Architecting happiness. Presentación WIAD.

WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 1
ARCHITECTING
HAPPINESS
Explorando
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION
WiP - v.21Feb

¡HAPPINESS!
www.architectinghappiness.org
@ArchitHappiness

328 mil
millones!
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WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 6WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION
ARCHITECTING
HAPPINESS

¿Creamos
Arquitecturas para
la Felicidad?

TODOS queremos
ser felices

Los servicios y productos que
nosotros creamos impactan
en la felicidad de las
personas que los usan.

Pero…
• ¿Creamos productos/
servicios pensando en la
felicidad?
• ¿Somos felices diseñando?

¿Las empresas
quieren hacer felices
a sus clientes?

Titulo
[Happy] Usuarios
Stakeholders
[Objetivos
de Negocio]
[Happy]
Creadores
Diseñadores,
Desarrolladores,
Creadores, Gestores
[& Others]
Servicios &
Productos
La relación de todo esto
Icons: The Noun Project:Tuk Tuk Design (creadores), David Waschbüsch (caja), Francesco Termini (objetivo); Freepik (happy usuario)

Decidimos explorar

Explorando Happiness
Encuesta
online
Entrevistas Referencias
+ 100 respuestas
+ 20 países
Participantes:
De: compañías, agencias,
consultorías y startups
Especialistas, Líderes de
equipo, Project Managers
y Emprendedores
Con experiencia en AI,
UX, VD, Coding,
Management y
Comunicación.
12 (+ 4) participantes de
USA, España, Holanda.
De: agencias, consultoras
y startups
Libros
Videos
Artículos y Posts

Cómo diseñar para
usuarios/clientes felices
Cómo trabajar en
equipos/organizaciones
felices
Cómo ser más feliz
Descubre lo que nos han
contado diseñadores,
creadores y
emprendedores de todo
el mundo sobre la
felicidad y clientes/
usuarios felices
Perspectivas
sobre la felicidad en
la creación de
productos/servicios
AKA: Insights
Todo lo que
deberías saber
sobre
felicidad
Happy Planet Index
Budismo
Psicología positiva
Positive Design
21 3
1 reto &
3 propuestas
para practicar la
felicidad
en tu día a día

1 16
Perspectivas
sobre la felicidad en
la creación de productos & servicios
AKA: Insights

Perspectivas
¿Qué es la felicidad para los creadores?
“Well-being cannot exist just
in your own head. Well-
being is a combination of
feeling good as well as
actually having meaning,
good relationships and
accomplishment.”
— Martin Seligman
“Thousands of candles can
be lighted from a single
candle, and the life of the
candle will not be
shortened. Happiness
never decreases by being
shared.”
— Buddha
42% 33%

¿Qué hace felices a los creadores?
Perspectivas
Hacer felices a los usuarios,
hace felices a los creadores!
Do you believe that your
work is related to any of
these concepts?
Making customers/
users happy makes
me happy.
62%

Happiness is connected to passion. If you are passionate
about what you believe in, you are happy.
We have no titles. And no titles has to do with
happiness at work. People can contribute where ever
they want. There are no restrictions.
¿Qué hace felices a los creadores?
Perspectivas
“
“
Nos hace felices creer en lo que hacemos. Ser
nosotros mismos.

¿Qué creemos que hace felices a las personas?
Perspectivas
People are NOT looking to make life more efﬁcient
and automated. People are looking for entertainment,
relationships. So it's not about the functionality, it's
about the experience.
“
Creemos que lo que hace felices a las personas es:
Ser Humanos. Vivir experiencias.

¿Nuestro trabajo está
relacionado con dar
felicidad a quien lo usa?
Perspectivas
El Creador y la Felicidad de los usuarios

Los que creamos productos/
servicios para otros, creemos que
nuestro trabajo está relacionado con
dar felicidad a quien lo usa
Perspectivas
How much do you think that making
stuff for others is linked to happiness?
Very much. We try to
produce positive
emotions and
engagement.
54%
A lot
64%
Making customers/
users happy makes me
happy.
How much impact do you think your
work has on overall customer happiness?
44%
Do you believe that your work is related
to any of these concepts?
*
46% Some*

“
Our projects are somehow based on happiness, because
the goal is to improve something. And this makes people
happy.
Happiness is not formally on the agenda as a topic, but
everything we do and design touches people lives and
organisations.“
Perspectivas
Aunque la palabra “felicidad” no esta formalmente
presente en las conversaciones, si lo está en el
objetivo de los proyectos.

The effort in making sure everybody
involved has the same understanding
of what we are trying to achieve.
3.57
Availability of detailed information
about users.
3.39
Perspectivas
Para impactar en la felicidad de los
usuarios es necesario conocerlos.
La actitud del equipo es importante. El
producto es importante.
El producto necesita servicio al cliente.
What do you think is most important when
creating websites, mobile apps or digital
services that aim to make a positive impact
on users/customers?
High fidelity documents.
2.54
Good code.
3.39
The team attitude towards user
needs and happiness.
3.65
Great Customer Service
3.63
1
2
3
4
5
6
1
5 5
4
3
6
*
*
*
*
*
*

Perspectivas
Según la experiencia de muchos
creadores, las empresas no buscan
“la felicidad” de sus clientes.
Las Empresas y la Felicidad
In your experience, do you think that
business looks for happy customers?
Not always. They don't
understand that happy
customers are key for
profitability.
Only sometimes. They
don't care enough
about customers.
50%
32%

Perspectivas
“
Business is not explicitly asking for that. But they want happy
customers, loyal customers, loyal employees... They don't use
that vocabulary, but implicitly they do ask for that.
Hay experiencias claramente opuestas sobre si las
empresas buscan la Felicidad de sus clientes.
“
Most businesses put business goals ahead of making people
happy. It's about extracting the maximum value and making
lots of money. Because business culture doesn't deﬁne
happiness as a goal by itself, it's hard to sell a project about
"making people happy."

Las empresas no ven el valor de impactar en las
emociones positivas.
Companies should look for functional satisfaction and
emotional happiness. And here is where many companies
go wrong. They only go for functional satisfaction.
The majority of the processes/projects that I've worked
on in the past were pain killers. We worked on the
medicine that was stopping the pain.
Perspectivas
“
“

Perspectivas
The funny thing about happiness is that we
don't use that word, but it makes a lot of sense.
If you ask someone what is the higher, higher,
higher goal that she/he is pursuing, the
answer is 'happiness'. Why not use that when
you create work?
Felicidad en el trabajo
“
Es importante ser felices en el trabajo.

Perspectivas
¿Sabemos suficiente?
The next time I hear someone
talk about happiness at the
office …
I will explore more to
encourage talk about
happiness.
31%
There are a lot of different
perspectives and approaches on
happiness.
Test yourself and check all the
ones that you ever heard about…
(check all that apply)
"Flourish". The Authentic
Happiness and Well-being Theory
by Martin Seligman
7% *

2 30
Todo
lo que deberías saber
sobre felicidad

Felicidad
¿Está de moda?
Source: Google Trends

Felicidad
Informe de las Naciones Unidas
http://unsdsn.org/resources/publications/world-happiness-report-2013/

Felicidad
World well-being
http://www.happyplanetindex.org/data/
Experienced
well-being
Life
expectancy
Ecological
footprint

The problem with ordinary happiness is that it
never lasts, because the objects of happiness
don't last. A happy event is soon followed by a
sad one, and shoes wear out. So, the happy "fix"
is never permanent, so we keep looking.
The happiness that is a factor of enlightenment
is not dependent on objects, but is a state of
mind cultivated through mental discipline.
Aproximación budista
Felicidad
Photo: CC attribution by www.ﬂickr.com/photos/orestis

Felicidad
35
Psicología
positiva
Well-being
theoryMaslow
1980-90s
Piramide Maslow de J. Finkelstein, traducido por Mikel Salazar González
Concepto
“Flourishing”
Set point
“50+10+40”
1954
Flow
1998 20122005

Mihaly Csikszentmihalyi: Flow
Felicidad
Óptimo
Nivel de habilidad
Niveldereto

Pleasant life
(placer)
Felicidad
Areas de investigación para happiness
Good life
(involucra-
miento)
Meaningful
life
(afiliación)
Concepto de Martin Seligman et al
The Noun Project icons: Christopher Reyes (heart), Ana María Lora Macias (world), Tina Habi Achem (cake)

Flourishing … refers to optimal human functioning. It
comprises four parts: goodness, generativity, growth,
and resilience
Prosperar
Felicidad
Fredrickson & Losada: Flourishing
Fredrickson, B. L., & Losada, M. F. (2005). Positive affect and complex dynamics of human ﬂourishing
poder de
recuperación
estar bien
mejorar la vida para
generaciones futuras
crecimiento
“

Adapted from Lyubomirsky “Pursuing Happiness: The architecture of sustainable change”
Felicidad
Sonja Lyubomirsky: Happiness Set Point
Nuestra felicidad
depende un 40%
de nosotros
mismos
Factores de influencia
en los niveles de felicidad crónicas
Tendencias
genéticas
Actividades
intencionadas
Circunstancias
10%
50%
40%

Felicidad
Martin Seligman: Well-being theory
placer
felicidad
emoción
satisfacción
La combinación de
pasión y concentra-
ción crea un estado
de absorción en la
actividad
Busca relaciones
auténticas.
Encuentra
dónde sumar.
La búsqueda del
dominio y del
éxito
E
P
R
M
A
Positive emotions
Accomplishments
Meaning
Engagement
Relationships
Icons: The Noun Project - Christopher Reyes (heart), Ana María Lora Macias (world), iconsmind.com (handshake); Freepik (thumb)
Freepik (happy usuario)

Study after study shows
that happiness precedes
important outcomes and
indicators of thriving,
including fulfilling and
productive work.
Source: “The Beneﬁts of Frequent Positive Affect: Does Happiness Lead to Success?”, S. Lyubomirsky et al.
Felicidad
Psicología positiva aplicada al trabajo
“

Tony Hsieh: Delivering happiness movement
Source: adapted from http://deliveringhappiness.com/
Felicidad
Psicología positiva aplicada al trabajo
Tiempo
Placer
Pasión
(flow)
Propósito
superior
Felicidad
The Noun Project icons: Christopher Reyes (heart), Ana María Lora Macias (world), Tina Habi Achem (cake)

Diseñar para la felicidad
Felicidad
Bienestar
Largo plazo
Well-being
Psicología Positiva Emociones Positivas
Relaciones
Sentido (Propósito)
Logros
EngagementFlow /

Felicidad

Beyond Frustration: 3 levels of happy design
Chisnell, D. (2010). Beyond Frustration: Three levels of happy design. UX Magazine. http://uxmag.com/articles/beyond-
frustration-three-levels-of-happy-design
Mindfulness
in design is about a
pleasing awareness.
It's knowing that this is
good, that this makes
me happy. It's
satisfying. You feel it in
your body. As Norman
suggests, it's visceral.
Flow
by M. Csikszent-
mihalyi. In his book,
Flow, he describes a
state that people enter
when they are fully
focused in which they
experience immersion
in a task or activity to
the point where they
lost track of time
Meaning comes from
a feeling of fellowship,
contributing, and
making the world a
better place. It's about
harmony and, as
Norman says,
reflectiveness—
because good things
happen to you, you
want to do good for
others.
Meaning
Felicidad
Cake icon by Julien Deveaux, the Noun project

Design Thinking Unboxed
Design Thinking Unboxed, Todd Olson. https://medium.com/design-thinking-in-motion
Felicidad

Source: UX Week 2014 | Anna Pohlmeyer | From User Experiences to Human Experiences on Vimeo
Felicidad
Diseñar para la felicidad - positive design

“Design for pleasure, design
for personal signiﬁcance, and
design for virtue. Each
ingredient independently
stimulates subjective well-
being.
Positive design sits in the
“sweet spot” where all three
ingredients intersect. This
intersection is where people
ﬂourish.”
— Desmet & Polmeyer, 2013
Felicidad
Diseñar para la felicidad - positive design
Desmet, P. M. A., & Pohlmeyer, A. E. (2013). Positive design: An introduction to design for subjective well-being. International
Journal of Design, . http://www.ijdesign.org/ojs/index.php/IJDesign/article/view/1666/595#12

3 49
1 reto
&
3propuestas
para practicar la felicidad en tu día a día

El reto
Profesionalicémoslo

#1. No Hables. Hazlo.

#2. Sé Feliz
TU En el Trabajo
Are you Permalicious?

Cake icon by Julien Deveaux, the Noun project
#3. Escoge qué añadir a tu
toolbox
Mindfulness
Flow
Meaning
3 levels of happy design

GRACIAS
PREGUNTAS?
Contáctanos:
Silvia Calvet
silviacalvet@gmail.com | @silviacalvet
Nicole Neuefeind
nicole@nicneu.com | @nicneuvision
@ArchitHappiness

architectinghappiness.org
PREGUNTAS?
Contáctanos:
Silvia Calvet
silviacalvet@gmail.com | @silviacalvet
Nicole Neuefeind
nicole@nicneu.com | @nicneuvision
@ArchitHappiness

Architecting happiness. Presentación WIAD.

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