GROWTH HACKING & OPTIMIZAREA RATEI DE CONVERSIE

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Gomag

http://www.summit.gomag.ro/valentin-radu/

Marketing

GROWTH HACKING &
OPTIMIZAREA RATEI DE CONVERSIE

> Antreprenor, 37 ani, Bucuresti
> Fondator la 4 companii (1 exit, 1 esec, 2 functionale)
> Bucuros ca sot si tata a 2 copii
> Rasfatat de ajutorul a 37 de colegi
Valentin Radu
CEO & fondator la Omniconvert

>4 years >21k websites >4 BN requests / month

1. Cum creste un eCommerce
2. De ce optimizare rata de conversie?
3. Cum se face optimizarea ratei de conversie?
4. Analiza LIVE
5. Intrebari & raspunsuri

https://goo.gl/8Ttyv9
Monitor the
right KPI’s
1
2
3
4
5
Set strategic
goals
Strategic
Initiatives
Prioritise
Execute & repeat

Strategic initiative
OS 1:
increase
NPS to 75
OS 2:
Increase
AOV to
$120
OS 3:
Increase
LTV to
$3400
OS 4:
Increase
conversion
rate to 1.4%
OS 5:
Increase
retention
rate to 65%
OS 6:
Increase
traffic to
500k/
month
Total
impact
score
Personalized thank-you letter after the
first order 5 1 3 0 3 0 9
PPC Hacking 0 0 0 0 0 4 4
Build / hire a growth team 3 2 2 3 3 3 16
Conversion rate optimization audit 1 1 2 3 3 0 10
Activate a new payment method 0 0 0 2 2 0 4
Find out the conversion killers with on
site surveys 1 0 1 3 3 0 8

Amazon’s Blue Ocean Strategy
Advertising Diversity Reviews Support Fun/Delight Fulfilment

De ce si cand sa optimizezi
rata de conversie
2

TRAFIC
RATA DE
CONVERSIE
LIFETIME VALUE VENITURI
Practic, daca iti dublezi rata de
conversie, iti dublezi veniturile
X X =

TRAFIC
RATA DE
CONVERSIE
LIFETIME VALUE VENITURI
VENITURI COST PROFIT
Daca asta se
dubleaza
Atunci se
dubleaza si asta
Dar atunci si asta se
dubleaza
Astfel incat, asta se va dubla
din nou (adica de 4x)
Iar cand acestea
se maresc de 4x
… atunci costul va
creste relativ putin...
… astfel incat asta
poate creste de peste
10 ori!

http://pages.omniconvert.com/cro-calculator/

Get relevant traffic
Define your buyer
persona
Remarketing
Convert!
Micro conversions
Pain data
(heatmaps, surveys, etc)
GA deep diving
A/B testing for each
relevant segment / page
Segmentation
Personalization
Advanced CRO methodology
Wasted traffic

Segments
Behaviour
Geolocation
Traffic source
Weather conditions
Data layer attributes
Company size
WHEN WHO
WHAT WHERE
Triggers
On-load
At exit-intent
On scroll
On click
After ___ sec
Pages in your funnel
TOFU
MOFU
BOFU
Elements
Lead capturing form
eBooks / Reports / Guides
Incentives
Objection treatment survey
Offers

The objective is:
Go to product page
Newsletter
Add products to basket
No cart abandoning
Returns & buys
Promote us

We measure:
CTR to search, category, product
Subscription rate
Add to cart rate
Abandonment rate, CoCA
LTV, Retention Rate, RFM
NPS

Valentin Radu
valentin.radu@omniconvert.com
Multumesc!

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GROWTH HACKING & OPTIMIZAREA RATEI DE CONVERSIE

1. GROWTH HACKING & OPTIMIZAREA RATEI DE CONVERSIE

2. > Antreprenor, 37 ani, Bucuresti > Fondator la 4 companii (1 exit, 1 esec, 2 functionale) > Bucuros ca sot si tata a 2 copii > Rasfatat de ajutorul a 37 de colegi Valentin Radu CEO & fondator la Omniconvert

3. >4 years >21k websites >4 BN requests / month

4. 1. Cum creste un eCommerce 2. De ce optimizare rata de conversie? 3. Cum se face optimizarea ratei de conversie? 4. Analiza LIVE 5. Intrebari & raspunsuri

5. Cum creste un eCommerce 1

6. https://goo.gl/8Ttyv9 Monitor the right KPI’s 1 2 3 4 5 Set strategic goals Strategic Initiatives Prioritise Execute & repeat

7. Strategic initiative OS 1: increase NPS to 75 OS 2: Increase AOV to $120 OS 3: Increase LTV to $3400 OS 4: Increase conversion rate to 1.4% OS 5: Increase retention rate to 65% OS 6: Increase traffic to 500k/ month Total impact score Personalized thank-you letter after the first order 5 1 3 0 3 0 9 PPC Hacking 0 0 0 0 0 4 4 Build / hire a growth team 3 2 2 3 3 3 16 Conversion rate optimization audit 1 1 2 3 3 0 10 Activate a new payment method 0 0 0 2 2 0 4 Find out the conversion killers with on site surveys 1 0 1 3 3 0 8

8. https://goo.gl/8Ttyv9

9. Amazon’s Blue Ocean Strategy Advertising Diversity Reviews Support Fun/Delight Fulfilment

10. Better = Bad Different = Good

11. Want more? https://goo.gl/yY6wGA

12. De ce si cand sa optimizezi rata de conversie 2

13. TRAFIC RATA DE CONVERSIE LIFETIME VALUE VENITURI Practic, daca iti dublezi rata de conversie, iti dublezi veniturile X X =

14. TRAFIC RATA DE CONVERSIE LIFETIME VALUE VENITURI VENITURI COST PROFIT Daca asta se dubleaza Atunci se dubleaza si asta Dar atunci si asta se dubleaza Astfel incat, asta se va dubla din nou (adica de 4x) Iar cand acestea se maresc de 4x … atunci costul va creste relativ putin... … astfel incat asta poate creste de peste 10 ori!

15.

16. + + + + = 1 2 3 4 5

17. + + + + = 1 2 3 4 5

18. http://pages.omniconvert.com/cro-calculator/

19. Tehnici de optimizare CRO 3

20. Get relevant traffic Define your buyer persona Remarketing Convert! Micro conversions Pain data (heatmaps, surveys, etc) GA deep diving A/B testing for each relevant segment / page Segmentation Personalization Advanced CRO methodology Wasted traffic

21. Segments Behaviour Geolocation Traffic source Weather conditions Data layer attributes Company size WHEN WHO WHAT WHERE Triggers On-load At exit-intent On scroll On click After ___ sec Pages in your funnel TOFU MOFU BOFU Elements Lead capturing form eBooks / Reports / Guides Incentives Objection treatment survey Offers

22. The objective is: Go to product page Newsletter Add products to basket No cart abandoning Returns & buys Promote us

23. We measure: CTR to search, category, product Subscription rate Add to cart rate Abandonment rate, CoCA LTV, Retention Rate, RFM NPS

24.

25.

26.

27.

28. https://goo.gl/ujYg6F

29. LIVE CRO AUDIT 4

30. Intrebati-ma orice! 5

31. Valentin Radu valentin.radu@omniconvert.com Multumesc!