The document discusses different types of SEO, including local SEO and national SEO. Local SEO focuses on optimizing a website to rank for local searches, while national SEO aims to attract wider audiences across locations. It also provides tips for local business SEO, such as setting up Google My Business listings, encouraging online reviews, building local citations, and optimizing websites with geographic keywords. The overall aim of both standard and local SEO is to improve online visibility and grow sales for local businesses.

3. SEO is a broad term that comprises all the various techniques,
such as on-page optimization, off-page optimization, and technical
optimization, enterprises employ as part of their digital marketing
strategy. However, within the larger scope of SEO are smaller,
more focused subsets tailored to meet specific business objectives.
Local SEO is a subset of SEO that focuses on optimizing a website
to rank higher in local search results. For example, when someone
searches for a “plumber near me” companies who have optimized
their content and website for local SEO will rank higher than those
who haven’t.

4. National SEO is another SEO subset- this time focused on
optimizing a website for national or international audiences.
Amazon, Nike, and Airbnb are all good examples of large
multinational enterprises that have benefited from implementing
successful national SEO strategies. However, any business that
offers products or services that are not location-dependent,
regardless of size, can benefit from implementing national SEO
techniques. Where local SEO employs a very targeted approach to
SEO, national SEO encompasses a broader set of keywords and
strategies aimed at attracting a wider audience and generally
focuses on raising brand awareness rather than targeting a specific
geographical location.

5. Setting up your GMB is easy. To get started, create or claim your
GMB listing, ensuring all pertinent information, such as your
business name, address, phone number, and business hours, are
accurate and up to date. After verifying your listing, you can
optimize it by adding additional information, like business hours, a
link to your website, specific attributes, photos and videos, and
customer reviews. Regularly checking in to keep your listing
updated and adding fresh content is also essential to get the most
out of your GMB listing. This will not only help your listing appear
more appealing to potential customers but also give your search
engine visibility a boost.

6. 2. Make Online Reviews a Priority
Your business’s online reviews play a huge role in where your
business will rank in relevant searches. Search engines like Google
are increasingly relying on user feedback when search delivering
results, not to mention the fact that nearly 80% of consumers say
they read local business reviews online before making a purchase.
The more positive reviews you have, the more likely you are to rank
well with Google and potential buyers.
Build your online reviews by encouraging consumers to leave
feedback after making a purchase. This can be done at the time of
sale or later through an email reminder. And remember, both
prospective buyers and search engines are paying attention to how
you manage your online reviews, so it’s important to promptly
respond to reviews, both the good and the bad.

7. 2. Make Online Reviews a Priority
Your business’s online reviews play a huge role in where your
business will rank in relevant searches. Search engines like Google
are increasingly relying on user feedback when search delivering
results, not to mention the fact that nearly 80% of consumers say
they read local business reviews online before making a purchase.
The more positive reviews you have, the more likely you are to rank
well with Google and potential buyers.
Build your online reviews by encouraging consumers to leave
feedback after making a purchase. This can be done at the time of
sale or later through an email reminder. And remember, both
prospective buyers and search engines are paying attention to how
you manage your online reviews, so it’s important to promptly
respond to reviews, both the good and the bad.

8. 3. Build Local Citations
Local citations make your business easier for customers to find and
help increase your legitimacy in the eyes of search algorithms by
proving your geographic location and relevance to local search
queries, which in turn, can improve your search engine ranking.
A local citation is any mention of your business online that includes
your business name, address, and phone number (NAP). You can
begin building your portfolio of local citations by submitting your
business’s NAP information to core sites like Yelp, Yellow Pages,
Bing Places, and Facebook, as well as industry-specific websites
such as Angie’s List or Trip Advisor. You can also target hyper-local
citations through your local Chamber of Commerce and community
newspaper.

9. 5. Optimize Your Website for Local Keywords
Keywords are fundamental to your SEO strategy, but with local
SEO it is important to focus your efforts on the right keywords.
Using geographic-specific keywords like “prescription glasses in
Coquitlam” or “best house cleaning services in Burnaby” can help
organically increase your business’s visibility on relevant local
search results, driving more free traffic to your website.
You can optimize your website for local searches by including
location-specific keywords in your content, title tags, meta
descriptions, headers, and URLs. You can also give your local SEO
a boost by creating location-specific landing pages for each area
your business operates in.

10. To capture the local community’s attention, both SEO and local
SEO should be a part of your business’s SEO strategy. Standard
SEO best practices help businesses rank higher on search result
pages for relevant keywords and phrases, which can increase
website traffic and lead to more sales. On the other hand, local
SEO helps businesses improve their ranking in searches related to
products or services in a specific area. By implementing both
strategies, your local business can improve its online visibility,
attract more qualified leads, and ultimately grow sales.
Want to learn more about how local SEO can boost your business?
Reach out to the team and Nirvana today. We’re a passionate team
of Vancouver-based web specialists that love helping companies
from our local community grow and succeed online.