Analytics presentation for a local publisher which provides notes about why analytics does not stop after a report is developed and delivered to a client. Presentation given with help from John Wooden.

1. Analytics:
Data Drives Decisions
Phoenix Business Journal
September 15, 2010
Wednesday, September 15, 2010

2. Teach to Fish Digital
Helps Companies
Learn How to
Manage Their
Own Campaigns
Assists Agencies
with Projects
Search, Email,
Social Media, &
Analytics
Wednesday, September 15, 2010

3. Analytics Is Not
12%
13% 41%
34%
Neat! Pretty Neat Somewhat Neat Not Neat at All
Wednesday, September 15, 2010

4. Defining Analytics
What are we trying to
accomplish?
Have we been
successful to date?
Is success within
reach?
What needs to happen
to improve / Stay on
the right track?
Wednesday, September 15, 2010

5. Defining Analytics
Who are our best
customers?
To what are they likely
to respond?
What resonates with
them?
Are there others we
should consider?
Wednesday, September 15, 2010

6. So What?
Wednesday, September 15, 2010

7. Wednesday, September 15, 2010

8. John Wooden
1910 - 2010
Basketball Hall of
Fame 1961
10 Championships in
12 Years
6-time NCAA Coach
of Year
Gail Goodrich, Bill
Walton, Lew Alcindor
Wednesday, September 15, 2010

9. “Failure is
not fatal,
but failure
to change
might be.”
Wednesday, September 15, 2010

10. Wednesday, September 15, 2010

11. “It's the little
details that
are vital.
Little things
make big
things
happen.”
Wednesday, September 15, 2010

12. Wednesday, September 15, 2010

13. Wednesday, September 15, 2010

14. “A player who makes a!team!
great is much more valuable
than a great player.”
Wednesday, September 15, 2010

15. Color
Message | Creative | Call to Action
Ad Specs | Venue | Location | Daypart
Wednesday, September 15, 2010

16. A
B
C
A1 A2 A3
Wednesday, September 15, 2010

17. "Never mistake activity
for achievement."!
Wednesday, September 15, 2010

18. Wednesday, September 15, 2010

19. Wednesday, September 15, 2010

20. “Cervantes said the journey's
better than the end. Practices,
to me, were the journey.”
Wednesday, September 15, 2010

21. Wednesday, September 15, 2010

22. 0
Wednesday, September 15, 2010

23. 00000
00 00000
00 00000
00 00000
00 0
00
Wednesday, September 15, 2010

24. Questions?
Chris Sietsema
Teach to Fish Digital
(480) 389.5435
teachtofishdigital.com
linkedin.com/in/sietsema
twitter.com/sietsema
slideshare.net/sietsema
Wednesday, September 15, 2010

25. Slide-ography
5 - Who Is This Man? from iStockphoto library
10 - Bird Poop from ScienceBlogs.com
13 - Talking Rock Ranch in Prescott, Ariz.
18 - eyeballs from lizjones112 on Flickr Creative Commons
19 - Money from aresauburn on Flickr Creative Commons
21 - Calendar Card - January from Joe Lanman on Flickr Creative
Commons
All Wooden images from Reuters, Associated Press or Wikimedia
Commons
Wednesday, September 15, 2010