Readability: Design for comprehension
Readability: Design for comprehension
Social Done the Right Way
Social Done the Right Way
Champions of IMC: Brand Experience vs. Branded Experiences
Champions of IMC: Brand Experience vs. Branded Experiences
What's in a Name?
What's in a Name?
Siegel+Gale's BRITE Conference Presentation - Global Brand Simplicity Index
Siegel+Gale's BRITE Conference Presentation - Global Brand Simplicity Index
Dernier
Defining Marketing for the 21st Century
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotler
AmirNasiruog
SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
marketing campaign
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
tbatkhuu1
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In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this keynote, Jordan will walk you through how to create a social media system that you can use for your brand. After this talk you should walk away with the tools to create and distribute content consistently. Key Takeaways: - How to create a social media system- Building a distribution plan for content- How to stretch one idea far
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
ZACGaming
A project I made for Music Business Marketing.
Situation Analysis | Management Company.
Situation Analysis | Management Company.
DanielaQuiroz63
In the annals of bizarre and unsettling mysteries, the “Circleville Letters” stand out as a chilling and enigmatic series of correspondences that have puzzled investigators and captured the public’s imagination for decades. Spanning several years and intertwined with tragedy, conspiracy, and unanswered questions, the story behind the Circleville Letters continues to intrigue and haunt those who delve into its perplexing details.
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
elizabethella096
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Discover why over 2,000 B2B brands partner with Martal Group, the #1 B2B lead generation agency.
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group
Social media it's advantages and disadvantage.
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
wasim792942
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This talk explores what SEO success really looks like. After working in search for the last 24 years, Tom will share great examples of successful SEO strategies and focus minds on what you really should be reporting on.
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Varn
personal branding
personal branding kit for music business
personal branding kit for music business
brjohnson6
The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Get ready for our next HubSpot User Group, where we’ll explore calculated properties and discuss how to utilize them in your HubSpot setup. This session is designed to unlock the potential of calculated properties, showcasing their versatility and impact on your marketing and sales strategies.
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
ssuser4571da
AI is transforming the marketing landscape by pioneering the creation of dynamic marketing videos, crafting compelling stories in real-time, and developing automated, personalized responses based on intricate customer data analysis. With advanced machine learning and natural language processing capabilities, AI tools are now adept at producing engaging and highly targeted video content that resonates with the audience's specific interests and behaviors. These AI systems can analyze viewer reactions and engagement metrics to refine video elements, ensuring each story is more captivating than the last. Furthermore, AI excels in real-time storytelling, adapting narratives on the fly to maintain viewer interest and engagement. It can also interpret and respond to customer interactions with personalized messages, offering solutions, recommendations, or information tailored to each individual's unique journey and preferences. This level of personalization and adaptability in video marketing was once a distant dream but is now a powerful reality, thanks to AI's continuous evolution and learning.
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Dernier
(20)
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotler
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girl
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Situation Analysis | Management Company.
Situation Analysis | Management Company.
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
personal branding kit for music business
personal branding kit for music business
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Life at Siegel+Gale
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