Data Driven Innovation

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Simon Grice's presentation on Data Driven Innovation at the Knowledge Transfer Network's Beacons for Innovation workshop on Data Driven Innovation in Manchester.

Technologie

Data Driven
Innovation

Friday, 4 March 2011

Netpoll?
BusinessConnections

PersonalMail

1990 2000 2010

Friday, 4 March 2011

We productise ideas.

Friday, 4 March 2011

@mashupevent

82 events
6 conferences
18 workshops
5321 members
Friday, 4 March 2011

innovation

noun: the action or process of
innovating.; the introduction of
novelties; the alteration of what is
established by the introduction of
new elements or forms.

Friday, 4 March 2011

innovation

noun: product development.

Friday, 4 March 2011

So ...

data driven innovation

data driven product development

Friday, 4 March 2011

Product development.

Friday, 4 March 2011

Data driven product
development.

Data

Friday, 4 March 2011

Data.
Historical data
Planning data
Infrastructural data
Operational data
Useage data
Friday, 4 March 2011

Infrastructural data

Friday, 4 March 2011

These are not unrelated: what’s
happened in the past will often
guide what’s planned for the
future.

Today’s operational information
becomes tomorrow’s history.
And so on.
Friday, 4 March 2011

Data source.

• social media (friends, likes, tags etc.)
• website (useage, click stream, search etc.)
• sales data
• content tags
• time/speed/location data
• identity data
• supplier, customer, partner
Friday, 4 March 2011

Data source.
• sentiment data
• sensors
• mobile devices
• databases
• applications
• individuals
• interaction costs
• time/number of interactions
Friday, 4 March 2011

Negative feedback loops.

Friday, 4 March 2011

Unintended consquences.

Friday, 4 March 2011

Rise of the machines ?
Innovation

• Product development
• Data can guide the creative process
• Ownership, creativity and passion are key
•

Friday, 4 March 2011

Finding the signals.

Friday, 4 March 2011

Creativity & vision remain key.

Friday, 4 March 2011

Extracting meaning.

Friday, 4 March 2011

Extracting meaning.

• Data can feed into process in multiple phases.
• Identify relevant data to feed process.
• Create and manage feedback.
• Creativity remains key.

Friday, 4 March 2011

Ideas & creating value.

• Updating supply chains.
• Realtime website layouts.
• Fashion trends.
• Film and video consumption.
• Publishing & content.
• Transport logistics.
• Dynamic user interfaces.
Friday, 4 March 2011

Summary.

• Innovation = Product Developement
• Data is everywhere and growing.
• Identify relevant data.
• Develop processes that incorporates data.
• Don’t lose your vision.
• Don’t beleive *everything* you read.

Friday, 4 March 2011

Thank you.
simon@ideas.org

Friday, 4 March 2011

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Data Driven Innovation

1. Data Driven Innovation Friday, 4 March 2011

2. Simon Grice Friday, 4 March 2011

3. @simongrice Friday, 4 March 2011

4. Netpoll? BusinessConnections PersonalMail 1990 2000 2010 Friday, 4 March 2011

5. Friday, 4 March 2011

6. Friday, 4 March 2011

7. We productise ideas. Friday, 4 March 2011

8. With and for ... Friday, 4 March 2011

9. mashupevent.com Friday, 4 March 2011

10. @mashupevent 82 events 6 conferences 18 workshops 5321 members Friday, 4 March 2011

11. innovation Friday, 4 March 2011

12. innovation noun: the action or process of innovating.; the introduction of novelties; the alteration of what is established by the introduction of new elements or forms. Friday, 4 March 2011

13. innovation noun: product development. Friday, 4 March 2011

14. So ... data driven innovation data driven product development Friday, 4 March 2011

15. Product development. Friday, 4 March 2011

16. Data driven product development. Data Friday, 4 March 2011

17. Data. Historical data Planning data Infrastructural data Operational data Useage data Friday, 4 March 2011

18. Historical data Friday, 4 March 2011

19. Historical data Friday, 4 March 2011

20. Historical data Friday, 4 March 2011

21. Planning data Friday, 4 March 2011

22. Infrastructural data Friday, 4 March 2011

23. Operational data Friday, 4 March 2011

24. Useage data Friday, 4 March 2011

25. These are not unrelated: what’s happened in the past will often guide what’s planned for the future. Today’s operational information becomes tomorrow’s history. And so on. Friday, 4 March 2011

26. Data source. • social media (friends, likes, tags etc.) • website (useage, click stream, search etc.) • sales data • content tags • time/speed/location data • identity data • supplier, customer, partner Friday, 4 March 2011

27. Data source. • sentiment data • sensors • mobile devices • databases • applications • individuals • interaction costs • time/number of interactions Friday, 4 March 2011

28. Sensors. Friday, 4 March 2011

29. Social. Friday, 4 March 2011

30. Intention. Friday, 4 March 2011

31. Crowdsourced. Friday, 4 March 2011

32. Crowdsourced. Friday, 4 March 2011

33. Crowdsourced. Friday, 4 March 2011

34. Influence data. Friday, 4 March 2011

35. Visualisation. Friday, 4 March 2011

36. Publishing. Friday, 4 March 2011

37. Friday, 4 March 2011

38. Negative feedback loops. Friday, 4 March 2011

39. Unintended consquences. Friday, 4 March 2011

40. Rise of the machines ? Innovation • Product development • Data can guide the creative process • Ownership, creativity and passion are key • Friday, 4 March 2011

41. Finding the signals. Friday, 4 March 2011

42. Creativity & vision remain key. Friday, 4 March 2011

43. Extracting meaning. Friday, 4 March 2011

44. Extracting meaning. • Data can feed into process in multiple phases. • Identify relevant data to feed process. • Create and manage feedback. • Creativity remains key. Friday, 4 March 2011

45. Ideas & creating value. • Updating supply chains. • Realtime website layouts. • Fashion trends. • Film and video consumption. • Publishing & content. • Transport logistics. • Dynamic user interfaces. Friday, 4 March 2011

46. Summary. • Innovation = Product Developement • Data is everywhere and growing. • Identify relevant data. • Develop processes that incorporates data. • Don’t lose your vision. • Don’t beleive *everything* you read. Friday, 4 March 2011

47. Thank you. simon@ideas.org Friday, 4 March 2011

48. Friday, 4 March 2011

49. Friday, 4 March 2011

Data Driven Innovation

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