With Tablet penetration expected to reach 47% by 2013 and tablet usage peaking between 6pm and midnight it's imperative to drive users to your tablet experience by providing them a continuous multi platform throughout the day. What approaches can you take to drive users to the tablet? What considerations must you take into account? What are the capabilities of the various delivery approaches that you provide?

1. The continuous
experience,
cumulating with
the tablet.
@silviogalea / MoDevTablet / September 14, 2012

2. Silvio Galea
Head of Consumer Mobile
Research & Development,
Bloomberg

3. 2011
a watershed
moment

4. 2011
a watershed
moment

5. Tablet Penetration
74.1 MM Tablet Users
up from 28.3MM a year ago

6. Tablet Penetration
16% increase
to 117MM in 2013
47% of internet population

7. Tablet Penetration
30% average 13.9 hrs/wk
55% between hrs of 5pm and 12am

8. Tablet Penetration
60% use it several
times a day

9. Tablet Penetration
67% at home

10. Tablet Penetration
94% to access content

11. Players by market share
Apple 52%

12. Players by market share
Android 47%
28% Kindle Fire
13% Samsung
19% Other

13. Players by market share
Google Nexus G7
Microsoft Surface

14. Tablet Usage

15. Tablet Usage

16. Tablet Usage

17. How do I engage my
user base in the evening?

18. Approaches

19. Coherence

20. Coherence

21. Syncronization

22. Syncronization

23. Screen sharing

24. Screen sharing

25. Device Shifting

26. Complementarity

27. Complementarity

28. Simultaneity

29. Simultaneity

30. but

31. this assumes
you know who the user is

32. what’s in it for me?

33. what’s in it for me?

34. easy

35. no typing

36. email during the day

37. push in the evening

40. thanks

41. Image & Content sources
• Slide 3, 4: http://www.asymco.com/wp-content/uploads/2012/01/Screen-Shot-2012-01-18-at-1-18-1.23.25-PM.png
• Slide 5 - 12: http://onlinepubs.ehclients.com/images/pdf/MMF-OPA_--_Portrait_of_Tablet_User-Wave_2_--_Jun12_(Public).pdff
• Slide 14: http://www.bbc.co.uk/blogs/bbcinternet/2012/08/digital_olympics_reach_stream_stats.html
• Slide 15: http://techcrunch.com/2012/08/29/if-content-is-king-multiscreen-is-the-queen-says-new-google-study/
• Slide 17: http://www.businessinsider.com/people-now-spend-more-time-watching-their-phones-than-watching-tv-2012-8
• Slide 18: http://precious-forever.com/2011/05/26/patterns-for-multiscreen-strategies/
• Slide 19: http://evernote.com/getting_started/
• Slide 20: https://signup.netflix.com/Watch?lnkce=nrd-o&lnkctr=nmf_nfrd&trkid=1256502
• Slide 21: http://www.amazon.com/gp/feature.html/ref=kcp_wp_ln_ar?docId=1000623751
• Slide 22: various google images
• Slide 23, 24: http://avatron.com/apps/air-display
• Slide 25: http://www.apple.com/ipad/features/airplay/
• Slide 26: http://www.businessinsider.com/heres-who-did-the-coolest-stuff-for-the-iphone-and-ipad-this-year-2010-12?op=1
• Slide 27: http://www.flickr.com/photos/kd5ftn/5912921037/
• Slide 28: Screenshot from IntoNow app page on iTunes
• Slide 29: http://techcrunch.com/2012/09/12/google-fiber-adds-new-tv-channels-ahead-of-signup-launch/google-fiber-tv-set/
• Slide 38: Logos from facebook.com, twitter.com and google.com respectively
• Slide 39: http://i.ytimg.com/vi/ClQ8euHqMRs/0.jpg