Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.

1. top 10 signs
of february 2018
Explore top 10 signs of last month. Get your monthly update
of the most innovative signs selected by our readers from
across different industries. Signs are clustered into 5 broad
categories: consumer insights, business innovation,
communication, experience & partnerships.
SIGNMESH.COMSNAPSHOTFEBRUARY2018

2. consumer
insights
1Consumer insights around media,
purchase and lifestyle behavior

3. CONSUMERINSIGHTS
iGen Lost Interest In
Parties
Generation Z has lost its interest in partying
and going out. They don’t socialize in person
anymore, be it to just hang out or to party.
The iGen just doesn’t feel the need to rage
and be wild to kill boredom. They have
Netflix, the internet and tons of other
sources of entertainment, making parties as
a way to kill time and boredom uncalled-for.
Their party happens constantly: on
Snapchat. The need to spend time with their
peers face-to-face is declining as a result - to
be exact: iGen spends four hours less a week
socializing with friends and three hours less a
week partying compared to teens from the
late 1980s.
Source: http://signme.sh/P5cd9nbr8

4. CONSUMERINSIGHTS
Millennials Seek
Meaning In Brands
Among the brands Millennials rank highest
are Twitter, Starbucks, Spotify, Kickstarter,
Always and Honest Company. What these
brands have in common is meaning. A clear
sense of purpose to improve the world in
some way, whether it’s bettering the
environment or challenging gender
stereotypes. Older brands such as P&G may
have many initiatives around social good, but
if they’re not communicating it clearly to this
younger cohort, they face decline.
Source: http://signme.sh/TueGysc3K

5. business
innovation
2Signs and innovations around new
products, services and ventures

6. BUSINESSINNOVATION
Denmark’s First
Rooftop Farm
The first of it’s kind, the Gro Spiseri or
“ØsterGRO” is a unique restaurant doubling
as a greenhouse to grow a lot of the
ingredients used in it’s organic dishes.
Visitors can even act as a farmer for a day to
help maintain the foods growing there, or
take part in cooking classes and other
workshops.
Source: http://signme.sh/A8QV6df7T

7. BUSINESSINNOVATION
Disney’s Magic AR
Experience
Disney’s bench stands in-front of a large
display which has an RGB camera and depth
sensor integrated. People can sit on the
bench and see their surroundings in
augmented reality (AR) on the screen.
Characters are incorporated into the scene,
and can be made to “react” to people sitting
on the bench.
Technology is fitted beneath the bench to
generate haptic feedback, so people can
actually feel sensations such as the
augmented characters jumping onto the
bench, or “feel” rain hitting the bench etc.
Source: http://signme.sh/A7_cfuxe9

8. communication
3Signs and examples around advertising,
content marketing, CRM and loyalty

9. COMMUNICATION
The Power Of
Influencers
Reality TV star Kylie Jenner tweeted that she
barely opens Snapchat anymore and caused
the social app’s stock price to fall by 6.1% -
accounting for $1.3 billion market value.
The “Keeping up with the Kardashians”
celebrity posted a Tweet to her 24.5 million
followers, saying “Sooo does anyone else not
open Snapchat anymore? Or is it just
me...ugh this is so sad.”. The Tweet went
viral, amassing 315,000 likes, 60,000
retweets and more than 4,000 comments in
24 hours.
Source: http://signme.sh/ooeui8QPE

10. COMMUNICATION
The Carpe Life Digital
Series For Gen Z
Hollister is sponsoring a new YouTube series
created with a Generation Z audience in
mind. The digital series, titled “The Carpe
Life” fits nicely with Hollister’s “Carpe Now”
message which appeals to the adventurous
and experience-seeking youth of today. The
partnership is with AwesomenessTV, a
channel dedicated to younger audiences and
the 12-episode series will feature social
influencers celebrating the “spirit of endless
summer”, with one episode being released
each month.
Source: http://signme.sh/1os2b3E12

11. experience
4Signs and interesting practices around
retail and POS spaces, events or
installations

12. EXPERIENCES
Flying Gets A Digital
Upgrade
In the past few years Lufthansa Group have
been investing in various digital solutions to
make flying an easy and pain-free
experience.
Some examples of their tech includes
biometrics to make boarding the plane
smoother, with no more traditional kiosks.
They will soon begin testing fingerprint and
facial scans as well as ultrasonic sounds.
They will also be updating their app to
integrate voice-activated assistants such as
Alexa or Google Home, and to enable people
to track their luggage via the app.
Source: http://signme.sh/FAu-Myzpk

13. EXPERIENCES
Store Draw For Nike’s
PG2
Nike’s PG2 sneaker, a limited edition from the
Sony Playstation collaboration has proven
immensely popular with both sneaker heads
and gamers alike. The sneaker sold out on it’s
original release date, and so Nike is now
launching in-store draws for a lucky few to
get their hands on the shoes. It will take
place at their Soho location in New York as
well as at Atlanta’s Lenox-based store.
Source: http://signme.sh/Q1sG_Z8Al

14. partnerships
5Signs around sponsoring, interesting brand
and media cooperations, influencer
marketing

15. PARTNERSHIPS
From Coffee To Credit
For a $49 annual fee, people can get their
hands on a Starbucks credit card. When the
card is used outside of Starbucks, users
receive stars - the name they give loyalty
points which can be exchanged for
Starbucks products. One star is awarded for
every $4 spent, with a huge $2500 being
awarded if someone spends $500 within the
first three months of signing up.
Source: http://signme.sh/K-c4Wg4QX

16. PARTNERSHIPS
Joining Forces For
Ionity
To rapidly grow the adoption of electric
vehicles by making long-distance travel
possible, this new collaboration by BMW,
Ford, Daimler and Volkswagen - named Ionity
- aims to build 400 high-power charging
stations across Europe by 2020.
They will have more capacity than other
charging stations, including Tesla’s which
can currently reach 145kW, whereas Ionity’s
will have 350kW so several vehicles can
easily be charged at the same time.
Source: http://signme.sh/eXyTMVOfY

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