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Writing the "Right" Content: Highly Searchable, Keyword-Driven and Relevant Content

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Grant Simmons
Grant Simmons

The document summarizes Grant Simmons' presentation on writing highly searchable, keyword-driven, and relevant content. The presentation covered understanding user intent and context to create content that satisfies user needs. Simmons emphasized determining the questions users are asking in order to focus content. He also stressed the importance of triggers and factors that influence user purchases in order to inspire users and solve their problems.

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November 17–19, 2015 #CZLCHI | @ClickZLiveThe Global Conference Series Designed by Digital Marketers, for Digital Marketers Writing the “Right” Content Highly Searchable, Keyword-Driven & Relevant Content Grant Simmons VP of Search Marketing & Consumer Engagement
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive •  20+M Visits a Month •  4th Largest Real Estate portal in US •  Established 1993
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive FYI
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive not the GECKO
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Tweet This Session! @simmonet #CZLCHI
November 17–19, 2015 #CZLCHI | @ClickZLiveThe Global Conference Series Designed by Digital Marketers, for Digital Marketers Writing the “Right” Content Highly Searchable, Keyword-Driven & Relevant Content Grant Simmons VP of Search Marketing & Consumer Engagement
November 17–19, 2015 #CZLCHI | @ClickZLiveThe Global Conference Series Designed by Digital Marketers, for Digital Marketers Writing the “Right” Content Highly Searchable, Keyword-Driven & Relevant Content Grant Simmons VP of Search Marketing & Consumer Engagement intent^
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive what about KEYWORDS?
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Started a Revolution!
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive The british are coming The British Are Coming!
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Intent Man
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive INTENT ĭn-tĕnt′ noun: an aim or purpose (of users)
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive my INTENT educate and entertain
November 17–19, 2015 #CZLCHI | @ClickZLiveThe Global Conference Series Designed by Digital Marketers, for Digital Marketers Writing the “Right” Content Highly Searchable, Keyword-Driven & Relevant Content Grant Simmons VP of Search Marketing & Consumer Engagement intent^
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive INTENT
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive INTENT without CONTEXT
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive INTENT without CONTEXT is like…
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive CONTEXT is KING
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive WHAT and WHY
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive WHAT is guessing*
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive WHAT is guessing*
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive WHAT is guessing* *based on a crap-ton** of data
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive WHAT is guessing* *based on a crap-ton** of data **approximately 6 kajillion
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive examples
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive “I want an Apple”
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive “I want an Apple”
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive “I want an Apple”
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive so WHERE
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive so WHERE is important too
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive “New House”
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive “New House”
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive “New House”
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive “House with Apple”
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive so WHAT I’ve done is important too
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Content / Context Medium Site Message Device GEO Influence Inspira<on Buying Stage User History Social Graph CONTEXT •  Influences •  Experience •  Understanding – Situation – Need – Outcome Goal = Satisfaction
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive WHY people search
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive WHY people search
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Tickles & Triggers •  Understand stimuli that will influence and inspire users into buying desire •  Understand what forces consumers into a buying need
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive TICKLES
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive hungry?
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive kitten?
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Tickles & Triggers •  Understand stimuli that will influence and inspire users into buying desire •  Understand what forces consumers into a buying need
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive TRIGGERS
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive trigger users have problems to solve
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive trigger users want their questions answered
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive KEYWORDS are ALIVE DEAD
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive QUESTIONS are ALIVE ALIVE
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive QUESTIONS are the ANSWER
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive what is the QUESTION?
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive QUESTIONS = user search queries
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive QUERY research
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive use your BRAIN
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive RankBRAIN
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive irony
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive “ SEO was always about thinking like search engines, now search engines want to think like us. So really… we should just think like us. ” grantism
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive research TOOLS
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive + your BRAIN
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive cool ‘difficulty-to-beat’ rank
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive use your BRAIN
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive dig for relevant QUESTIONS / TOPICS
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive “ How to tell kids how much a house costs ”
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Kids Playhouse Videos
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Kids Playhouse Videos October 2015 > 250,000 views
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Disclosure: I *love* SEMRush!
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Filter for How / What etc.
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive but WAIT!
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive use the Homes.com Handy Tool unop.me/HandyHomes
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive use the Homes.com Handy Tool unop.me/HandyHomes
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive unop.me/HandyHomes
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive unop.me/HandyHomes
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive use your BRAIN
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive dig for relevant QUESTIONS / TOPICS
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive “ Should I rent or buy my next home? ”
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Homebuyers Guide •  Top Questions •  Resource –  Online –  Downloadable •  Altruistic –  Build trust –  Social presence … and Links
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive KeywordTool.io
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Keywordtool.io questions screenshot
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Keywordtool.io questions screenshot
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive use your BRAIN
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive dig for relevant QUESTIONS / TOPICS
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive “ How much are homes in phoenix? ”
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Location-based Videos
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive LSIGraph
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive use your BRAIN
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive dig for relevant QUESTIONS / TOPICS
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive “ How do I save money on heating bills? ”
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Lots and Lots of How Tos •  Top ‘How’ Questions •  Resource –  Provide value •  Partner –  Amplify efforts •  Altruistic –  Build trust … and Links
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Pinterest
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Pinterest
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Pinterest great for visual discovery and UG tags
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive use your BRAIN
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive dig for relevant QUESTIONS / TOPICS
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive “ How do I cook Thanksgiving turkey? ”
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Article
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive great for colloquialisms and social questions
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive use your BRAIN
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive dig for relevant QUESTIONS / TOPICS
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive “ Anyone know a Spanish speaking #realestate agent? ”
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Casa.homes
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive use your BRAIN to find gaps
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive and ENTERTAIN
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive dig for relevant TIMELY TOPICS
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Homes.com/game-of-homes
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive IsHaunted.com •  DVD promotion •  PR with Fox •  Audience •  Awareness
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive two biggest up-coming TIMELY TOPICS
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Christmas? Boxing day? New Years? Kwanza? Hanukkah? New UK Sherlock series?
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive nope! Christmas? Boxing day? New Years? Kwanza? Hanukkah? New UK Sherlock series?
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive hush hush
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive hush hush Bar Doors
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive hush hush The Big Game
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive wrap UP
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive understand INTENT and CONTEXT
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive answer QUESTIONS
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive provide VALUE
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive use your BRAIN
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive THANK YOU!
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive TwiKer @simmonet Linkedin /in/simmonet Google+ /grantsimmons
November 17–19, 2015 #CZLCHI | @ClickZLiveThe Global Conference Series Designed by Digital Marketers, for Digital Marketers Writing the “Right” Content Highly Searchable, Keyword-Driven & Relevant Content Grant Simmons VP of Search Marketing & Consumer Engagement intent^

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Writing the "Right" Content: Highly Searchable, Keyword-Driven and Relevant Content

  • 1. November 17–19, 2015 #CZLCHI | @ClickZLiveThe Global Conference Series Designed by Digital Marketers, for Digital Marketers Writing the “Right” Content Highly Searchable, Keyword-Driven & Relevant Content Grant Simmons VP of Search Marketing & Consumer Engagement
  • 2. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
  • 3. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive •  20+M Visits a Month •  4th Largest Real Estate portal in US •  Established 1993
  • 4. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive FYI
  • 5. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive not the GECKO
  • 6. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Tweet This Session! @simmonet #CZLCHI
  • 7. November 17–19, 2015 #CZLCHI | @ClickZLiveThe Global Conference Series Designed by Digital Marketers, for Digital Marketers Writing the “Right” Content Highly Searchable, Keyword-Driven & Relevant Content Grant Simmons VP of Search Marketing & Consumer Engagement
  • 8. November 17–19, 2015 #CZLCHI | @ClickZLiveThe Global Conference Series Designed by Digital Marketers, for Digital Marketers Writing the “Right” Content Highly Searchable, Keyword-Driven & Relevant Content Grant Simmons VP of Search Marketing & Consumer Engagement intent^
  • 9. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive what about KEYWORDS?
  • 10. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
  • 11. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Started a Revolution!
  • 12. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive The british are coming The British Are Coming!
  • 13. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Intent Man
  • 14. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive INTENT ĭn-tĕnt′ noun: an aim or purpose (of users)
  • 15. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive my INTENT educate and entertain
  • 16. November 17–19, 2015 #CZLCHI | @ClickZLiveThe Global Conference Series Designed by Digital Marketers, for Digital Marketers Writing the “Right” Content Highly Searchable, Keyword-Driven & Relevant Content Grant Simmons VP of Search Marketing & Consumer Engagement intent^
  • 17. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive INTENT
  • 18. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive INTENT without CONTEXT
  • 19. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive INTENT without CONTEXT is like…
  • 20. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
  • 21. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
  • 22. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
  • 23. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
  • 24. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive CONTEXT is KING
  • 25. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive WHAT and WHY
  • 26. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive WHAT is guessing*
  • 27. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive WHAT is guessing*
  • 28. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive WHAT is guessing* *based on a crap-ton** of data
  • 29. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive WHAT is guessing* *based on a crap-ton** of data **approximately 6 kajillion
  • 30. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive examples
  • 31. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive “I want an Apple”
  • 32. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive “I want an Apple”
  • 33. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive “I want an Apple”
  • 34. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive so WHERE
  • 35. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive so WHERE is important too
  • 36. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive “New House”
  • 37. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive “New House”
  • 38. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive “New House”
  • 39. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive “House with Apple”
  • 40. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive so WHAT I’ve done is important too
  • 41. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Content / Context Medium Site Message Device GEO Influence Inspira<on Buying Stage User History Social Graph CONTEXT •  Influences •  Experience •  Understanding – Situation – Need – Outcome Goal = Satisfaction
  • 42. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive WHY people search
  • 43. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive WHY people search
  • 44. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Tickles & Triggers •  Understand stimuli that will influence and inspire users into buying desire •  Understand what forces consumers into a buying need
  • 45. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive TICKLES
  • 46. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
  • 47. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive hungry?
  • 48. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
  • 49. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive kitten?
  • 50. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Tickles & Triggers •  Understand stimuli that will influence and inspire users into buying desire •  Understand what forces consumers into a buying need
  • 51. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive TRIGGERS
  • 52. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive trigger users have problems to solve
  • 53. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive trigger users want their questions answered
  • 54. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive KEYWORDS are ALIVE DEAD
  • 55. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive QUESTIONS are ALIVE ALIVE
  • 56. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive QUESTIONS are the ANSWER
  • 57. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
  • 58. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive what is the QUESTION?
  • 59. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive QUESTIONS = user search queries
  • 60. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive QUERY research
  • 61. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
  • 62. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive use your BRAIN
  • 63. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive RankBRAIN
  • 64. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive irony
  • 65. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive “ SEO was always about thinking like search engines, now search engines want to think like us. So really… we should just think like us. ” grantism
  • 66. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive research TOOLS
  • 67. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive + your BRAIN
  • 68. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
  • 69. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
  • 70. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive cool ‘difficulty-to-beat’ rank
  • 71. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive use your BRAIN
  • 72. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive dig for relevant QUESTIONS / TOPICS
  • 73. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive “ How to tell kids how much a house costs ”
  • 74. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Kids Playhouse Videos
  • 75. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Kids Playhouse Videos October 2015 > 250,000 views
  • 76. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
  • 77. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
  • 78. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Disclosure: I *love* SEMRush!
  • 79. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
  • 80. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Filter for How / What etc.
  • 81. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive but WAIT!
  • 82. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive use the Homes.com Handy Tool unop.me/HandyHomes
  • 83. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive use the Homes.com Handy Tool unop.me/HandyHomes
  • 84. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive unop.me/HandyHomes
  • 85. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive unop.me/HandyHomes
  • 86. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive use your BRAIN
  • 87. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive dig for relevant QUESTIONS / TOPICS
  • 88. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive “ Should I rent or buy my next home? ”
  • 89. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Homebuyers Guide •  Top Questions •  Resource –  Online –  Downloadable •  Altruistic –  Build trust –  Social presence … and Links
  • 90. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
  • 91. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
  • 92. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive KeywordTool.io
  • 93. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
  • 94. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Keywordtool.io questions screenshot
  • 95. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Keywordtool.io questions screenshot
  • 96. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive use your BRAIN
  • 97. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive dig for relevant QUESTIONS / TOPICS
  • 98. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive “ How much are homes in phoenix? ”
  • 99. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Location-based Videos
  • 100. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
  • 101. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive LSIGraph
  • 102. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive use your BRAIN
  • 103. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive dig for relevant QUESTIONS / TOPICS
  • 104. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive “ How do I save money on heating bills? ”
  • 105. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Lots and Lots of How Tos •  Top ‘How’ Questions •  Resource –  Provide value •  Partner –  Amplify efforts •  Altruistic –  Build trust … and Links
  • 106. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
  • 107. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Pinterest
  • 108. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Pinterest
  • 109. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
  • 110. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Pinterest great for visual discovery and UG tags
  • 111. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive use your BRAIN
  • 112. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive dig for relevant QUESTIONS / TOPICS
  • 113. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive “ How do I cook Thanksgiving turkey? ”
  • 114. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Article
  • 115. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
  • 116. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
  • 117. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive great for colloquialisms and social questions
  • 118. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive use your BRAIN
  • 119. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive dig for relevant QUESTIONS / TOPICS
  • 120. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive “ Anyone know a Spanish speaking #realestate agent? ”
  • 121. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Casa.homes
  • 122. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive use your BRAIN to find gaps
  • 123. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive and ENTERTAIN
  • 124. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive dig for relevant TIMELY TOPICS
  • 125. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Homes.com/game-of-homes
  • 126. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive IsHaunted.com •  DVD promotion •  PR with Fox •  Audience •  Awareness
  • 127. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive two biggest up-coming TIMELY TOPICS
  • 128. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive Christmas? Boxing day? New Years? Kwanza? Hanukkah? New UK Sherlock series?
  • 129. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive nope! Christmas? Boxing day? New Years? Kwanza? Hanukkah? New UK Sherlock series?
  • 130. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive hush hush
  • 131. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive hush hush Bar Doors
  • 132. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive hush hush The Big Game
  • 133. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive wrap UP
  • 134. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive understand INTENT and CONTEXT
  • 135. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive answer QUESTIONS
  • 136. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive provide VALUE
  • 137. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive use your BRAIN
  • 138. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
  • 139. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have @simmonet November 17–19, 2015 | #CZLCHI | @ClickZLive
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  • 143. November 17–19, 2015 #CZLCHI | @ClickZLiveThe Global Conference Series Designed by Digital Marketers, for Digital Marketers Writing the “Right” Content Highly Searchable, Keyword-Driven & Relevant Content Grant Simmons VP of Search Marketing & Consumer Engagement intent^