job futures

1. Hello Cameron
Job Futures

2. Slingshot Group | Commercial in confidence
Established 2009. 100% independent.
Full-Service Digital & Media Agency with 26
staff.
Some of our clients:

3. Slingshot Group | Commercial in confidence
MEDIA DIGITAL CONTENT +
PRODUCTION
Insight driven strategic
development
Negotiation strategy
Digital strategy,
implementation + activation
(incl mobile)
Full suite of production from
inception to delivery
Implementation planning
+ activation
Campaign management
+ monitoring
Digital performance media
SEO / content
Full video, augmented reality
and radio servicing
Competitive analysis
Single source campaign
debrief
Full service
Creative development
+ production
In programme integration, and
content
Asset leverage Strategic partnership creation
Social brand
Management
Artwork and printing
Our agile full-service offering means that we are
able to meet and exceed all the core needs of a
consumer focused brand moving forward.

4. Slingshot Group | Commercial in confidence
Empathy is our core value. We always strive to go
deeper than understanding… to feel what others feel
and walk in their shoes.

5. Slingshot Group | Commercial in confidence
It delights our clients
It rewards and engages the consumer
It impresses commercially
we want to do work
worth doing

6. Slingshot Group | Commercial in confidence
We’ve deliberately built a senior team. It provides
stability and quality of service for our clients

7. Commercial In Confidence. ©Slingshot
EXPEDITION
SHERPA
HIGH
ALTITUDE
BASE
CAMP
TERRAIN
SUMMIT
BRIEF
INTERROGATION
ASSET AUDIT
SET GOALS &
DELIVERABLES
RESEARCH =
INSIGHT
GENERATION
-
VENTURE
SESSIONS
-
CORE THOUGHT
CONCEPTS
TISSUE SESSION
AROUND CORE
THOUGHT +
DIGITAL SCOPE
PRIOR TO
IMPLEMENTATION
& MEDIA BRIEFING
MEDIA
PARTNER
BRIEFING
-
DEVELOP FULL
DIGITAL SCOPE
BUDGET
RATE
NEGOTIATION
-
EVALUATION
-
BUYING
AUDIENCE
VALUE
BRAND TRACKING
-
STAY | STOP |
START
-
BACK BRIEF

8. Slingshot Group | Commercial in confidence
We look holistically at your business (we value
brand assets and media budget)

9. Slingshot Group | Commercial in confidence
2012
Finalist
2012
#8 Agency rank
#1 Independent agency
2011
Finalist:
Media Campaign of Year
2012
#5 Overall
#2 Account Management
#3 Strategy
#3 Planning
#3 Innovation
2013 - 2 x Finalists
2012
1 x Highly Commended
2 x Finalists
2011
Winner – Strategic Launch
Winner – Finance, Govt, Insurance
2010 -3x Finalists
proven
performance

10. Slingshot Group | Commercial in confidence
RELEVANT
EXPERIENCE

11. WE KNOW…
Not For Profit

12. Slingshot Group | Commercial in confidence
NPS

13. The Task
Build trust to help Australians take responsibility for
making better medicine choices

14. Core Thought
Give media owners free access to an untapped content
assets so they could translate it into easy to find and
understand editorial (at no cost)

16. The Results
946
articles
No PR agency
$12MValue (200%)
+50%

17. Facebook
‘Join the Resistance’

18. Slingshot Group | Commercial in confidence
ALNF

19. Slingshot Group | Commercial in confidence

21. Slingshot Group | Commercial in confidence
ALNF RESULTS

22. Slingshot Group | Commercial in confidence
OUR SMART SOLUTION TO
DIGITAL STRATEGY

23. Slingshot Group | Commercial in confidence

24. THE LION KING

25. Slingshot Group | Commercial in confidence
The Task
Apply international
audience segmentation to
the local market to help
eliminate wastage around
media choices.

26. Slingshot Group | Commercial in confidence
The Approach
Three stage approach to extract best local audience
understanding & enhance outcome for a limited budget.
What’s the
DATA?
What’s the
QUESTION?
What’s the
TOOL?
W•H•A•T•S
“Where and who
are our likely
purchasers?

27. Slingshot Group | Commercial in confidence
More efficient choices
Outcomes
New audience segment identified
Media and budgets weighted by phase, session and segment
& to drive greater efficiency.

28. Slingshot Group | Commercial in confidence
The Results
Biggest ever ticket
release (sales)
Double
expectations

29. Slingshot Group | Commercial in confidence
MUFFIN BREAK

30. Slingshot Group | Commercial in confidence
The Task
Build a connection with consumers strong enough to last
into the food court so that sales see an increase

31. Slingshot Group | Commercial in confidence
Core Thought
Mums are guilty about not doing more for their kids, school and
community. How can we help ‘Relieve The Guilt’

32. Slingshot Group | Commercial in confidence
The Muffin Break ‘Great Bake Sale’
83% W25-55
25% of time
spent online 9427 Schools in Australia

33. Slingshot Group | Commercial in confidence
The Results
Sales ROI per $1 spent
$11.50

34. Slingshot Group | Commercial in confidence
UNIVERSAL SONY

35. Sony and Universal Pictures Home Entertainment divisions came together
in a JV to form US.
• 300+ movie/TV titles released every year
• Titles range in scale and budget
• Constant Tug of War; Retailer Vs. Consumer
• Subsequently no spend within digital
The Task

36. Core Thought
100 Days Of Digital was a
Call to Arms to completely
transform the US business
and how it felt, thought and
behaved in digital.

37. 191,000 Fans
Embedded content on pack
Consumer d/base
53,000 segmented by
genre

38. CONTENT
DISTRIBUTION
PARTNERSHIP
TRAILER VIEWS
= SALES

39. THANK YOU.
DISCUSS?
INTRODUCTION CHALLENGES AUDIENCE TOOLS TERRITORIES DISCUSS & EVALUATE

40. • - the work you have done in the past that is in the non-profit/
member-based/ community-based and/or something related;
• - the smart solutions you have brought to other clients in digital
strategy;
• - your process / point of difference / price point (as it is a member-
based NFP suppliers like myself are operating on a part pro-bono
basis and we should discuss this, not that I normally get too
concerned about price but it will be factor with the COO I think);
and,
• - understand how we can work together.