Конференция "Серебряный Меркурий" 2 марта 2016

1. App marketing
in multi channel world
Presentation document

2. A snapshot of Gett
52 000 CABS GLOBALLY
2K
cabs
6K
cabs
8K
cabs
36K
cabs
59 CITIES
WORLDWIDE
2500 CLIENTS
INCLUDING
HALF THE FORTUNE 500
+30M PASSENGERS
ANNUAL REVENUE
>$500M
RU
UK
IL
US

3. From GetTaxi to Gett

4. Key facts to know
• Gett is digital service app in 99% providing physical experience –
goods or services
• Gett is free application while 100% of customers provide revenue
for Gett
• Gett grows 300% every year and has plans to grow even faster

5. A snapshot of multichannel
marketing world
Digital
TV
App
specific
Radio
Press
OOH

6. Apps marketing development -
beginning
Digital
TV
App
specific
OOH
Radio
Press

7. Apps marketing development -
Development
Digital
TV
App
specific
OOH
Radio
Press

8. Apps marketing development –
Future state
Digital
TV
App
specific
OOH
Radio
Press

9. Every marketing director
would like to know ROI
Digital
TV
App
specific
Radio
Press
Very Easy to measure
OOH

10. Every marketing director
would like to know ROI
Digital
TV
App
specific
Radio
Press
Easy to measure
Very Easy to measure
OOH

11. Every marketing director
would like to know ROI
Digital
TV
App
specific
Radio
Press
Easy to measure
Difficult to measure
Very Difficult to measure
Very Easy to measure
OOH

12. Every marketing director
would like to know ROI
Digital
TV
App
specific
OOH
Radio
Press
Easy to measure
Difficult to measure
Very Difficult to measure
Very Easy to measure

13. Gett example:
Gett technologies changed industry standards:
• Estimated Time of Arrival is now 5-7 minutes
• Changes in tariffs made it possible to have a ride starting
50 RUR
• Make ride information absolutely clear
• Introduce convenient cardless payment
Modern technologies create enormous
opportunities and also set high obligations

14. Questions?