If your website is not performing well, it is likely that you are turning away potential visitors or customers who aren’t staying on your website once you get them there.
2. If your website experiences slow speeds, you will unquestionably be
looking at angry and impatient visitors. They will quickly turn back
and look for a different alternative. We’ve all become spoiled by the
speed and responsiveness of our hyper-connected world, so when
we click on a search result and sit on a blank loading page for three
seconds or more, it can seem like an eternity. Always make sure your
website is running smoothly by optimizing speed, updating plugins,
links, content, etc.
1. Slow speed:
3. Your site should be easy and accessible to move through. It should
follow an intuitive layout and structure, which makes it clear to
users how they should proceed and how they can find what they are
looking for. Include menus on every page and show your visitors
where to go next with prompts that direct them. A poorly designed
website leads to obstacles right from the moment a visitor lands on
your site; even more so if they don’t know where to go and there is
no call to action anywhere.
2. Bad Navigation
4. Keep your content fresh. Your website should be a real-time
representation of your company, where visitors can turn for the
latest news and information online. Failing to update old content
can leave a bad first impression. This means that you need genuinely
helpful, compelling content, written for human consumption as well
as being written for the search engines SEO.
3. Poor Content
5. Most Internet users are accessing websites through mobile devices.
From smartphones, to tablets, to wearables, everyone wants to
enjoy access while on the go. If your site has not leveraged a
responsive design, you have a big problem.
A low-quality mobile site can negatively affect your SEO
performance as well as the experiences of your users, so it’s
essential to get it right.
4. Mobile Restricted
6. Most web visitors are on a mission and don’t want to be
inconvenienced with content that’s not relevant to their specific
search. Excessive pop-ups, ads, or Auto-Play content interfere with
the reading experience, and visitors can get overwhelmed and
frustrated. These should be used in moderation and tracked
intensely to assess their effectiveness. A few recommendations:
Don’t let ads be the first thing a user sees when they visit your
website.
Avoid pop-up ads that cover up your content.
Use discretion in your ads and give them their own visible, clean
location to boost retention ratings on your website
5. Cluttered
7. Creating an engaging and effective website that performs well and is
easy to use is very important if you want to attract and retain
visitors, and hopefully turn them into customers. So, take the time
to ensure that your website is mobile responsive, navigation is
intuitive, your layout is clear and uncluttered, your speed is
optimized, and your content is up to date.
Nirvana Canada takes pride in more than ten years of experience
and success stories developing effective, well-performing websites.
Contact us to learn how we can help your business thrive online.