The truth behind innovation.

1. Innovation. Is counter-intuitive. 1

2. Ideas. Are a constantly flowing commodity. 2

3. How do we know if an idea is good? Feedback. 3

4. Probability. Allows us to increase the odds of a good idea. 4

5. Feedback + Probability Lead to great ideas. 5

6. Delivery speed. Is the key to unlock probability and feedback. 6

7. Continuous Improvement Of infrastructure leads to fast delivery speed. 7

8. Focus On continuous improvement. 8

9. Innovation & Ideas Follow naturally. 9