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What I talk about when I talk about Human Centred Design

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A presentation I gave to a General Assembly UX class about how to talk about Human Centred Design.

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What I talk about when I talk about Human Centred Design

  1. 1. What I talk about when I talk about Human Centred Design Dr. Simon Lawry
  2. 2. Dr. Simon Lawry BApSci. PhD. Microsoft Huddle Gooroo Telstra Now Personal Development
  3. 3. I’m here to deliver a few gems from 10 years of education, teaching, working and researching design.
  4. 4. One of the hardest things about design is explaining it to others.
  5. 5. Design is not about you. never
  6. 6. How might we help others understand what we do and why it is valuable?
  7. 7. Designer as translatortranslator
  8. 8. This is a real problem that I faced with an early client.
  9. 9. “Why do you need to do research?”
  10. 10. 3 Phase Design Model
  11. 11. Kolb (1984) Beckman and Barry (2007) Beckman and Barry (2009) The D*School
  12. 12. Problem Solution PROBLEM SPACE SOLUTION SPACE
  13. 13. Solution PROBLEM SPACE SOLUTION SPACE Problem
  14. 14. PROBLEM SPACE SOLUTION SPACE Problem
  15. 15. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT
  16. 16. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT Insight
  17. 17. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT Insight
  18. 18. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT Insight
  19. 19. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT Insight Opportunity
  20. 20. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT Insight Opportunity Concepts
  21. 21. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT Insight Opportunity Concepts
  22. 22. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT Insight Opportunity Concepts Solution
  23. 23. So what’s different about what we do then?
  24. 24. PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Opportunity Concepts Problem SolutionSolution Fixing
  25. 25. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts Take Advantage SolutionSolution Opportunity
  26. 26. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts SolutionSolution OpportunityRESEARCH
  27. 27. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts SolutionSolution Opportunity DESIGN
  28. 28. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts SolutionSolution OpportunityEXISTING
  29. 29. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts SolutionSolution Opportunity NEW
  30. 30. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts SolutionSolution Opportunity
  31. 31. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts SolutionSolution Opportunity
  32. 32. This model has been used to explain design to companies both locally and internationally.
  33. 33. I’d encourage you to practice drawing and explaining it, so you can clearly communicate the value of human centred design.
  34. 34. Think about how to talk about design.
  35. 35. simon@simonlawry.com au.linkedin.com/in/simonlawry

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