2. On demand
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• Requirements for technical sales
and marketing are often cyclical
• Permanent headcount budgets
can therefore be hard to justify
• Other requirements may be
continuous, but for less than a
full head
• On demand technical sales and
marketing provides the solution
3. End-to-end solution
• Understand and develop strategic objectives
• Analyse and document what steps need to be taken
to achieve these
• Design and produce the processes, tools and
collateral to support
Copyright 2010 TSM Consulting
4. Getting the balance right
• Lack of communication between marketing and technical
• Sales need better understanding of the product’s value
proposition
• Technical resources being asked to produce marketing content
• Sales overselling or underselling technical capabilities
• TSM provides the necessary balance between the two
Copyright 2010 TSM Consulting
8. Sales enablement
• Provide sales with a single point of contact for
internal and external suppliers
• End-to-end deal lifecycle support:
– Qualification
– Sales strategy
– Proposal & collateral
– Financial modelling
– Technical presentation
• Allows sales to focus on core skills and activities
Copyright 2010 TSM Consulting