Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.

1. top 10 signs
of may 2017
Explore top 10 signs of this month. Get your monthly update
of the most innovative signs selected by our readers from
across different industries. Signs are clustered into 5 broad
categories: consumer insights, business innovation,
communication, experience & partnerships.
SIGNMESH.COMSNAPSHOTAPRIL2017

2. consumer
insights
1Consumer insights around media,
purchase and lifestyle behavior

3. WHATISHAPPENING
Instagram is Bad for
Your Mental Health
A study from The Royal Society for Public
Health (RSPH) of over 1400 young people,
between the ages of 14-24, reveals a
hazardous consequence of using Instagram,
with increasing numbers of users feeling
depressed or inadequate thanks to the false
realities presented on the image-sharing app.
RSPH feel these findings should serve as “a
wake-up call” highlighting the social issues
around such image heavy social media
platforms.
Source: http://signme.sh/EdsuZ22Vs

4. WHATISHAPPENING
We Hate Digital Ads
According to a recent study, Gen Z are not a
fan of digitally lead ads.
62% of young people prefer to see Cinema-
based ads with only 21% being receptive to
mobile video ads. These somewhat
surprising statistics show that youth would
much prefer to see an ad on a billboard, in a
magazine or on TV than in their internet
browsers and apps.
Source: http://signme.sh/WYXa-Gg45

5. business
innovation
2Signs and innovations around new
products, services and ventures

6. WHATISHAPPENING
Voice-Activated
Laundry Service
The app is not only available on smartphones
but also for Amazon Echo. Users can simply
voice control the collection of their laundry,
hands-free.
The voice-activated laundry service enables
getting the dry cleaning done without
leaving the house.
Source: http://signme.sh/_mgHGs9U4

7. WHATISHAPPENING
Curated Communities
Are Next for Hotelier
Innovation
Sendlinger, CEO of Design Hotels, described
hotels as “a reflection and reaction to the
changes in society,” and are now becoming
places “where technology and community
meet.”
Therefore design is becoming less important
as opposed to a few decades ago, and the
focus is more on who is coming to stay at the
hotel. He described the importance and real
benefit that can be gained from having a
community of people who share similar
values and ideas.
Source: http://signme.sh/qiFNfpVAU

8. communication
3Signs and examples around advertising,
content marketing, CRM and loyalty

9. WHATISHAPPENING
Connecting with the
Lufthansa Crew
The behind-the-scenes Snapchat stories
featured the preparation work in getting a
plane ready for take off. Titled “Crew Stories”
audiences were given candid insights into
the process of preparing a Lufthansa flight.
Since its debut the airline has seen an 800%
increase in the viewing rates of their
Snapchat stories.
Source: http://signme.sh/O8e0V58wA

10. WHATISHAPPENING
Revlon UK WhatsApp
Hair Tips
Revlon are seeking to harness the talent of
their stylists through a broadcasting service
via the popular chat app WhatsApp. The
service will be subscription based, most
likely assisting and inspiring other
hairdressers and stylists.
The notifications will feature unique content
sent via brand ambassadors through to on
the ground Revlon hairdressers, sharing
breaking news, trend reports and
motivational insights.
Source: http://signme.sh/2hXTcljkM

11. experience
4Signs and interesting practices around
retail and POS spaces, events or
installations

12. WHATISHAPPENING
A Sensory Virtual
Cocktail
A team at the National University of
Singapore claim to have enabled a digital
transfer of a drink's sensory elements, such
as the the flavor and texture of
lemonade. Using RGB color and pH sensors,
their system digitally transmits drink
information into a specially designed tumbler
filled with water. The tumbler has an
electrode at the rim that mimics the flavor or
the sourness of the lemonade via an electric
pulse traveling through the water. An LED is
also nestled within the sci-fi glass,
imitating the color of the drink.
Source: http://signme.sh/DBgGTar0Z

13. WHATISHAPPENING
Style Advice from
Amazon
As part of their growing suite of voice-
interfaces Amazon have now released Echo
Look, using an in-built camera to capture
users’ outfits. Activated by voice, the device
will track your body before taking a photo,
the camera uses a flash and can blur the
background. The camera also takes video
and gives you a live view, so you can spin
and preen wearing your favorite outfits and
check that it works from all angles.
Source: http://signme.sh/bWC64WStE

14. partnerships
5Signs around sponsoring, interesting brand
and media cooperations, influencer
marketing

15. WHATISHAPPENING
VW x Deutsche
Telekom Smart Car
The current Deutsche Telekom Smart Home
platform, Qivicon, will be leveraged to
support the design of the Smart Car with
add-ons such as MirrorLink, giving drivers an
overview of their heating systems at home,
controlling the automated roller shutters,
and taking an image of the driver, just in case
someone attempts to steal the car, the smart
system will record their data and that of the
original owner.
Source: http://signme.sh/TkbP2GhQf

16. WHATISHAPPENING
Multi-Sensory
Guinness Tastings at
Tesco
To enhance the taste profiles of their classic
brew innovators at Guinness' Open Gate
Brewery hub in partnership with RG/A
London have developed a visceral in-
store experience that uses an array of sonic,
aromas and flavorful effects. Guinness chose
to harness VR and multi-sensory technology
to illustrate the rich taste profiles of their
iconic beer, really bringing to life the palette
in the busy Tesco environment.
Source: http://signme.sh/ffetJcIJz

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