Presentation of SB Sales Agency project for MIPTV 2009

2. WHO AM I ?
Silvia Botella – TV Sales Agent
Sales Executive and Producer with over 5 years of
experience at the Iberian TV market (Spain and Portugal).
Offering sales and management skills mixed with a
powerful creative aptitude. Demonstrated ability to open
new markets, create new clients and find the best solution
to the customers' needs.

3. INDEPENDENT TV SALES AGENT, PRODUCER AND
CONSULTANT
I am starting my own project as TV Sales Agent, Producer and Consultant
SB Sales Agency: handling TV rights for Spain and Portugal, focusing
on family and kids’ contents but not excluding other possible
programs as TV movies.
SB Audiovisual Projects: working together with Spanish production
companies to develop attractive, innovative and successful TV
programs.
SB Audiovisual Consultancy: offering my experience in TV markets
and production know-how..

4. SB SALES AGENCY
SB Sales Agency is the meeting point between television content
(production companies) and broadcasters (TV stations). Good TV
programs deserve to be seen by the audience and TV broadcasters
have a daily challenge, searching for the successful TV program that
their audience is claiming.
SB Sales Agency can take best profit of your TV program in Spain
and Portugal. We are searching the most suitable customer for your
program as we practice the “active listening”: analyzing buyers’
needs to find the best product for their audiences. We look for TV
success.

5. SB SALES AGENCY
Current Catalogue (Spain and Portugal TV rights)
Animation series: Pokémon (Seasons 1 to 5)
TV movie (in production): Wendy Placa 20957
Feature films: Jet Films Spanish Cinema catalogue

6. SB SALES AGENCY
Spain and Portugal: a complex TV market
With 2 National Public TV stations, 4 National Private channels, 16
regional public channels in 7 different languages and more than a
hundred of local TV stations, Spain becomes a little but powerful
and complex TV market. The digital TV switch will fragment more
and more the audiences and a deeper knowledge of the
panorama will be demanded.
Portugal is another little country but complementary to the
Spanish one, making Iberia an attractive European TV market.

7. PROFESSIONAL CAREER
Head of Production at Planeta Junior (Planeta Publishing Group)
(2007 – 2008)
Responsible of the creation and growth of the audiovisual production
department, developing audiovisual projects, from the idea to the final
program. Focusing on kids' programs (muppets, magazine, animation)
we have designed custom-made audiovisual projects, including TV
programs, Home Video works, multimedia projects, kiosk and
encyclopedic projects. Work together with the Licensing and Publishing
departments.

8. PROFESSIONAL CAREER
TV Sales Executive at SelectaVisión
(2004 – 2007)
Responsible of TV Sales for Spain and Portugal. Main genre: Japanese
animation (anime) and kids' programs, including feature films and life
action. Increased sales revenues up to 445% throughout the nearly 4
years. Sales strategy per title (business plan) and creating new
customers. Working together with Home Video department in order to
generate synergies within the HV launches and TV broadcasting.
Viability analysis of possible acquisitions, regarding TV sales.

9. PROFESSIONAL CAREER
Assistant to the TV Sales Department at Lauren Films
(2003)
Assistant to the TV Sales Executive, providing all materials for TV
sales (broadcasting masters, dubbing audio versions, subtitles,
marketing material). Technical works to adapt masters to
customers' needs.

10. I would really appreciate meeting at MIPTV 2009
I will be available at Catalan Films & TV
Booth R.33.16 and R.35.24
For futher information, please feel free to contact me at
silvia@silviabotella.es
or by phone
+34 676 370 739
And very soon at
www.silviabotella.com